Marketing in the metaverse—what science fiction can teach brands about Web3

With marketing ploys that are just transaction schemes extended into a digital space, marketers are falling behind the innovation pack. Continue reading at 'Advertising Age'

[ Advertising Age | 2022-09-22 09:30:00 UTC ]
News tagged with: #digital space #science fiction

Other Publishing stories related to: 'Marketing in the metaverse—what science fiction can teach brands about Web3'

ALM Relaunches Better Buildings Brand with a National Supplement

ALM is resurrecting its Better Buildings brand, a tri-state area building management magazine which debuted in 1981 and shuttered in the mid 1990s, with the launch of a national, quarterly supplement of the same name, to be distributed along with its Real Estate Forum magazine. Continue reading at Folio Magazine

[ Folio Magazine | 2012-02-07 00:00:00 UTC ]
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Transworld sees double, takes fiction chart top spots

Transworld titles earn pride of place in both the Mass-market and Original Fiction charts this... Continue reading at The Bookseller

[ The Bookseller | 2012-02-07 00:00:00 UTC ]
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The ToC Perspective: A Call for a Unified E-book Market

Imagine buying a car that locks you into one brand of fuel. That new BMW only runs on BMW gas. There are plenty of BMW gas stations around, so convenience isn't an issue. But if a different brand of gas station offers a discount, a membership program, or some other marketing campaign, you can't... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #membership program #marketing campaign

WH Smith to promote YA fiction

W H Smith is to promote cross- over young adult (YA) titles more directly to adults via a new... Continue reading at The Bookseller

[ The Bookseller | 2012-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wh smith

W H Smith ‘won market share’ at Christmas

W H Smith says it increased its market share over the Christmas period, with retail analysts... Continue reading at The Bookseller

[ The Bookseller | 2012-01-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #christmas period #market share

Recession fails to bite children's market

Children's publishing emerged relatively unscathed from a recessionary 2011, with 13 of the... Continue reading at The Bookseller

[ The Bookseller | 2012-01-23 00:00:00 UTC ]
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Fiction, Nonfiction Mix it Up: International Bestsellers January 2012

Germany’s top fiction title at the end of December, The Hundred-Year-Old Man Who Climbed Out His Window and Disappeared by Jonas Jonasson climbed up from #5, supplanting previous chart-topper Inheritance (Christopher Paolini’s Inheritance was also #2 in Spain). Jonasson’s novel has sold more... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-01-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #million copies

Moving Toward A Hybrid Market

Even as more consumers buy dedicated digital reading devices and tablets, a hybrid market for books is developing in which readers will buy both print and digital books. That was one of the main conclusions from Verso Digital’s “2011 Survey of Book-Buying Behavior,” presented by the company’s... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-01-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital books #hybrid market #book-buying behavior

Atlantic Media Taps Editor-in-Chief for New Global Business Brand

The Atlantic Media Company names Kevin Delaney as editor-in-chief of its still untitled digital global business brand. Delaney brings over a decade of experience at The Wall Street Journal to this developing role. Continue reading at Folio Magazine

[ Folio Magazine | 2012-01-20 00:00:00 UTC ]
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Appleton to head fiction at Hodder Childrens Books

Jon Appleton has been appointed to the newly-created post of editorial director for fiction at... Continue reading at The Bookseller

[ The Bookseller | 2012-01-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #head fiction #newly-created post

Sutherland to chair Fiction Uncovered panel

John Sutherland, a former judge and chair of the Man Booker prize, is to chair the judging panel... Continue reading at The Bookseller

[ The Bookseller | 2012-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #judging panel

YA market ripe for digital, say publishers

Children's publishers remain confident that the printed book will be the dominant format for... Continue reading at The Bookseller

[ The Bookseller | 2012-01-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #printed book

Saqi Books launches non-fiction imprint

Independent publisher Saqi Books is to launch a new non-fiction imprint, with plans to publish... Continue reading at The Bookseller

[ The Bookseller | 2012-01-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #non-fiction imprint

Outlandish science title for Profile

Profile Books is to publish a new take on the origins of life by Royal Society prizewinner Nick... Continue reading at The Bookseller

[ The Bookseller | 2012-01-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #profile books

Gibson Square poised to increase fiction output

Gibson Square Books will be increasingly "dipping its toe" into fiction, following on... Continue reading at The Bookseller

[ The Bookseller | 2012-01-09 00:00:00 UTC ]
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Myriad celebrates First Fictions

Sussex-based independent publisher Myriad Editions is launching a series of events to... Continue reading at The Bookseller

[ The Bookseller | 2011-12-20 00:00:00 UTC ]
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Digital marketeers set for busy Christmas Day

Publishers are planning to up their marketing campaigns over the crucial festive period,... Continue reading at The Bookseller

[ The Bookseller | 2011-12-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing campaigns

Head of Zeus makes fiction buy

Literary agent Fiona Spencer Thomas has sold a thriller by Alex Churton to Anthony Cheetham's... Continue reading at The Bookseller

[ The Bookseller | 2011-12-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #alex churton #anthony cheetham

Head of Zeus makes first fiction buy

Literary agent Fiona Spencer Thomas has sold a thriller by Alex Churton to Anthony Cheetham's... Continue reading at The Bookseller

[ The Bookseller | 2011-12-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #alex churton #anthony cheetham

Bloomsbury Institute enters reader events market

Bloomsbury has set up a literary events arm called Bloomsbury Institute, hosting literary salons... Continue reading at The Bookseller

[ The Bookseller | 2011-12-09 00:00:00 UTC ]
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