Julia Kingsford explains why the difference between marketing and publicity doesn’t really matter as long as you have a strategy. Continue reading at 'The Bookseller'
[ The Bookseller | 2017-06-02 00:00:00 UTC ]
Talking with the Russian Book Union's Leonid Palko, we learn that the three-point shape of the national book market appears to be shifting, and publishers are looking to adapt. The post Interview: Leonid Palko of the Russian Book Union on ‘Distinctive Market Trends’ appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-04-10 00:00:00 UTC ]
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Headline has appointed Louise Swannell from Hodder & Stoughton as its new publicity director, with a promotion for Jessica Farrugia and two new publicity managers joining the team. Continue reading at The Bookseller
[ The Bookseller | 2019-04-06 00:00:00 UTC ]
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#hodder stoughton
#publicity director
Little, Brown staff and other Hachette imprints will take part in a 9km charity walk marking Virago’s publication of Julia Bueno’s book on miscarriage. Continue reading at The Bookseller
[ The Bookseller | 2019-04-06 00:00:00 UTC ]
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In the Irish author's second novel, two teens explore sex, secrets and what intimacy is worth. Continue reading at The Huffington Post
[ The Huffington Post | 2019-04-04 09:45:07 UTC ]
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#young love
#sally rooney
#normal people
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Simon & Schuster UK Children’s is celebrating 10 years of Sue Hendra and Paul Linnet’s professional partnership with an anniversary edition of Barry the Fish with Fingers and a board book. Continue reading at The Bookseller
[ The Bookseller | 2019-04-02 00:00:00 UTC ]
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#paul linnet
#sue hendra
#professional partnership
From controlling the temperature in our homes and offices to helping drive our cars, automation is changing our everyday lives. This shift is transforming the way that we do business as well, and has been a game changer in the way that publishers approach marketing. By tapping into marketing... Continue reading at Folio Magazine
[ Folio Magazine | 2019-03-29 00:00:00 UTC ]
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#helping drive
#game changer
#multiple platforms
#media landscape
#embrace technology
Movie-driven science fiction tops China's bestseller lists in February, and we have news on the fast rise of 'paid-for content' in China. The post China Bestsellers for February: ‘Paid-For Content’ in the Chinese Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-03-27 00:00:00 UTC ]
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#china bestsellers
#chinese market
#bestseller lists
Google News Initiative, the search-engine giant's program to work with publishers in the media industry, teamed up with newspaper publisher McClatchy on an initiative to bring local news coverage to three small and midsized communities in the U.S. that are currently lacking local sources of news... Continue reading at AdWeek
[ AdWeek | 2019-03-27 00:00:00 UTC ]
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#media industry
[caption id="attachment_153707" align="alignright" width="290"] Creative from "Merrell Magic," a custom-content campaign by AIM's Catapult Creative Labs and Backpacker magazine.[/caption] Requiring deeper insights and data, broader access to audiences and agency-like services from publishers,... Continue reading at Folio Magazine
[ Folio Magazine | 2019-03-27 00:00:00 UTC ]
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#email newsletters
A book celebrating the life and career of Anthony Bourdain, the author, chef and television personality who died last June, will be published by Harper Collins imprint Ecco this spring, People magazine reported Monday. "Anthony Bourdain Remembered," which collects tributes and photographs... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-03-25 00:00:00 UTC ]
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#book celebrating
#anthony bourdain
Nurturing homegrown talent and publishing outstanding original works are the main goals at China Children’s Press & Publication Group (CCPPG) this year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-15 00:00:00 UTC ]
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#china children
#main goals
The oft-quoted numbers remain as compelling as ever: 370 million people under the age of 18, an additional 17.5 million babies born annually, and at least 600 active publishers in the children’s book industry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-15 00:00:00 UTC ]
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#chinese children
#book market
#book industry
Self publishing in the Christian market is a viable option for authors seeking control and profits, and the books are gaining ground with readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-13 00:00:00 UTC ]
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#christian market
#viable option
#gaining ground
The Economist is relaunching its bimonthly lifestyle publication, 1843, on Wednesday with an updated logo, a redesign, a more multiplatform focus and a new tagline, "Stories of an extraordinary world."The magazine, whose name nods to the year The Economist was founded, will include long-form... Continue reading at Advertising Age
[ Advertising Age | 2019-03-13 00:00:00 UTC ]
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#cover story
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A packed Irish Book Trade Conference in Dublin cheered the industry’s growth over the past year with figures showing volume and value of sales increased by around 6.5% in 2018, according to Nielsen Bookscan figures. Continue reading at The Bookseller
[ The Bookseller | 2019-03-12 00:00:00 UTC ]
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#sales increased
Not just books: Laura Prinsloo, who chairs Jakarta's National Book Committee, says Market Focus Indonesia will stress 'everything from film, games, animation and apps, to character, entertainment, and intellectual property.' The post London Book Fair’s Market Focus Indonesia: Creative Industries... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-03-08 00:00:00 UTC ]
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#creative industries
#intellectual property
Publishers prepare to race ‘the most anticipated investigative document of this century’ into printPublishers are lining up to release special counsel Robert Mueller’s Russia report as a book – if and when it is made public.The investigation into alleged collusion between Moscow and Donald... Continue reading at The Guardian
[ The Guardian | 2019-03-04 00:00:00 UTC ]
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#robert mueller
#attorney general
#public service
#good business
US-based independent publisher Barefoot Books is hoping to expand its position in the UK market through a new sales partnership with Abrams & Chronicle Books. Continue reading at The Bookseller
[ The Bookseller | 2019-02-26 00:00:00 UTC ]
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#uk market
#sales partnership
Bookseller Blackwell's has confirmed sales and marketing director Dean Drew will be leaving the business in April after three years. Continue reading at The Bookseller
[ The Bookseller | 2019-02-23 00:00:00 UTC ]
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#marketing director
In presidential tweet news, this happened Wednesday: Trump didn't get specific about the "false" reporting, but it seems likely that he saw the print edition of this morning's New York Times with... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2019-02-21 00:00:00 UTC ]
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#public enemy