Marrying the craft of culture, marketing and technology serves as a true north for progress for brand execs attending Possible

The newly launched Possible conference held in Miami Beach this week focused on the importance of culture in the digital media and marketing ecosystem. Continue reading at 'Digiday'

[ Digiday | 2023-04-20 04:01:00 UTC ]
News tagged with: #marketing ecosystem #newly launched #miami beach #digital media

Other Publishing stories related to: 'Marrying the craft of culture, marketing and technology serves as a true north for progress for brand execs attending Possible'

Middle Grade Marketing Then and Now

Publishers provide some historical perspective on how promotional efforts have evolved in the digital era. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-13 04:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers provide #digital era

Author-Tested Middle Grade Marketing Tips

Though marketing departments do great work launching middle grade books out into the world, their job ideally includes a strong partnership with the authors whose titles they are promoting. For their part, middle grade authors quickly learn that they play a big role in inspiring readers, and... Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-13 04:00:00 UTC ]
More news stories like this | News stories tagged with: #inspiring readers #marketing departments

Taking Middle Grade to Market

With an increasing number of books for the middle grade audience in the pipeline, publishers share their strategies for capturing the interest of preteens. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-13 04:00:00 UTC ]
More news stories like this | News stories tagged with: #increasing number #publishers share

Harris lined up for expert Q&A as Missingham revamps Lounge Marketing

Lounge Marketing is kicking off its relaunch as The Empowered Author with a series of expert Q&As. Continue reading at The Bookseller

[ The Bookseller | 2019-09-12 12:00:43 UTC ]
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Women’s magazines are more progressive than ever – and they’re all closing down | Yomi Adegoke

Marie Claire is just the latest titan of women’s media to fall, following Lucky, More!, The Pool and Lenny Letter. Their absence will be keenly feltReaders of women’s magazines have had a rough few years. Every few months another titan falls and today we are mourning the UK print edition of... Continue reading at The Guardian

[ The Guardian | 2019-09-11 16:09:38 UTC ]
More news stories like this | News stories tagged with: #yomi adegoke #lenny letter #marie claire

Sharjah and Russia Sign Cultural Agreement at Moscow International Book Fair

Part of Sharjah's program of 'collaborations with knowledge-based cultural centers,' the deal was signed while the emirate was the Moscow fair's guest city. The post Sharjah and Russia Sign Cultural Agreement at Moscow International Book Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-09-08 21:23:19 UTC ]
More news stories like this | News stories tagged with: #post sharjah

Agency Brief is abuzz with 'purpose-driven, branded entertainment'

It’s 2019, so naturally every person in advertising feels the need to casually drop buzzwords into every conversation they have. All “thought leaders" do everything “holistically,” for example, as if that means anything to anyone. But what’s buzzier than all the buzz right now? Arguably,... Continue reading at Advertising Age

[ Advertising Age | 2019-09-06 17:46:10 UTC ]
More news stories like this | News stories tagged with: #latin america #leo burnett #managing directors #digital media

Fleet made Emerald technology director

Alice Fleet has been promoted to the role of technology director for Emerald Publishing, with a seat on the board. Continue reading at The Bookseller

[ The Bookseller | 2019-09-05 20:46:09 UTC ]
More news stories like this | News stories tagged with: #emerald publishing

TIME Names New Sales, Marketing Leads | People on the Move

[caption id="attachment_170617" align="alignright" width="150"] Viktoria Degtar[/caption] Five weeks into Keith Grossman's tenure as president of Time magazine, the list of new additions to its executive ranks is getting longer. Following last month’s appointment of chief legal officer Dana... Continue reading at Folio Magazine

[ Folio Magazine | 2019-09-05 19:34:18 UTC ]
More news stories like this | News stories tagged with: #rolling stone #consumer technology #daily newsletter #climate crisis #public health #marie claire #associate publisher

'Emily Doe' reveals true identity ahead of memoir on Brock Turner assault

The anonymous woman sexually assaulted by Stanford swimmer Brock Turner—and whose memoir will be published by Viking this month—has revealed her true identity as Chanel Miller. Continue reading at The Bookseller

[ The Bookseller | 2019-09-03 23:05:05 UTC ]
More news stories like this | News stories tagged with: #emily doe #true identity #chanel miller #memoir

Women's World Cup showed how safety guardrails cost brands valuable audiences

For 30 glorious days each year, brands in every category reach out to LGBTQ+ consumers and say, "We see you (and your wallets)." By July, the media and marketing industries have usually abandoned their rainbow-tinted Pride goggles. This year though, the LGBTQ+ community was gifted a brief,... Continue reading at Advertising Age

[ Advertising Age | 2019-09-03 22:13:52 UTC ]
More news stories like this | News stories tagged with: #artificial intelligence #president trump #hate speech #pride month #marketing campaigns #brand safety #digital publishers

NFL joins TikTok and plans to help brands sponsor its content

The National Football League announced a new partnership with TikTok, including plans to sell ads together so brands can sponsor the league’s content and hashtags on the Chinese-made mobile video app. On Tuesday, the NFL unveiled an official TikTok account that accumulated almost 260,000 fans... Continue reading at Advertising Age

[ Advertising Age | 2019-09-03 17:42:40 UTC ]
More news stories like this | News stories tagged with: #younger audiences #live games #find success #fast growth #working closely #nielsen

Will technology or tradition save the global food supply? Why not both?

Amanda Little meets the people working to make sure the world doesn’t go hungry. Continue reading at The Washington Post

[ The Washington Post | 2019-08-30 12:21:33 UTC ]
More news stories like this | News stories tagged with: #people working #world doesn

China Bestsellers for July: An Urban Online Gaming Culture Drives Sales

New fiction on China's bestseller lists captures the contemporary sensibilities of young adults in the country's largest cities. The post China Bestsellers for July: An Urban Online Gaming Culture Drives Sales appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-08-30 05:30:36 UTC ]
More news stories like this | News stories tagged with: #china bestsellers #young adults #largest cities #bestseller lists

Tucker wins inaugural Lost the Plot Work in Progress Prize

Louise Tucker has won the inaugural Lost the Plot Work in Progress Prize for her "tender, moving, beautifully drawn" novel The Last Field. Continue reading at The Bookseller

[ The Bookseller | 2019-08-29 11:47:52 UTC ]
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South African Book Fair and Book Week: Toward a Reading Culture

The Book Development Council is readying its 2019 National Book Week, South African Book Fair and national indigenous language festivals. The post South African Book Fair and Book Week: Toward a Reading Culture appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-08-28 05:30:32 UTC ]
More news stories like this | News stories tagged with: #book week #reading culture #book fair

Rainbow Rowell’s First Graphic Novel Serves Up Comedy and Romance

In “Pumpkinheads,” two work pals navigate the fine line between friendship and love. It’s set in a pumpkin patch, with dreamy art by Faith Erin Hicks. Continue reading at The New York Times

[ The New York Times | 2019-08-27 09:00:03 UTC ]
More news stories like this | News stories tagged with: #rainbow rowell #graphic novel

Bibliotheca Calls Out Amazon for Meddling in the Library E-book Market

In a message sent to library customers, Tom Mercer, senior v-p of digital products for Bibliotheca (formerly 3M), called out Amazon for its role in the increasingly contentious library e-book market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-08-27 04:00:00 UTC ]
More news stories like this | News stories tagged with: #library customers #digital products #e-book