Mashable, the 11-year-old publisher of news and entertainment content, has hired Jessica Coen as executive editor, it was announced Monday morning.She will report up to chief content officer Gregory Gittrich, and will run the company's global editorial team, starting this week. Ms. Coen will be Mashable's first executive editor, a spokesman told Ad Age.Ms. Coen is a former editor of Gawker.com and the Gawker Media women's blog Jezebel. She most recently served as editor in chief of the digital publisher Vocativ, where she worked with Mr. Gittrich, who served as the company's chief content officer before leaving this spring and joining Mashable. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-10-17 00:00:00 UTC ]
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Media business purchasing picked up after a slow first quarter, but year-over-year activity was down slightly in the first half of 2013, according to a report from the Jordan, Edmiston Group (JEGI). Continue reading at Folio Magazine
[ Folio Magazine | 2013-06-28 00:00:00 UTC ]
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The Hearst Magazines Digital Media division oversees more than 28 websites and 14 mobile sites, and is formulating strategies to increase advertiser ROI in the digital space while also enhancing the user experience and level of engagement across all of its brands. Continue reading at Folio Magazine
[ Folio Magazine | 2013-06-11 00:00:00 UTC ]
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In the last year, plenty of media and content companies have started publishing ebooks for the first time. In a panel at the Publishers Launch conference at Book Expo America on Wednesday, several of them discussed what they’ve learned from ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-06-04 00:00:00 UTC ]
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Children's Laureate Julia Donaldson has criticised the media for a lack of review and feature... Continue reading at The Bookseller
[ The Bookseller | 2013-06-03 00:00:00 UTC ]
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Dwell Media has brought on former Yahoo VP of Commerce Brandon Huff to head its growing digital operations, including e-commerce efforts the company has been pursuing Continue reading at Folio Magazine
[ Folio Magazine | 2013-05-29 00:00:00 UTC ]
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Anthony De Rosa, social media editor for Reuters, is joining quick-hit mobile news curator Circa as Editor-in-Chief. Continue reading at Folio Magazine
[ Folio Magazine | 2013-05-29 00:00:00 UTC ]
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How can publishers optimize their social media outreach? HuffPo's Andrew Losowsky chats with Ed Nawotka on Twitter about how book marketers can maximize social media networks and influencers. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-22 00:00:00 UTC ]
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An anonymous Microsoft source calls talk about Microsoft planning to buy the Nook Media branch of Barnes & Noble 'nothing more than a rumor.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-05-15 00:00:00 UTC ]
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Hearst Magazines has created the position of president of digital media and appointed Troy Young from Say Media to the role. Continue reading at Media Week
[ Media Week | 2013-05-09 00:00:00 UTC ]
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Microsoft is offering to pay $1 billion to buy the digital assets of Nook Media LLC, the digital book and college book joint venture with Barnes & Noble and other investors, according to internal documents we’ve obtained. In this plan, ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-05-09 00:00:00 UTC ]
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Microsoft has offered to buy Nook Media for $1bn, according to reports. TechCrunch cites... Continue reading at The Bookseller
[ The Bookseller | 2013-05-09 00:00:00 UTC ]
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Dan Brown’s Inferno, set to be released May 14 by Doubleday, was the most buzzed-about book on social media in April, according to CoverCake, a company that tracks trending topics on major social media platforms. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-05-04 00:00:00 UTC ]
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Morgan Baden is responsible for directing social media strategy at Scholastic and engaging teen readers online. Hear her speak at Reaching Readers Book Marketing Conference on May 28 in NYC. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-01 00:00:00 UTC ]
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Content marketing has radically changed perception between client and publisher. Continue reading at Folio Magazine
[ Folio Magazine | 2013-04-19 00:00:00 UTC ]
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Amazon is fleshing out its international empire. The company has already conquered the US, Japan, UK and Canada, and has even launched an ebook assault on the Chinese mainland. Now it looks like the online giant has settled on its next target: Russia. According to a report in the Russian edition... Continue reading at Engadget
[ Engadget | 2013-04-19 00:00:00 UTC ]
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Firehouse World—an event that offers training, equipment and education for the fire service—was acquired by Cygnus Business Media about 11 years ago and following a tough market in 2007, which saw the down economy hit the public safety market particularly hard, the company has been reinvesting... Continue reading at Folio Magazine
[ Folio Magazine | 2013-04-05 00:00:00 UTC ]
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A switch to online content among newspaper readers in the U.S. has put pressure on the profits of publishers of traditional newspapers such as the New York Times. The same trend is affecting traditional newspaper publishers in Greater China, too. Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-03-18 00:00:00 UTC ]
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Hearst Magazines UK has appointed Microsoft ad executive Stephen Edwards to the new role of group digital sales director. Continue reading at Media Week
[ Media Week | 2013-03-05 00:00:00 UTC ]
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Google will launch an $81 million (€60 million) Digital Publishing Innovation Fund to assist French news organizations with their efforts to move their content online and to increase advertising revenues. President Francois Hollande an ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-03-04 00:00:00 UTC ]
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For most b-to-b publishers, print has receded into a broader array of information services and marketing initiatives for brand partners, including events, digital and data. This is not news, but grappling with how this media mix impacts strategic focus going forward is still new. Continue reading at Folio Magazine
[ Folio Magazine | 2013-03-01 00:00:00 UTC ]
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