Marketing: Anatomy of a St. Martin’s Hit Built on the Goodreads Platform

In a BookExpo presentation, Goodreads explicated a publisher's elevation of a title to 'Times' bestseller status using the platform's amplification. The post Marketing: Anatomy of a St. Martin’s Hit Built on the Goodreads Platform appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2017-06-04 00:00:00 UTC ]
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Other Publishing stories related to: 'Marketing: Anatomy of a St. Martin’s Hit Built on the Goodreads Platform'


Meyer decline continues to hit Lagardère

Written By: Charlotte Williams Publication Date: Thu, 01/09/2011 - 08:55 Hachette UK parent company Lagardère has continued to be hit by the decline of sales in Stephenie Meyer's Twilight series, with sales in its publishing arm down 6% and profits slump 29.6% to €71m. read more Continue reading at The Bookseller

[ The Bookseller | 2011-09-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #stephenie meyer #twilight series #publishing arm


Hubert Burda to market German titles to UK brands

International magazine publisher Hubert Burda Media has opened a central marketing office in London to promote its German titles to UK-based advertisers. Continue reading at Media Week

[ Media Week | 2011-08-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hubert burda #german titles


Chaos hinders Japanese ebook market

Written By: Michael Fitzpatrick Publication Date: Tue, 23/08/2011 - 08:26 A confusing maze of ebook stores, a difficulty in rendering text and high costs of purchase are dissuading Japanese customers from buying into ebooks. The chaotic melee now taking place in Japan, as publishing makes room... Continue reading at The Bookseller

[ The Bookseller | 2011-08-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook stores #high costs #taking place


Horrible Histories hits 10,000 benchmark

Written By: Caroline Horn Publication Date: Fri, 19/08/2011 - 08:45 Around 10,000 people have signed up to Scholastic's Horrible Histories virtual world since its official launch last week and the beta testing period over the summer. Publisher Scholastic intends to develop further "Horribles"... Continue reading at The Bookseller

[ The Bookseller | 2011-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #official launch


Canavan hits one million milestone for Orbit

Written By: Charlotte Williams Publication Date: Thu, 11/08/2011 - 15:15 Fantasy author Trudi Canavan has become the latest writer to top the landmark figure of one million print book sales through UK Nielsen BookScan. Total sales through Nielsen BookScan to the week ending 6th August 2011 are... Continue reading at The Bookseller

[ The Bookseller | 2011-08-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest writer #total sales #nielsen bookscan


Granta hits iBookstore

Written By: Benedicte Page Publication Date: Wed, 10/08/2011 - 15:07 Granta Publications has put its books onto the iBookstore, with all digitised titles from Granta Books and Portobello now made available. Marketing and digital development director Iain Chapple said: "We are committed to... Continue reading at The Bookseller

[ The Bookseller | 2011-08-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #granta books #move represents #digital strategy #agency model #random house #simon schuster


July retail growth "modest", amid poor book market

Written By: Philip Jones Publication Date: Tue, 09/08/2011 - 09:43 July retail sales saw a modest improvement, according to figures from the British Retail consortium, though book sales fell to their lowest level for seven years with food continuing to outperform non-food items. read more Continue reading at The Bookseller

[ The Bookseller | 2011-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #modest improvement #lowest level


Egmont wins rights to CBeebies hit

Written By: Caroline Horn Publication Date: Tue, 09/08/2011 - 09:05 Egmont has won the publishing contract for the latest preschool series to run on CBeebies, Baby Jake, which launched in July and which is expected to be the next big children’s hit. Baby Jake was developed by Darrall Macqueen... Continue reading at The Bookseller

[ The Bookseller | 2011-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing contract #live action


July books spending hits seven year low

Written By: Philip Stone Publication Date: Thu, 04/08/2011 - 15:50 Spending on physical books in July slumped to its lowest level in seven years as ebooks continue to encroach onto traditional bookseller territory. According to Nielsen BookScan data, £111.5m was spent on printed books in the... Continue reading at The Bookseller

[ The Bookseller | 2011-08-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #year low #physical books #lowest level #ebooks continue #printed books #volume sales #four-week period #6m year-on-year


