A record 57% of marketers and agencies are allocating 20% or more of budgets to digital advertising, including 23% who earmark more than half of their spending for digital, according to the most recent in a series of studies published by RBC Capital Markets in partnership with Ad Age. Two percent said they plan to decrease their digital spend, while 82% said they plan to spend more, the study found.Repondents again said they believed Google provided the best ROI, followed by Facebook, YouTube, Twitter, LinkedIn, Yahoo and AOL. Twitter was the only platform where respondents' perception of ROI declined since the prior survey, in September 2015.Sixty-two percent of respondents said they plan to increase their spending on Facebook in the next year, compared with 54% for Google, 48% for YouTube and 32% for Twitter. Other respondents said they planned to cut spending on the platforms: 9% of respondents for Facebook, 10% for Google, 8% for YouTube and 23% for Twitter. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-03-17 00:00:00 UTC ]
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It’s been a year and a half since Joseph-Beth Booksellers, headquartered in Cincinnati, emerged from Chapter 11 bankruptcy protection with a new owner, after founder Neil Van Uum was outbid in an auction by Robert Langley, his landlord at the Mall at Lexington Green in Lexington, Ky. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-02-01 00:00:00 UTC ]
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When it comes to book marketing, social media is a honeytrap, never quite delivering on its promises, but a few simple best practices can vastly improve your results. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-29 00:00:00 UTC ]
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Extrapolating from recent sales figures from ebook distributor DLD, we estimate ebook sales to reach some 3.57 million units—or 2.6% of the overall market—by the end of 2013. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-26 00:00:00 UTC ]
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Advance Publications, parent company of Condé Nast, has stepped up its efforts on two fronts with the acquisition of digital marketing agency, POP. Continue reading at Folio Magazine
[ Folio Magazine | 2013-01-25 00:00:00 UTC ]
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The Pew report assures us that, even in the digital age, libraries continue to serve a variety of functions.Perhaps the most groundbreaking aspect of “Library Services in the Digital Age,” the report released today by the Pew Research Center’s Internet & American Life Project is how... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-01-22 00:00:00 UTC ]
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"Try finding Harper's Magazine when you Google "magazines that publish essays" or "magazines that publish short stories" -- it isn't easy." No, Rick, no it's not. Continue reading at The Atlantic
[ The Atlantic | 2013-01-18 00:00:00 UTC ]
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E-book sales at the top trade publishers doubled in 2012, meaning that the UK ebook market grew... Continue reading at The Bookseller
[ The Bookseller | 2013-01-17 00:00:00 UTC ]
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Three CEOs at this year's Digital Book World conference spoke about how they are reaching out directly to consumers and what they can do better. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-17 00:00:00 UTC ]
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Kobo increased its global e-ink device sales by 150% in December, making it the "biggest... Continue reading at The Bookseller
[ The Bookseller | 2013-01-16 00:00:00 UTC ]
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The number of children who have read an ebook has almost doubled since 2010 but children still... Continue reading at The Bookseller
[ The Bookseller | 2013-01-16 00:00:00 UTC ]
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Pan Macmillan has restructured its sales, marketing and publicity teams, creating a single... Continue reading at The Bookseller
[ The Bookseller | 2013-01-09 00:00:00 UTC ]
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While relatively few literary agents work in Italy, the evolving publishing industry is making them more essential. Agent Marco Vigevani describes the scene. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-09 00:00:00 UTC ]
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Nearly a quarter of Americans have read ebooks in the past year, with the number of... Continue reading at The Bookseller
[ The Bookseller | 2012-12-27 00:00:00 UTC ]
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Korea, Indonesia and Turkey are well positioned to take advantage of the growing interesting in developing book markets from Western publishers in coming years. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-12-17 00:00:00 UTC ]
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Europeans have been trying for years to force Google to prop up the continent’s’ struggling news publishers. A new deal in Belgium suggests they have finally succeeded. In a blog post on Wednesday, Google said it has resolved a ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-12-13 00:00:00 UTC ]
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Google Inc. (GOOG) reached a deal with Belgian newspaper publishers, resolving a six-year copyright battle that had blocked the owner of the world’s most-used search engine from publishing links to local newspapers. “We tur ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-12-13 00:00:00 UTC ]
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A week after Apple opened the Russian iTunes Store, users can now download books and movies from the Russian Google Play Store. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-12-13 00:00:00 UTC ]
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Jamie Oliver has retained pole position at the top of the official book charts and has increased... Continue reading at The Bookseller
[ The Bookseller | 2012-12-11 00:00:00 UTC ]
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The London Book Fair will feature Korea—a top ten, yet underserved market—as the Market Focus country of the 2014 Fair. The program will showcase business opportunities in Korea. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-12-11 00:00:00 UTC ]
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The organisers of new book award the Literature Prize announce it has found a sponsor and will hand out its first accolade in 2014. Continue reading at BBC News
[ BBC News | 2012-12-11 00:00:00 UTC ]
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