Marketers are still into Facebook Live

Publishers may have been left questioning the viability of Facebook Live in recent months, but it’s a completely different story on the marketing side of the spectrum. The post Marketers are still into Facebook Live appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-03-01 00:00:00 UTC ]
News tagged with: #post marketers #facebook live #recent months #marketing side

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Podcasters join FutureBook Live for symposium

A podcast symposium, involving some of the UK’s most established book podcasters, will take place at FutureBook Live, The Bookseller’s publishing conference, due to take place on 30th November in London. Hosted by Clarissa Pabi, manager and executive producer of Mostly Lit, the session,... Continue reading at The Bookseller

[ The Bookseller | 2018-11-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #futurebook live #publishing conference #30th november #clarissa pabi #executive producer


Speakers from Google and Yoto join line-up for FutureBook Live

Google's Alice Zimmerman and Ben Drury, founder of the smart-speaker start-up Yoto, are the latest to join FutureBook Live, The Bookseller's publishing conference. Continue reading at The Bookseller

[ The Bookseller | 2018-11-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #futurebook live #publishing conference


Sophie Hannah and Kiera Newmark join speakers at FutureBook Live

Bestselling author Sophie Hannah and Kiera Newmark, deputy director, STEM & Digital Skills Unit at the Department for Education are the latest speakers to be announced for FutureBook Live. Continue reading at The Bookseller

[ The Bookseller | 2018-11-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sophie hannah #futurebook live #deputy director


Facebook Is Expanding Its Test of a Breaking News Tag to Publishers in More Countries

Facebook is expanding the breaking news tag it began testing in March to more markets and displaying the resulting breaking news label in more countries. The social network kicked off the test in March with more than 50 publishers in North America, Latin America, Europe and Australia. Product... Continue reading at AdWeek

[ AdWeek | 2018-11-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latin america


Ali Albazaz joins line-up for FutureBook Live

Ali Albazaz, founder and chief executive of reader-powered publisher Inkitt, is the latest speaker to be announced for this year's FutureBook Live, Europe’s biggest publishing innovation conference, hosted by The Bookseller. Continue reading at The Bookseller

[ The Bookseller | 2018-10-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #futurebook live


James Patterson will preview his next novel in Facebook Messenger

James Patterson, the best-selling book factory in human form, is letting readers interact with the characters from his upcoming novel The Chef by speaking to them through Facebook Messenger. Starting October 30th, you'll be able to receive video and... Continue reading at Engadget

[ Engadget | 2018-10-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #james patterson #facebook messenger


Patterson Teams with Facebook for Interactive Novel

Teasing its forthcoming print release, an interactive edition of James Patterson's 'The Chef,' featuring between 85 and 100 digital assets such as photos and film clips, is now available for fee via Facebook Messenger. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-10-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook messenger #james patterson


Books 'to outperform retail market this Christmas'

The relatively modest price point of books suggests the sector could perform solidly this Christmas, analysts predict, with booksellers hailing a strong line-up across the board. Continue reading at The Bookseller

[ The Bookseller | 2018-10-30 00:00:00 UTC ]
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Publishers on the Rebound: Alternative Channels Show Life After Facebook

The launch of Facebook’s News Feed in 2006 opened an entirely new door for news outlets and lifestyle publishers who jumped at the chance to distribute content, grow audience reach and increase engagement through this new outlet. And, the best part: it was completely free. It was a perfect... Continue reading at Folio Magazine

[ Folio Magazine | 2018-10-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #comprehensive picture #sponsored content


Christmas markets

Benedicte Page looks ahead optimistically to the book market's performance in the forthcoming Christmas period.   Continue reading at The Bookseller

[ The Bookseller | 2018-10-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #benedicte page #book market


Facebook’s and Google’s subscription tools offer publishers modest improvements

The subscription lift has been modest, and the tools can be cumbersome to implement, limiting their impact, publishers say. The post Facebook’s and Google’s subscription tools offer publishers modest improvements appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-10-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post facebook


Unbound strikes deal with Lounge Marketing

Unbound authors will from now on have access to marketing advice from Lounge Marketing after the two companies struck a partnership.  Continue reading at The Bookseller

[ The Bookseller | 2018-10-25 00:00:00 UTC ]
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Facebook uses machine learning to fight child exploitation

Today, Facebook's Global Head of Safety, Antigone Davis, published a blog post outlining how the social network fights child exploitation. The company uses standard industry practices, such as requiring users to be 13 years or older, using photo-matc... Continue reading at Engadget

[ Engadget | 2018-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #machine learning #global head


PTC Influencer Marketing Breakfast: Sharing Valuable Experience

The first PubTechConnect Breakfast Panel will bring together leaders and innovators in book marketing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book marketing


Juno Dawson’s 'Meat Market' acquired by TV production company

Unstoppable Film & Television has acquired the production rights to Juno Dawson’s upcoming YA novel Meat Market (Quercus Children’s Books), about a 16-year-old girl who is catapulted from her South London council estate to the international world of fashion. Continue reading at The Bookseller

[ The Bookseller | 2018-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #juno dawson #meat market #upcoming ya


Facebook carried ads from mysterious pro-Brexit group for months

While Facebook might be making strides in clamping down on fake news and shady political ads, there appear to have been holes in its strategy. The UK's Digital, Culture, Media and Sport committee has published data showing that Facebook carried ads... Continue reading at Engadget

[ Engadget | 2018-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #making strides #fake news #sport committee


Russian Market Book Sales Channels: Proponents of Both Online Retail and Off

Something of a debate is underway in the Russian market, where some see online retail as a key to future sales growth, while major chains are also showing good numbers in physical stores. Editor’s note: Following our pre-Frankfurt interview with Eksmo CEO Evgney Kapyev, reports from Moscow are... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-10-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online retail #russian market #major chains #physical stores #strong sales #online bookselling


Facebook Video Ad Metric Lawsuit Prompts Publishers to Revisit the ‘Pivot to Video’

New information in an updated court filing against Facebook has prompted publishers to reconsider the extent of the miscalculation they made when reallocating resources to video teams in an effort to capitalize on the potential of social video. The unredacted court filings, part of an ongoing... Continue reading at AdWeek

[ AdWeek | 2018-10-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social video


Digiday Research: Publishers rely on Facebook for paid content distribution

A survey by Digiday found that 86 percent of publishers pay to distribute content on platforms. The post Digiday Research: Publishers rely on Facebook for paid content distribution appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digiday research #digiday found #publishers rely #publishers pay #distribute content


Facebook cracks down on ‘dark ads’ by British political groups

Social network hopes launch of transparency tools will restore trust after series of scandalsFacebook will no longer allow British political groups to publish “dark ads” on its network, in an attempt to restore public trust after the Cambridge Analytica scandal and questions over its influence... Continue reading at The Guardian

[ The Guardian | 2018-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #restore trust #brexit referendum