Marketers feel growing pains as in-house agencies become a necessity

Going in-house isn't a question of when or if for major marketers today but rather what they will take in-house. Doing so gives them more control as well as the ability to keep up with the growing needs of digital content today. The post Marketers feel growing pains as in-house agencies become a necessity appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2019-10-11 04:01:45 UTC ]
News tagged with: #digital content

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Littlewood to leave Random House

Random House’s international sales director Simon Littlewood is to leave the company... Continue reading at The Bookseller

[ The Bookseller | 2014-06-26 00:00:00 UTC ]
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Mobile Marketing Startup Taps Data Firm to Measure Sales Impact

Mobile marketing startup SessionM, trying to prove its efforts can help spur sales, announced a partnership with Datalogix to measure the success of digital campaigns. SessionM says the partnership is the best way to show marketers that mobile is effective, which many question. Datalogix... Continue reading at AdWeek

[ AdWeek | 2014-06-25 00:00:00 UTC ]
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Authorbuddies.com Offers Book Marketing Assistance Abroad

Matthias Matting introduces Authorbuddies.com, a new web site that connects authors from across the world to assist each other with marketing efforts. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-06-23 00:00:00 UTC ]
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Holladay House, A Strange Object Debut

In 2012, three women who had been working in the book industry decided that the time was right to strike out on their own. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-20 00:00:00 UTC ]
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You Too Can Start Your Own Translation Publishing House

Will Evans on the of his Dallas-based publishing house, Deep Vellum Press, and his intention to turn American readers into a community of translation lovers. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-06-20 00:00:00 UTC ]
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First Melville House UK titles set for autumn

Melville House UK will launch its first titles this autumn, starting with a novel by Goldsmiths... Continue reading at The Bookseller

[ The Bookseller | 2014-06-19 00:00:00 UTC ]
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Four Questions for...Coffee House's Caroline Casey

Caroline Casey, Coffee House Press managing director, talks to PW about Eimear McBride's debut novel, "A Girl Is a Half-Formed Thing," which recently won this year's Baileys Women's Fiction Prize. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-18 00:00:00 UTC ]
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Marissa Mayer: Marketers Need to Embrace Native Ads

CANNES, France—From magazines to TV, radio to newspapers, every medium has come to embrace native advertising. If Yahoo can leave its past behind, then surely advertisers can too. That was, more or less, Yahoo CEO Marissa Mayer's advice to brands and advertisers attending the Cannes Lions... Continue reading at AdWeek

[ AdWeek | 2014-06-17 00:00:00 UTC ]
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Dan Brown Interviewed by NPR at Mark Twain House Benefit

Dan Brown, author of “The Da Vinci Code” and current bestseller “Inferno,” was interviewed June 7 by NPR's John Dankosky at a benefit for the Mark Twain House & Museum in Hartford, Conn. The conversation turned to religion and science, topics Brown has dealt with in his novels. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-16 00:00:00 UTC ]
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Market Growth: PW Talks with Gabrielle Langholtz

In "The New Greenmarket Cookbook," Gabrielle Langholtz combines the history of New York City's Greenmarket with profiles of its farmers and recipes from chefs and food writers inspired by its offerings. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-16 00:00:00 UTC ]
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IQRAni: The Story of a Pioneering Emirati Publishing House

Aisha Al-Kaabi discusses the history and mission of her publishing house IQRAni, which is at the forefront of a publishing boom in the UAE. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-06-12 00:00:00 UTC ]
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Yawn No More: Americans and the Market for Foreign Fiction

As proven by the conversations at BookExpo America, American publishers, editors and readers may finally be coming around to embracing more foreign literature. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-06-11 00:00:00 UTC ]
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Global Book Market Snapshots: France and Germany

In France, the popularity of French should fuel more translations and rights sales. In Germany, the book industry edges tentatively into the future. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-06-10 00:00:00 UTC ]
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Strothman Agency Relocating to NYC

After a decade in Boston, the agency will be moving its headquarters to New York on July 1. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-09 00:00:00 UTC ]
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Literary Agent Q&A: Melanie Rostock, K Literary Agency in Spain

Melanie Rostock with the K Literary and Film Agency in Barcelona offers best-practice advice for literary agents and tips on promising international markets. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-06-09 00:00:00 UTC ]
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Time shares drop on market debut

Shares in newly spun-off Time Inc - publisher of magazines including Time, People and Fortune - plunge 4% after being spun off from parent company Time Warner. Continue reading at BBC News

[ BBC News | 2014-06-09 00:00:00 UTC ]
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Canadian market is 'blockbuster dependent'

The Canadian book industry’s increasing reliance on bestselling “blockbuster”... Continue reading at The Bookseller

[ The Bookseller | 2014-06-06 00:00:00 UTC ]
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Literary Agent Q&A: Sedef Ilgiç, Kalem Agency in Turkey

Sedef Ilgiç, a literary agent at the Kalem Agency in Turkey, on selling Turkish books to publishers abroad and representing international authors in Turkey. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-06-04 00:00:00 UTC ]
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Google Opens Exclusive Video Ad Market For Only Select Publishers And Brands

Google is launching a programmatic video marketplace that it says will only include premium publishers and select brands. Neal Mohan, vp of display and video advertising, announced the video ad platform today at a DoubleClick customer conference. The marketplace is called Google Partner Select... Continue reading at AdWeek

[ AdWeek | 2014-06-04 00:00:00 UTC ]
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