Marketing: Anatomy of a St. Martin’s Hit Built on the Goodreads Platform

In a BookExpo presentation, Goodreads explicated a publisher's elevation of a title to 'Times' bestseller status using the platform's amplification. The post Marketing: Anatomy of a St. Martin’s Hit Built on the Goodreads Platform appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2017-06-04 00:00:00 UTC ]
News tagged with: #bestseller status

Other Publishing stories related to: 'Marketing: Anatomy of a St. Martin’s Hit Built on the Goodreads Platform'

Tumblr Director Coatney Talks Social Strategy and Platform Monetization

Magazine publishers and editors are bombarded with social networking platforms and are constantly cultivating ideas as to how to take advantage of them to reach readers, monetize and refer traffic. Continue reading at Folio Magazine

[ Folio Magazine | 2011-11-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine publishers #reach readers

Adobe Buys Ad-Platform Auditude

Adobe is buying Auditude, an online video ad-platform. The deal lets Adobe monetize its video publishing tools, according to ZDNet, by integrating Auditudes ad server with its digital marketing. The deal is the latest move into web advertising from Adobe, which was previously known for its... Continue reading at AdWeek

[ AdWeek | 2011-11-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing side #financial details #$120 million #sources familiar

PA conference to study changing international markets

Written By: Charlotte Williams Publication Date: Thu, 27/10/2011 - 09:00 The Publishers Association's international conference will focus on issues such as export sales and the growth of the English language, with speakers to include Barnes and Noble vice-president of digital content Theresa... Continue reading at The Bookseller

[ The Bookseller | 2011-10-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #international conference #export sales #english language #susie nicklin #british council #international markets #uk publishers

Phone hacking scandal hits publishing

Written By: Benedicte Page Publication Date: Fri, 21/10/2011 - 08:33 The News of the World phone hacking scandal has hit the book industry, with the revelation that private material relating to individuals within the trade has been discovered by police during "Operation Weeting". Both agent... Continue reading at The Bookseller

[ The Bookseller | 2011-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book industry

New Holland hit by more redundancies

Written By: Charlotte Williams Publication Date: Thu, 20/10/2011 - 15:50 Illustrated publisher New Holland has undergone its third round of redundancies in four years, with nearly half the companys UK staff leaving the publisher, including its managing director. read more Continue reading at The Bookseller

[ The Bookseller | 2011-10-20 00:00:00 UTC ]
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The Spirit of St. Louis Bookstores

What a difference nine months can make. St. Louis, Mo.s booksellers are feeling a confidence and optimism these days that didnt exist in February, when four independent booksellersLeft Bank Books, Subterranean Books, Puddnhead Books, and Main Street Booksformed the St. Louis Independent... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-10-14 00:00:00 UTC ]
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Global woes unlikely to hit US business at Frankfurt

Written By: Charlotte Williams Publication Date: Mon, 10/10/2011 - 08:43 Leading US publishers are looking forward to this week's Frankfurt Book Fair, with both Simon & Schuster and Hachette bringing more editors than they did last year. Hachette US chairman and c.e.o. David Young will be... Continue reading at The Bookseller

[ The Bookseller | 2011-10-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #simon schuster #david young

Content Marketing Has Arrived. Should Publishers Be Worried?

September 6th was a coming out party for content marketing. Over 600 marketing professionals came together in Cleveland from 18 different countries for Content Marketing World to learn how to create and grow their own publishing and storytelling platforms. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content marketing

Trump, Rich Dad's Kiyosaki Put Twist on E-book Marketing

Donald Trump has trained his eye for promotion on ebooks, teaming up with Robert Kiyosaki, author of "Rich Dad Poor Dad," in a new twist on the traditional... Continue reading at PC World

[ PC World | 2011-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #robert kiyosaki

