Marketing vs Publicity

Julia Kingsford explains why the difference between marketing and publicity doesn’t really matter as long as you have a strategy. Continue reading at 'The Bookseller'

[ The Bookseller | 2017-06-02 00:00:00 UTC ]

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BookExpo 2018: The Audiobook Market Grows Globally

The audiobook boom is most prominent in North America, and it is spreading across the world, as discussed in a panel on Wednesday at the New York Rights Fair entitled “The Audiobook Heard ‘Round the World.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-06-01 00:00:00 UTC ]
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‘Brainy backlist’ helps boost non-fiction market

A dramatic shift is under way in the non-fiction market with "more intelligent" titles on the rise, partially the result of the continuing wane of the celebrity market. Continue reading at The Bookseller

[ The Bookseller | 2018-06-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dramatic shift

NYRF 2018: The Audiobook Market Grows Globally

A panel at the New York Rights Fair featuring Storytel, audiobooks.com, and Kobo saw discussions about how the audiobook market is evolving around the world. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-05-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #audiobook market

Books by Rowling, Woolf and Gyasi among public's top 100 penned by women

Books by J K Rowling, Virginia Woolf and Yaa Gyasi have been nominated by the public to feature in Hay Festival and The Pool's campaign to celebrate 100 books by women from the last 100 years. Continue reading at The Bookseller

[ The Bookseller | 2018-05-25 00:00:00 UTC ]
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Summer promotions set to make market sizzle

The sun is set to shine on the summer book market this year, boosted by a crop of fresh nationwide promotions targeted at the season. Continue reading at The Bookseller

[ The Bookseller | 2018-05-18 00:00:00 UTC ]
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In the Book Market, Politics Come to the Fore

Two political books have been big winners this year thanks to a certain someone in the White House. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-05-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book market #political books #big winners #white house

Middleton appointed head of marketing for Penguin Live

Penguin Random House's inhouse live events team, Penguin Live, has appointed Zoe Middleton from the Wellcome Collection to be its head of marketing. Continue reading at The Bookseller

[ The Bookseller | 2018-05-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #penguin live

Triangle Interactive Looks to Grow Kids’ Read-Along E-book Market

Targeting a niche in the thriving audiobook market, Triangle Interactive has released an initial list of 1,000 English and Spanish-language children's ebooks from a variety of publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-04-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #e-book market #spanish-language children

Religion Publishers Suspend Publication of Accused Pastor’s Books

At least two Christian publishing houses are halting the publication of books by Bill Hybels, the former pastor of a megachurch outside of Chicago, amid allegations against him of sexual misconduct. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bill hybels #sexual misconduct

Comey book leaks ahead of publication

Former FBI director James Comey likens Donald Trump to a mafia boss and his presidency to a "forest fire" in his new book publishing next week. Continue reading at The Bookseller

[ The Bookseller | 2018-04-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book publishing

Comics Retailers Are Optimistic Despite Market Changes, Sales Declines

Despite a disappointing 2017, comics retailers attending the annual Diamond Retailers Summit in Chicago were optimistic about 2018, and expect new retail services and forthcoming titles to drive sales in the second half of the year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #comics retailers #sales declines #forthcoming titles #drive sales

It’s surprisingly easy to make government records public on Google Books

While working on a recent story about hate speech spread by telephone in the ’60s and ’70s, I came across an interesting book that had been digitized by Google Books. Unfortunately, while it was a transcript of a Congressional hearing, and therefore should be in the public domain and not subject... Continue reading at Fast Company

[ Fast Company | 2018-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #google books #surprisingly easy #recent story #congressional hearing #public domain #fully accessible

Publishers pursuing international subscribers face market-specific hurdles

American publishers are interested in growing their subscriber bases abroad. But international audiences pose unique challenges. The post Publishers pursuing international subscribers face market-specific hurdles appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #american publishers

Industry Notes: Indonesia Named London’s 2019 Market Focus; McIntosh Is CEO of PRH US

Following 2017's Market Focus Poland and this year's Market Focus Baltics, Indonesia will be the highlighted nation at London Book Fair in 2019. And in New York City, Markus Dohle names Madeline McIntosh to lead Penguin Random House US. The post Industry Notes: Indonesia Named London’s 2019... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-04-05 00:00:00 UTC ]
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Knowledge Ages Quickly, as Shown by This Ad That Grew Mold on a Classic Marketing Book

There's still much to be learned from books written by the great minds of advertising's golden age, but it's hard to deny that almost any advice printed to the page quickly becomes dated in today's digitally driven world. To illustrate that point, and boost turnout at an upcoming IdeasFirst... Continue reading at AdWeek

[ AdWeek | 2018-04-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #books written #great minds #golden age

Ruth Jones | 'We all have a public face that we put on, some people are better at it than others'

In her début novel, actress and screenwriter Ruth Jones explores infidelity, messy relationships and second chances. Continue reading at The Bookseller

[ The Bookseller | 2018-03-28 00:00:00 UTC ]
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Publication of algorithm investigation brought forward after Cambridge Analytica scandal

Following recent news reports into the Cambridge Analytica scandal, Bloomsbury Sigma is bringing forward the publication of an investigation into how algorithms control our lives by leading mathematical modeler, David Sumpter. Continue reading at The Bookseller

[ The Bookseller | 2018-03-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bloomsbury sigma #bringing forward

Ferry good show: McFall trilogy sells into 14 markets

Scottish author Claire McFall’s Ferryman trilogy has sold in 14 territories since the film rights were bought by Legendary Entertainment in January, says Ben Illis, founder of the Ben Illis Agency. Continue reading at The Bookseller

[ The Bookseller | 2018-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ferryman trilogy #film rights #legendary entertainment

In revolt of California sanctuary law, O.C. Sheriff's Department makes inmate release dates public

The Orange County Sheriff’s Department on Monday made the release dates of jail inmates — including those in the country illegally — publicly available online, marking the latest local revolt against California’s so-called sanctuary laws. Undersheriff Don Barnes said the action is in response to... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #monday made #release dates