Marketers feel growing pains as in-house agencies become a necessity

Going in-house isn't a question of when or if for major marketers today but rather what they will take in-house. Doing so gives them more control as well as the ability to keep up with the growing needs of digital content today. The post Marketers feel growing pains as in-house agencies become a necessity appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2019-10-11 04:01:45 UTC ]
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Other Publishing stories related to: 'Marketers feel growing pains as in-house agencies become a necessity'

Digital Dominates Event Attendance Marketing

Arguably, the most important change in the event management business over the past decade has been the shift to digital attendance marketing. Continue reading at Folio Magazine

[ Folio Magazine | 2013-09-06 00:00:00 UTC ]
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Random House to Offer Dr. Seuss as Ebooks

Random House Children’s Books is releasing Dr. Seuss' bestselling oeuvre as ebooks for the first time. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-09-05 00:00:00 UTC ]
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Random House launches 'Happy Foodie'

Random House has launched "The Happy Foodie" website, together with a newsletter and... Continue reading at The Bookseller

[ The Bookseller | 2013-09-02 00:00:00 UTC ]
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U.S. Intelligence Agencies Will Begin Publishing The Number Of Surveillance Orders They Request Each Year

In a victory for transparency advocates in the wake of the PRISM secret surveillance scandal, U.S. intelligence agencies will begin revealing the number of surveillance orders they request per year under various FISA ordinances, as well as national security letters. The agencies will also reveal... Continue reading at Fast Company

[ Fast Company | 2013-08-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #intelligence community #president obama #direct access #releasing information #data requests

In last hurrah, Random House books record profits

Thanks to bestsellers like Dan Brown's Inferno and Sheryl Sandberg's Lean In, Random House Inc. boasted record profits for the first half of 2013, parent company Bertelsmann reported Friday in what will be the last earnings announcement for the publisher as a stand-alone unit. Sales, however,... Continue reading at Crains New York

[ Crains New York | 2013-08-30 00:00:00 UTC ]
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Dohle speaks of Penguin Random House's first weeks

New Penguin Random House c.e.o. Markus Dohle has spoken of the "societal impact" made... Continue reading at The Bookseller

[ The Bookseller | 2013-08-30 00:00:00 UTC ]
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Beijing 2013: Stronger Partnerships, Broader Markets

The second day of the Beijing International Book Fair continued to see crowded booths and satisfied exhibitors despite the 80-minute (or longer) commute from the city center to the three-year-old new exhibition center. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-08-29 00:00:00 UTC ]
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VIDEO: Online publishing firms growing

The internet and new technology is making a dream of being an author a reality for many writers. Online self-publishing - bypassing agents and publishing houses is now a fast-growing sector. Continue reading at BBC World

[ BBC World | 2013-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing houses

McKearney to step down at The Reading Agency

Miranda McKearney is to step down from her role as director of The Reading Agency in December.... Continue reading at The Bookseller

[ The Bookseller | 2013-08-16 00:00:00 UTC ]
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Bloomsbury Goes Global with Marketing Plans

In 2011, Bloomsbury announced it was restructuring to facilitate a more global approach to publishing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-08-16 00:00:00 UTC ]
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Reading Agency to release dyslexia help books

The Reading Agency has partnered with publisher Barrington Stoke to create initiatives that will... Continue reading at The Bookseller

[ The Bookseller | 2013-08-09 00:00:00 UTC ]
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Samsung Ativ Book 7 review: The look is fine; the feel is not

Benchmarks are the best way to gauge a notebook’s prowess with applications such as office suites, photo and video editors, video players, games, and the like. Aesthetics are another important consideration, because you'll likely be staring at the thing for the next several years. By those... Continue reading at PC World

[ PC World | 2013-08-09 00:00:00 UTC ]
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Argentina Exhibits Growing Professionalization in Children’s Publishing

Children's and YA already account for 22% of the Argentine book market and innovation and increased professionalization is helping the segment to grow. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-08-09 00:00:00 UTC ]
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Random House Launches SF/Fantasy Writing Community

Suvudu, Random House's online destination for science fiction and fantasy fans, launched Suvudu Universe, an online community for SF and fantasy bloggers. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-08-07 00:00:00 UTC ]
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Mass-Market Marathon

This afternoon, I start Grendel, John Gardner’s 1971 novel telling the story of Beowulf’s first great opponent from the monster’s point of view. The version I’ve got is identical to the one I read in Modern Literature my junior year in high school, where Ms. Martin, her hair in a severe bun but... Continue reading at Slate

[ Slate | 2013-08-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #modern literature #high school

Kindle Singles: Growing, but Maintains Focus

The Kindle Singles store, according to its editor David Blum, is “like a bookstore where the manager also edits the books.” Blum is that manager-editor, and under his guidance the store has grown to feature nearly 400 works since launching in January 2011. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-07-26 00:00:00 UTC ]
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The New Backbone of Content and Marketing: Data

This may sound obvious, but data is now at the heart of just about every action publishers and advertisers make. There appears to be no end to the data sources and the appetite publishers and brands have for it. Data drives every decision, from the content we produce to the viability and... Continue reading at Folio Magazine

[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
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London Market Report

The FTSE 100 falls, but shares in publishing group Pearson jump 9% after its latest results. Continue reading at BBC News

[ BBC News | 2013-07-26 00:00:00 UTC ]
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BookExpo America Brings Translation To Global Market Forum 2014

BookExpo America's 2014 Global Market Forum will be have an exciting new focus, Books in Translation: Wanderlust for the Written Word. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bookexpo america #written word