Marketers feel growing pains as in-house agencies become a necessity

Going in-house isn't a question of when or if for major marketers today but rather what they will take in-house. Doing so gives them more control as well as the ability to keep up with the growing needs of digital content today. The post Marketers feel growing pains as in-house agencies become a necessity appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2019-10-11 04:01:45 UTC ]
News tagged with: #digital content

Other Publishing stories related to: 'Marketers feel growing pains as in-house agencies become a necessity'


Amazon Publishing Aims at Christian Market with New Imprint

Amazon Publishing adds Waterfall Press to its growing family of publishing imprints. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #christian market #growing family #publishing imprints


House of Fun by Simon Hoggart – review

A fitting salute to the Guardian's late parliamentary sketch writerI thought it unnecessary, and perhaps ethically dubious, to cover this book when its first edition came out in 2012; but now, following Simon Hoggart's death earlier this month, and the addition of a selection from a year's worth... Continue reading at The Guardian

[ The Guardian | 2014-01-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #english language


Save the Children takes literacy campaign to House of Lords

Children’s charity Save the Children took its Change The Story literacy campaign to the... Continue reading at The Bookseller

[ The Bookseller | 2014-01-21 00:00:00 UTC ]
More news stories like this |


Russia is Now the World’s Third Largest Ebook Market

In 2013, Russia overtook the UK and Brazil to become the world's third largest ebook market, trailing only China (in 2nd) and the United States (first). Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-01-09 00:00:00 UTC ]
More news stories like this |


Random House launches creative writing course

Random House Enterprises is to launch its first interactive online creative writing course. The... Continue reading at The Bookseller

[ The Bookseller | 2014-01-08 00:00:00 UTC ]
More news stories like this |


Graphic Novels In Translation From the Nicolas Grivel Agency

While literature in translation can be a tough sell to U.S. readers, in recent years the Nicolas Grivel Agency, which represents such acclaimed international comics artists as Ulli Lust, Dylan Horrocks and Blutch, has managed to place a host of impressive foreign titles at U.S. publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #graphic novels #tough sell #ulli lust


Marc Andreessen sees no bubble, suggests Snapchat may grow to $100B

Influential venture investor Marc Andreessen isn't blinking an eye over Snapchat turning down a $3 billion buyout offer from Facebook. And don't count him among those who are worried that we are in another tech investment bubble. Those are a couple of the points made in an interview published... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2014-01-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #things digital #andreessen horowitz


From frat boys to executives, Pikesville natives grow in the online photo business

Ryan Millman has come a long way since his college days of printing photos from frat parties. Now a full-blown manufacturer, he oversees a suite of four photo-related companies that churn out everything from T-shirts and photo books to canvas prints for major commercial retailers. Continue reading at Baltimore Sun

[ Baltimore Sun | 2013-12-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #photo books


Digital Census shows sales still growing

The Bookseller's Digital Census, the annual tracker of how the book business is managing the... Continue reading at The Bookseller

[ The Bookseller | 2013-12-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital census #annual tracker #book business


AudioGO's BBC titles signed by Random House

Random House Audio has signed an agreement with BBC Worldwide to sell and distribute the company... Continue reading at The Bookseller

[ The Bookseller | 2013-12-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #random house #bbc worldwide


Agency employment concerns raised at TBS

Concerns have been raised over the use of temporary workers at Random House's distribution... Continue reading at The Bookseller

[ The Bookseller | 2013-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #temporary workers #random house


Facebook Misery Index: Quantifying exactly how bad Facebook makes you feel

2013 hasn't been especially kind to Facebook. The Facebook Home app launcher, announced in April, was poorly received by consumers. Then, in June, the social media service fell under the scrutiny of privacy advocates as information surfaced about Silicon Valley's relationship with the NSA. But... Continue reading at PC World

[ PC World | 2013-12-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #research suggested #study published #good thing


Bloomberg News Pays Reporters More If Their Stories Move Markets

Bloomberg News has an unusual practice of paying some of its reporters explicitly for publishing "market-moving" stories. This is one of many metrics that is factored into reporters' annual bonuses. Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-12-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bloomberg news


Growing up Downton: Anthony Russell on living in Leeds Castle

Anthony Russell's vivid stories provide insight into the life of English nobility in the 1950s and '60s -- along with consequences that come with being handed every material good on a silver plate.Imagine if a woman such as the Dowager Countess from “Downton Abbey” was one of your grandmothers.... Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-12-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #downton abbey


Ferguson's reign continues as market surges

Physical sales of Sir Alex Ferguson's memoir, My Autobiography (Hodder & Stoughton),... Continue reading at The Bookseller

[ The Bookseller | 2013-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reign continues #physical sales


Book House Ends Kickstarter Campaign Above Goal

The suburban St. Louis bookstore ended its four-week Kickstarter campaign on Sunday, more than $2,000 above its goal. The funds raised are being used to build out a section of its new home so that the store can open for business on weekends before Christmas. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #suburban st #funds raised


Facebook Admits Organic Reach Is Falling Short, Urges Marketers to Buy Ads

Facebook is being more blunt about the fact that marketers are going to have to pay for reach.If they haven't already, many marketers will soon see the organic reach of their posts on the social network drop off, and this time Facebook is acknowledging it. In a sales deck obtained by Ad Age that... Continue reading at Advertising Age

[ Advertising Age | 2013-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #falling short #buy ads #big shift


A transparent market means rethinking the ways brands advertise

In the transparent marketplace it's what you do, not what you say, that makes the difference, and that's good for sustainabilityIn New York's Central Park recently, an old man was selling "Banksy paintings" for $60 apiece. His booth was right next to others selling everything from second-hand... Continue reading at The Guardian

[ The Guardian | 2013-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #google glass


Take Your Child to a Bookstore Day continues to grow

Take Your Child to a Bookstore Day will be celebrated on Dec. 7 this year and founder Jenny Milchman says she hopes to expand the message of the holiday to year-round initiatives, including field trips to bookstores in at-risk areas. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bookstore day


Random House's Grinch campaign encourages children to do selfless deeds over the holidays

The Grinch campaign, also known as the 'Grow Your Heart 3 Sizes,' encourages children to do good deeds in exchange for book donations. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-11-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #random house #encourages children #book donations