Digital and high r.r.p.s hitting hardback sales

Written By: Charlotte Williams and Philip Stone Publication Date: Fri, 05/08/2011 - 09:00 Publishers and independent booksellers are stressing the importance of "working harder" on hardback fiction titles, as sales of the format fell by £3.2m over the first half of 2011. read more Continue reading at The Bookseller

[ The Bookseller | 2011-08-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #charlotte williams #independent booksellers #working harder


Schools' library snubs hit literacy rates

Written By: Caroline Horn Publication Date: Fri, 05/08/2011 - 08:40 The government's lack of coherent support for school libraries is one of a number of factors contributing to the fall in children's literacy, according to a report by an All-Party Parliamentary Group for Education. The report... Continue reading at The Bookseller

[ The Bookseller | 2011-08-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #school libraries #factors contributing #professional development


Amazon to enter Indian market

Written By: Bookseller Staff Publication Date: Tue, 26/07/2011 - 09:30 Amazon.com is reportedly in discussions with e-commerce companies in India in a bid to expand into one of the world's fastest-growing economies. The company could enter the market as early as first quarter 2012. It is in... Continue reading at The Bookseller

[ The Bookseller | 2011-07-26 00:00:00 UTC ]
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Dragon Tattoo hits 2m UK sales

Written By: Philip Stone Publication Date: Wed, 13/07/2011 - 15:38 Stieg Larsson's The Girl with the Dragon Tattoo (Quercus), the first book in the late Swedish journalist's Millennium thriller trilogy, has become only the sixth adult novel to sell more than two million copies since records... Continue reading at The Bookseller

[ The Bookseller | 2011-07-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #million copies #records began


Cambridge University Press opens up digital platform to rivals

Written By: Lisa Campbell Publication Date: Wed, 13/07/2011 - 09:50 Cambridge University Press has launched a digital content platform for libraries which it says will become "one of the largest and most significant repositories of digital academic material in the world.” From October 2010,... Continue reading at The Bookseller

[ The Bookseller | 2011-07-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital platform #offers access


Templar hits the right notes with Drummer Girl

Written By: Bookseller Staff Publication Date: Wed, 13/07/2011 - 07:44 Templar Publishing has bought world English language rights to a "gritty yet glamorous tale of murder, romance and rock ‘n’ roll". Helen Boyle, commissioning fiction editor, bought the rights to Drummer Girl by Bridget... Continue reading at The Bookseller

[ The Bookseller | 2011-07-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #helen boyle


Google's eBooks Platform Gets Its First Dedicated E-Reader

The first dedicated Google eBooks e-reader is finally headed to market. On July 17, the $139.99 iriver Story HD, will land on the shelves of Target stores nationwide, becoming the first e-reader to allow users to browse, buy and download Google eBooks directly over Wi-Fi. Continue reading at AllThingsD

[ AllThingsD | 2011-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dedicated e-reader #ebooks platform


Cinchcast Launches Audio Platform Cloud Solution for Digital Publishers

Cinchcast, whose technology has been used by BlogTalkRadio since 2006, released a cloud-based audio solution for digital publishers. Continue reading at Folio Magazine

[ Folio Magazine | 2011-07-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers


Little hits back at Rowling and Blair over 'disappointing' split

Written By: Charlotte Williams Publication Date: Mon, 04/07/2011 - 09:59 J K Rowling's former agent Christopher Little has broken his silence about the author's surprise defection from his agency, saying that he was "disappointed and surprised" by the "premature news". Responding to Little,... Continue reading at The Bookseller

[ The Bookseller | 2011-07-04 00:00:00 UTC ]
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M&A Soars for Digital and Marketing Services While B-to-B Media Deals Plummet

Mergers and acquisitions in the media, information, marketing services and tech sectors in the first half of 2011 may not be matching the breakneck pace of the first half of 2010 (which rebounded 61 percent over a dismal first half 2009) but were still up 3 percent in the number of deals (to... Continue reading at Folio Magazine

[ Folio Magazine | 2011-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing services #breakneck pace


HC hits A Song of Ice and Fire milestone

Written By: Graeme Neill Publication Date: Wed, 29/06/2011 - 09:16 HarperCollins has printed its one millionth copy of titles from George R R Martin's A Song of Ice and Fire series this year, as it announced it has sold 50,000 ebooks of the series to date. A Dance with Dragons, the fifth... Continue reading at The Bookseller

[ The Bookseller | 2011-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fire series #sky atlantic