Marketing vs Publicity

Julia Kingsford explains why the difference between marketing and publicity doesn’t really matter as long as you have a strategy. Continue reading at 'The Bookseller'

[ The Bookseller | 2017-06-02 00:00:00 UTC ]

Other Publishing stories related to: 'Marketing vs Publicity'


Interview: Leonid Palko of the Russian Book Union on ‘Distinctive Market Trends’

Talking with the Russian Book Union's Leonid Palko, we learn that the three-point shape of the national book market appears to be shifting, and publishers are looking to adapt. The post Interview: Leonid Palko of the Russian Book Union on ‘Distinctive Market Trends’ appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post interview


Hodder & Stoughton publicity director Swannell moves to Headline

Headline has appointed Louise Swannell from Hodder & Stoughton as its new publicity director, with a promotion for Jessica Farrugia and two new publicity managers joining the team. Continue reading at The Bookseller

[ The Bookseller | 2019-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hodder stoughton #publicity director


Virago marks Bueno publication with walk for miscarriage charity

Little, Brown staff and other Hachette imprints will take part in a 9km charity walk marking Virago’s publication of Julia Bueno’s book on miscarriage. Continue reading at The Bookseller

[ The Bookseller | 2019-04-06 00:00:00 UTC ]
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The Public Private Life Of Young Love In Sally Rooney's 'Normal People'

In the Irish author's second novel, two teens explore sex, secrets and what intimacy is worth. Continue reading at The Huffington Post

[ The Huffington Post | 2019-04-04 09:45:07 UTC ]
More news stories like this | News stories tagged with: #young love #sally rooney #normal people #irish author


S&S UK Children's celebrates Hendra and Linnet's 10-year publication success

Simon & Schuster UK Children’s is celebrating 10 years of Sue Hendra and Paul Linnet’s professional partnership with an anniversary edition of Barry the Fish with Fingers and a board book. Continue reading at The Bookseller

[ The Bookseller | 2019-04-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #paul linnet #sue hendra #professional partnership


How Publishers Are Streamlining Their Businesses With Marketing Automation

From controlling the temperature in our homes and offices to helping drive our cars, automation is changing our everyday lives. This shift is transforming the way that we do business as well, and has been a game changer in the way that publishers approach marketing. By tapping into marketing... Continue reading at Folio Magazine

[ Folio Magazine | 2019-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #helping drive #game changer #multiple platforms #media landscape #embrace technology


China Bestsellers for February: ‘Paid-For Content’ in the Chinese Market

Movie-driven science fiction tops China's bestseller lists in February, and we have news on the fast rise of 'paid-for content' in China. The post China Bestsellers for February: ‘Paid-For Content’ in the Chinese Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #china bestsellers #chinese market #bestseller lists


Google News Initiative and McClatchy Will Fill a Local News Void in 3 U.S. Markets

Google News Initiative, the search-engine giant's program to work with publishers in the media industry, teamed up with newspaper publisher McClatchy on an initiative to bring local news coverage to three small and midsized communities in the U.S. that are currently lacking local sources of news... Continue reading at AdWeek

[ AdWeek | 2019-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media industry


Media Companies Lean Into Trusted Brands, Established Channels for Marketing Services

[caption id="attachment_153707" align="alignright" width="290"] Creative from "Merrell Magic," a custom-content campaign by AIM's Catapult Creative Labs and Backpacker magazine.[/caption] Requiring deeper insights and data, broader access to audiences and agency-like services from publishers,... Continue reading at Folio Magazine

[ Folio Magazine | 2019-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #email newsletters


Book tribute to Anthony Bourdain set for publication in May

A book celebrating the life and career of Anthony Bourdain, the author, chef and television personality who died last June, will be published by Harper Collins imprint Ecco this spring, People magazine reported Monday. "Anthony Bourdain Remembered," which collects tributes and photographs... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book celebrating #anthony bourdain


Children’s Books in China 2019: China Children’s Press & Publication Group

Nurturing homegrown talent and publishing outstanding original works are the main goals at China Children’s Press & Publication Group (CCPPG) this year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-03-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #china children #main goals


Children’s Books in China 2019: The Chinese Children’s Book Market Is Still on a Roll

The oft-quoted numbers remain as compelling as ever: 370 million people under the age of 18, an additional 17.5 million babies born annually, and at least 600 active publishers in the children’s book industry. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-03-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #chinese children #book market #book industry


Indie Authors Find Firm Footing in Christian Market

Self publishing in the Christian market is a viable option for authors seeking control and profits, and the books are gaining ground with readers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #christian market #viable option #gaining ground


The Economist is relaunching its lifestyle publication, 1843

The Economist is relaunching its bimonthly lifestyle publication, 1843, on Wednesday with an updated logo, a redesign, a more multiplatform focus and a new tagline, "Stories of an extraordinary world."The magazine, whose name nods to the year The Economist was founded, will include long-form... Continue reading at Advertising Age

[ Advertising Age | 2019-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cover story #social channels


Irish Book Trade Conference celebrates strong market growth

A packed Irish Book Trade Conference in Dublin cheered the industry’s growth over the past year with figures showing volume and value of sales increased by around 6.5% in 2018, according to Nielsen Bookscan figures. Continue reading at The Bookseller

[ The Bookseller | 2019-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sales increased


London Book Fair’s Market Focus Indonesia: Creative Industries and a Spice Café

Not just books: Laura Prinsloo, who chairs Jakarta's National Book Committee, says Market Focus Indonesia will stress 'everything from film, games, animation and apps, to character, entertainment, and intellectual property.' The post London Book Fair’s Market Focus Indonesia: Creative Industries... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #creative industries #intellectual property


Mueller report to be 'instantly' printed as a book, if made public

Publishers prepare to race ‘the most anticipated investigative document of this century’ into printPublishers are lining up to release special counsel Robert Mueller’s Russia report as a book – if and when it is made public.The investigation into alleged collusion between Moscow and Donald... Continue reading at The Guardian

[ The Guardian | 2019-03-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #robert mueller #attorney general #public service #good business


Barefoot strengthens position in UK market with Abrams sales deal

US-based independent publisher Barefoot Books is hoping to expand its position in the UK market through a new sales partnership with Abrams & Chronicle Books. Continue reading at The Bookseller

[ The Bookseller | 2019-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk market #sales partnership


Blackwell’s sales and marketing director to leave

Bookseller Blackwell's has confirmed sales and marketing director Dean Drew will be leaving the business in April after three years. Continue reading at The Bookseller

[ The Bookseller | 2019-02-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing director


New York Times publisher responds to president's 'public enemy' tweet

In presidential tweet news, this happened Wednesday: Trump didn't get specific about the "false" reporting, but it seems likely that he saw the print edition of this morning's New York Times with... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2019-02-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #public enemy