Women's brands hard hit by downturn

Written By: Benedicte Page, Felicity Wood and Philip Stone Publication Date: Fri, 23/09/2011 - 10:15 A squeeze on consumer spending in supermarkets and the migration to digital are being blamed for the spectacular falls in sales suffered by many of the UKs biggest commercial womens novelists... Continue reading at The Bookseller

[ The Bookseller | 2011-09-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marian keyes #jodi picoult #veronica henry #maeve binchy #harriet evans #jill mansell #lesley pearse

PPA appoints James Papworth as marketing director

The Professional Publishers Association (PPA), the body for UK magazine publishers, has appointed former IPC leader James Papworth as its first marketing director in three years. Continue reading at Media Week

[ Media Week | 2011-09-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing director

Somerset library campaigners hit fundraising goal

Written By: Graeme Neill Publication Date: Wed, 21/09/2011 - 12:30 Campaigners against library closures in Somerset have reached its initial target in fundraising for the forthcoming legal review. Earlier this year, 11 closures in the region were announced with six to shut in October and five... Continue reading at The Bookseller

[ The Bookseller | 2011-09-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #library closures #initial target #judicial review #legal battle

Turkey to be LBF Market Focus 2013

Publication Date: Tue, 20/09/2011 - 08:33 Turkey is to be the the Market Focus partner of London Book Fair 2013. The announcement was made last night (19th September) at an official signing event attended by Turkish Ministry Of Culture and Tourism general director of libraries and publications,... Continue reading at The Bookseller

[ The Bookseller | 2011-09-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #british council #public events

Martin joins Kindle Million Club

Written By: Graeme Neill Publication Date: Mon, 19/09/2011 - 14:24 A Game of Thrones author George RR Martin has become the latest author to sell one million copies of his books for the Amazon Kindle. Martin joins Stieg Larsson, James Patterson, Nora Roberts, Charlaine Harris, Lee Child,... Continue reading at The Bookseller

[ The Bookseller | 2011-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lee child #suzanne collins #michael connelly #john locke #janet evanovich #digital milestone #russ grandinetti #kindle content

Daunt's flat rate discount "could hit author royalties"

Written By: Benedicte Page Publication Date: Fri, 16/09/2011 - 08:31 Waterstones proposed higher discount, flat rate terms for publishers, put forward in exchange for scrapping promotion fees, could hit author royalties, according to agents and the Society of Authors. read more Continue reading at The Bookseller

[ The Bookseller | 2011-09-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #put forward

McGraw-Hill To Split Into Two Companies: McGraw-Hill Markets and McGraw-Hill Education

Following the call for a break-up and reorganization of McGraw-Hill Cos. by investors last month, McGraw-Hill announced today that it will split into two separate public companies: McGraw-Hill Markets, focused on the capital and commodities markets, and McGraw-Hill Education, focused on... Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mcgraw-hill education #mcgraw-hill cos #digital learning

Horrid Henry sales hit 17m mark

Written By: Benedicte Page Publication Date: Thu, 08/09/2011 - 15:40 UK sales for Francesca Simon's Horrid Henry series have hit 17m, Orion has announced. The figure includes Commonwealth sales and sales through channels including school book clubs. Nielsen BookScan figures, which started four... Continue reading at The Bookseller

[ The Bookseller | 2011-09-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #francesca simon

From Marketer to Printer: Managing Ads

Like most industries, publishing cycles are increasingly becoming more and more automated. Even editorial actions are becoming computerized, with companies like Kapost creating products that electronically orchestrate pitches, assignments, calendars and revisions in addition to managing author... Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-07 00:00:00 UTC ]
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One Day top as new releases fail to boost market

Written By: Philip Stone Publication Date: Tue, 06/09/2011 - 16:04 David Nicholls' One Day (Hodder) remains comfortably the bestselling book in the UK. The novel, which currently tops the Amazon, Apple and Waterstone's ebook charts, sold 83,050 physical copies of its original and tie-in... Continue reading at The Bookseller

[ The Bookseller | 2011-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk booksellers #previous week #bestselling book #ebook charts #popular purchase #james patterson