Marketing in the metaverse—what science fiction can teach brands about Web3

With marketing ploys that are just transaction schemes extended into a digital space, marketers are falling behind the innovation pack. Continue reading at 'Advertising Age'

[ Advertising Age | 2022-09-22 09:30:00 UTC ]
News tagged with: #digital space #science fiction

Other Publishing stories related to: 'Marketing in the metaverse—what science fiction can teach brands about Web3'

Pulitzer Prize for history, but not for fiction

The late Manning Marable won the 2012 Pulitzer Prize for history, honored for a Malcolm X book. But no Pulitzer Prize was awarded for fiction. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-04-17 00:00:00 UTC ]
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Publishers: look to new markets, LBF told

Digital migration has taken off in the UK and US, but not in other countries to any significant... Continue reading at The Bookseller

[ The Bookseller | 2012-04-17 00:00:00 UTC ]
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Media Decoder Blog: Pulitzer Fiction Snub Has Book Publishers Fuming

An unconventional collection of novels failed to generate a consensus among the Pulitzer board members. Continue reading at The New York Times

[ The New York Times | 2012-04-17 00:00:00 UTC ]
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Independents 'fight back' with London book market

A London book market founded by independent booksellers is to launch in Hackney, selling new and... Continue reading at The Bookseller

[ The Bookseller | 2012-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fight back #independent booksellers

One-fifth of U.S. adults read ebooks as market booms, survey finds

One in five American adults read an electronic book in the last year, as gift-giving sped the shift away from the printed page, a Pew Research Center survey showed on Wednesday. Continue reading at Baltimore Sun

[ Baltimore Sun | 2012-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #survey finds #electronic book #printed page

Studios gorge on young-adult fiction amid success of 'Hunger Games'

The literary genre is white-hot in Hollywood, with filmmakers bidding on unpublished books and paying as much as $1 million for the rights to relatively modest sellers.The back-to-back blockbuster successes of "Harry Potter," "Twilight" and now "The Hunger Games" have turned the hunt for fresh... Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hunger games #$1 million #harry potter

Penguin buffs brand to retain readers

Penguin is to sell physical books direct to consumers through pop-up shops as part of a plan to... Continue reading at The Bookseller

[ The Bookseller | 2012-03-23 00:00:00 UTC ]
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"Major change" predicted for French ebook market

An advisory body to the French prime minister has predicted that ebooks are about to shake up... Continue reading at The Bookseller

[ The Bookseller | 2012-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #major change

New series join early reader market

Barrington Stoke is the latest publisher to enter the early reader market. Its new series,... Continue reading at The Bookseller

[ The Bookseller | 2012-03-22 00:00:00 UTC ]
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Stranger Than Fiction: Oprah Was Bad for Book Sales

By encouraging readers to tackle longer, more sophisticated novels, the queen of daytime TV may have hurt overall fiction sales. Continue reading at The Atlantic

[ The Atlantic | 2012-03-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fiction sales #book sales #encouraging readers #daytime tv

Kobo plans marketing push to bolster British sales

E-bookseller Kobo plans to grow device sales in the UK with a strong marketing push towards the... Continue reading at The Bookseller

[ The Bookseller | 2012-03-15 00:00:00 UTC ]
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Edith Pearlman takes the NBCC fiction prize

Other National Book Critics Circle honorees include writer John Lewis Gaddis for 'George F. Kennan: An American Life' and Maya Jasanoff for 'Liberty's Exiles.' Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #american life

Edith Pearlman wins National Book Critics Circle fiction prize

The under-the-radar author won for her collection "Binocular Vision: New and Selected Stories."Reporting from New York -- The National Book Critics Circle gave its 2011 fiction prize to Edith Pearlman, an under-the-radar writer of short stories, at its annual awards ceremony Thursday evening at... Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #selected stories #york -- #edith pearlman #short stories

Banned novel makes Indie Foreign Fiction Prize longlist

A novel banned by the Chinese government has made the longlist for the Independent Foreign... Continue reading at The Bookseller

[ The Bookseller | 2012-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #chinese government

Top Digital Marketing Strategies

For businesses outside of publishing, creating a digital marketing strategy is a rather straightforward endeavor &mdash; use digital media to introduce and marry the supplier of the good or service with a consumer. For publishers, however, devi ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-02-23 00:00:00 UTC ]
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Indian book market in "rapid growth"

The Indian book market grew by 45% in volume and 40% in value over the first half of 2011, with... Continue reading at The Bookseller

[ The Bookseller | 2012-02-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rapid growth

Critic's Notebook: What is fact, what is fiction?

'The Lifespan of a Fact' lays out a thought-provoking debate of the issue between authors John D'Agata and Jim Fingal.The key passage in John D'Agata and Jim Fingal's "The Lifespan of a Fact" (W.W. Norton: 124 pp., $17.95 paper) comes late in the book, during an exchange on the role of fact in... Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-02-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #creative nonfiction #literary journalism

Self-published authors’ market share surges

As much as a quarter of fiction ebooks sold in the UK could be from self-published writers, as... Continue reading at The Bookseller

[ The Bookseller | 2012-02-17 00:00:00 UTC ]
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Outsourcing Marketing Functions For In-House Results

Despite a stabilizing economy, many publishers still function with a “lean” staff. In order to accommodate growing digital demands and a wider advertising portfolio with a thinner team, some companies are finding solutions outside their office walls. Continue reading at Folio Magazine

[ Folio Magazine | 2012-02-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #office walls