With marketing ploys that are just transaction schemes extended into a digital space, marketers are falling behind the innovation pack. Continue reading at 'Advertising Age'
[ Advertising Age | 2022-09-22 09:30:00 UTC ]
News tagged with:
#digital space
#science fiction
The top 10 publishers in the world had their lowest combined market share last year in the Livres... Continue reading at The Bookseller
[ The Bookseller | 2012-06-22 00:00:00 UTC ]
More news stories like this |
Headline is aiming to draw in younger male readers with a new look and website for historical... Continue reading at The Bookseller
[ The Bookseller | 2012-06-21 00:00:00 UTC ]
More news stories like this |
Academic library managers should support staff in acquiring new teaching skills to help break... Continue reading at The Bookseller
[ The Bookseller | 2012-06-19 00:00:00 UTC ]
More news stories like this |
Fiction Uncovered will be running a four-day pop-up radio station, Fiction Uncovered FM at Foyles... Continue reading at The Bookseller
[ The Bookseller | 2012-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#radio station
#fiction uncovered
Penguin Children's UK has acquired intellectual property rights in a new 7+ tween brand, and... Continue reading at The Bookseller
[ The Bookseller | 2012-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#penguin children
Next Thursday will see the largest gathering of book marketing professionals this year as 170... Continue reading at The Bookseller
[ The Bookseller | 2012-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#largest gathering
Hot on the heels of Cornerstone’s Fifty Shades of Grey, Penguin’s Michael Joseph has... Continue reading at The Bookseller
[ The Bookseller | 2012-06-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fifty shades
#michael joseph
The Book Marketing Society has announced the shortlists for its inaugural Best Marketing Campaign... Continue reading at The Bookseller
[ The Bookseller | 2012-05-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#marketing campaign
A title from crowd-sourcing publisher Unbound has been chosen for Fiction Uncovered’s... Continue reading at The Bookseller
[ The Bookseller | 2012-05-24 00:00:00 UTC ]
More news stories like this |
The Huffington Post is expanding the way it works with brands in an effort to cash in on the popular brand-as-publisher trend, Ad Age has learned. The company, part of AOL, has been talking to ad agencies and marketers about helping them build websites for brands and subsequently aiding in... Continue reading at Crains New York
[ Crains New York | 2012-05-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#search engines
#gawker media
#media companies
#speak directly
Eason is soon to launch an own-branded e-reader, the Irish Independent reports. A spokesman for... Continue reading at The Bookseller
[ The Bookseller | 2012-05-23 00:00:00 UTC ]
More news stories like this |
Orange will not renew its title sponsorship of The Women's Prize for Fiction after this year... Continue reading at The Bookseller
[ The Bookseller | 2012-05-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fiction prize
#title sponsorship
After a year of interviews and discussions, DeAgostini began a product test last year, and the company was encouraged enough by the results to launch a major presence in the U.S. beginning with a debut at BookExpo America (booth 2840) and building to a rollout of a full line next year. The... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-05-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#flatiron building
#product test
#major presence
#full line
#advance publications
#general manager
Octogenarian Israeli author Aharon Appelfeld has won the Independent Foreign Fiction Prize for... Continue reading at The Bookseller
[ The Bookseller | 2012-05-15 00:00:00 UTC ]
More news stories like this |
Phoenix Yard Books, which launched in 2011, is to expand its fiction publishing in 2013 with... Continue reading at The Bookseller
[ The Bookseller | 2012-05-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#phoenix yard
#fiction publishing
Booksellers including Foyles, Newham Books, Pages of Hackney and The Book Box will be among those... Continue reading at The Bookseller
[ The Bookseller | 2012-05-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book box
It would be a big surprise if one of the major publishers were to follow Stylist magazine and launch a mainstream free women's title, according to Lisa Smosarski, editor of Stylist, who believes such a move would be a "big step". Continue reading at Media Week
[ Media Week | 2012-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ppa conference
#challenging market
#big surprise
#major publishers
#big step
Sainsbury's has reported a 6.8% rise in total sales in its preliminary results for the year... Continue reading at The Bookseller
[ The Bookseller | 2012-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#market share
#total sales
#preliminary results
Raintree has acquired the first titles for its fledgling fiction list, Curious Fox, from Fiction... Continue reading at The Bookseller
[ The Bookseller | 2012-05-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fiction titles
#curious fox
Nobody partners, or negotiates deals, like Microsoft. That's evident from today's stunning agreement with Barnes & Noble, which is sure to turn the ebook market on its head. The two will jointly invest in Newco, temporary name for ebook venture that incorporates B&N's digital and College... Continue reading at Betanews
[ Betanews | 2012-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#educational ebooks
#barnes noble
#ebook market
#decade ago