Marketing vs Publicity

Julia Kingsford explains why the difference between marketing and publicity doesn’t really matter as long as you have a strategy. Continue reading at 'The Bookseller'

[ The Bookseller | 2017-06-02 00:00:00 UTC ]

Other Publishing stories related to: 'Marketing vs Publicity'

Fiction sales lead Ireland’s domestic market to recovery

Ireland’s Nielsen-measured market has enjoyed strong, UK-beating growth this year to date, with a grass-roots author campaign propelling the late Emma Hannigan to the top of the bestseller lists. Continue reading at The Bookseller

[ The Bookseller | 2018-07-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestseller lists

North American Comics Market Declined 6.5% in 2017

Combined North American sales of graphic novels and periodical comics declined about 6.5% to $1.01 billion in 2017, although graphic novel sales via the book trade were essentially flat. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-07-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #graphic novels #book trade #essentially flat

Public asked to vote on favourite banned book

A public vote is set to launch this week to find the nation's favourite banned book. Continue reading at The Bookseller

[ The Bookseller | 2018-07-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #public vote

Honeyman heads the half-year pack as print market inches up once again

Solid but unspectacular growth in print value and volume has been posted through Nielsen BookScan in the first half of 2018, with range the key in the absence of a breakout trend. Continue reading at The Bookseller

[ The Bookseller | 2018-07-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen bookscan

Italy’s Stefano Mauri in Madrid: Three Points of Digital Impact on the Book Market

Italian book publishing icon Stefano Mauri speaks at the Readmagine conference about how the digital dynamic has affected Italy's book marketplace. The post Italy’s Stefano Mauri in Madrid: Three Points of Digital Impact on the Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-07-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post italy #book market #digital dynamic #book marketplace

Digiday Research: Publishers are lukewarm on market for short-form video

Half of U.S. and European publishers are neutral over the potential market for selling and licensing short-form video content. The post Digiday Research: Publishers are lukewarm on market for short-form video appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #european publishers #digiday research

Public's library support 'needs to shift to activism'

The public should be "weaponised" into supporting libraries as part of a shift towards activism, attendees at the annual conference for the library and information association were told. Continue reading at The Bookseller

[ The Bookseller | 2018-07-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #library support #supporting libraries #annual conference #information association

Script of Rankin's Rebus play set for publication

Orion is publishing the script of Rebus: Long Shadows, the stage debut for Ian Rankin's detective protagonist John Rebus this autumn. Continue reading at The Bookseller

[ The Bookseller | 2018-07-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ian rankin

Styring embarks on mass market joint venture

John Styring is launching a new mass market publisher, Curious Universe, after forming a 50-50 joint venture with Australian publisher Hinkler. Continue reading at The Bookseller

[ The Bookseller | 2018-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #john styring

B&T, Penn Foster Team to Provide Education, Training Via Public Libraries

The partnership will make Penn Foster’s extensive library of courses, degree, and certificate programs available to public library patrons nationwide through Baker & Taylor’s Axis 360 platform. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #provide education #public libraries #extensive library #baker taylor

A Developing Snapshot of a Market: Frankfurter Buchmesse’s Editors’ Tour of Germany

UK and US editors are in Germany this week—on a trip organized by the Frankfurter Buchmesse—and hearing German publishers address a big issue in the market right now: finding more book buyers. The post A Developing Snapshot of a Market: Frankfurter Buchmesse’s Editors’ Tour of Germany appeared... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #germany appeared #frankfurter buchmesse #big issue #book buyers

Canongate to livestream 'Twin Peaks' marathon to mark David Lynch publication

Canongate is to mark the global publication of filmmaker David Lynch’s "highly anticipated" memoir, Room to Dream, with a marathon "Twin Peaks" viewing session. Continue reading at The Bookseller

[ The Bookseller | 2018-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #twin peaks #global publication #highly anticipated

Oneworld postpones publication of Diaz picture book

Oneworld has postponed the publication of Junot Diaz's upcoming picture book, Islandborn, originally scheduled for this month. Continue reading at The Bookseller

[ The Bookseller | 2018-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #junot diaz #originally scheduled

Osiander success story defies tough market

Increasing pressure on sales and costs together with fewer customers on the shopfloor has created a challenging bookselling environment in Germany. Continue reading at The Bookseller

[ The Bookseller | 2018-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #increasing pressure

Hermes Gowar and Aujla marketing campaigns win plaudits

Campaigns for Imogen Hermes Gowar's The Mermaid and Mrs Hancock (Vintage) and Rupy Aujla's The Doctor's Kitchen (HarperCollins) have been ranked among the best marketing campaigns of spring 2018. Continue reading at The Bookseller

[ The Bookseller | 2018-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hermes gowar

Scotland events for Publishers' Publicity Circle

The Publishers' Publicity Circle (PPC) will hold events in Edinburgh and Glasgow this year, including its first Summer Party since the 1990s. Continue reading at The Bookseller

[ The Bookseller | 2018-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publicity circle #hold events #summer party

German Book Market in 2017: Stable Sales But in Need of More Book Buyers

The latest book market statistics from Germany show that flat book sales are being generated by fewer overall book buyers. The Börsenverein calls for a focus on potential readers. The post German Book Market in 2017: Stable Sales But in Need of More Book Buyers appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-06-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book buyers #germany show #potential readers

Bloomsbury appoints Hill in new marketing role

Bloomsbury has appointed Nicola Hill to the newly created role of group director for consumer marketing and publicity. Continue reading at The Bookseller

[ The Bookseller | 2018-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing role #group director #consumer marketing

Storytel in Spain: When Entering the Audiobook Market Means Making New Serials

Creating original serialized content—as in the case of streaming on-demand services such as Amazon Prime and Netflix—holds the key to success for audiobook subscriptions, says Storytel España in a new report. The post Storytel in Spain: When Entering the Audiobook Market Means Making New Serials... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon prime