Marketers are still into Facebook Live

Publishers may have been left questioning the viability of Facebook Live in recent months, but it’s a completely different story on the marketing side of the spectrum. The post Marketers are still into Facebook Live appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-03-01 00:00:00 UTC ]
News tagged with: #post marketers #facebook live #recent months #marketing side

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Continuing charm offensive, Facebook creates tool to boost news publishers’ reach on the platform

Facebook has been testing a tool with five publishers including BuzzFeed to help them improve their reach on the platform. The post Continuing charm offensive, Facebook creates tool to boost news publishers’ reach on the platform appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-08-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #platform appeared


Facebook is playing nicer with publishers by easing up on ad and content restrictions

Facebook Watch is still no jackpot. But Facebook is letting more publishers sell their own ad inventory and has warmed up to non-exclusive content. The post Facebook is playing nicer with publishers by easing up on ad and content restrictions appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-08-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers sell #ad inventory #facebook watch #post facebook #content restrictions


BXsellers, PW’s Facebook Group, Suggests Seasonal Handsells

For our inaugural column sourced from our new bookselling Facebook group, PW asked what booksellers are handselling for families shopping during back-to-school time. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-08-24 00:00:00 UTC ]
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Beijing Book Fair 2018: Market Observations from Exhibitors

As younger Chinese editors, many fluent in English, move up the publishing ranks, they are more willing to try new formats, while also able to speed up publication of translations in China. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-08-24 00:00:00 UTC ]
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Interview: Beijing Book Fair Director Liying Lin on China’s Book Market

Disagreeing with assessments of a slowdown in the Chinese book market, the Beijing International Book Fair director says she's seeing 'real energy in the sector. The post Interview: Beijing Book Fair Director Liying Lin on China’s Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-08-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post interview #book market #real energy


Facebook veteran Dan Rose to depart as VP of partnerships

Facebook is losing its top executive in charge of its platform, partnerships with publishers, and dealmaking, as he steps down after twelve years with the social network. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2018-08-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #top executive #twelve years


Fatherly Taps Condé Nast Exec as VP of Marketing | People on the Move

[caption id="attachment_134125" align="alignright" width="150"] Kelley Gudahl[/caption] Kelley Gudahl was tapped as Fatherly’s first VP of marketing this week. In her new position, Gudahl will be tasked with leading the pre-sale RFP process, generating multi-purpose franchise ideas with the... Continue reading at Folio Magazine

[ Folio Magazine | 2018-08-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #staff memo #working alongside #current president


Google AMP beat Facebook Instant Articles, but publishers start to question AMP’s benefits

A new Chartbeat study found only one-third of publishers see clear evidence of a traffic increase from the fast-loading articles format. The post Google AMP beat Facebook Instant Articles, but publishers start to question AMP’s benefits appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-08-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #benefits appeared #publishers start


Facebook removes accounts tied to influence campaign from Iran and Russia

Facebook said Tuesday it removed 652 pages and accounts associated with separate influence campaigns originating from Iran and Russia. The social network did not say what the campaigns’ goals were, but described one as being organized by Iranian state media and the other linked to Russian... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-08-22 00:00:00 UTC ]
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Faber signs first US market exclusive

Faber will publish its first US market exclusive with English writer and former music journalist Will Ashon’s forthcoming book from Granta, with plans to further ramp up its American list. Continue reading at The Bookseller

[ The Bookseller | 2018-08-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #faber signs #music journalist


China’s Book Market in the First Half of 2018: Slower Growth, Rising Prices

As book prices rise and children's books show new energy, the number of new titles on China's bestseller lists has decreased, with older hits lingering on sales charts. The post China’s Book Market in the First Half of 2018: Slower Growth, Rising Prices appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post china #book market #books show #bestseller lists #sales charts


Facebook exec: media firms that don't work with us will end up 'in hospice'

Campbell Brown, head of news partnerships, tells publishers that without Facebook’s help their businesses will dieA senior Facebook executive told Australian media companies that if they didn’t cooperate with the social network, their businesses would die.According to a report by The Australian,... Continue reading at The Guardian

[ The Guardian | 2018-08-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook exec #tells publishers #campbell brown #news partnerships #cat videos


Estas son las razones por las que las acciones de Facebook cayeron un 20% en un solo día

Facebook era un ‘ganso dorado’. Luego, la semana pasada, el gigante de las redes sociales dio ha conocer algo inesperado: que probablemente no pueda sostener su tasa de crecimiento. Esta noticia provocó que las acciones de Facebook cayeran en más del 20% el jueves. David Wehner, director... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-08-07 00:00:00 UTC ]
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'Just use cat videos': New York Times boss wants Facebook to cut out news

Mark Thompson says site’s attempts to rank news outlets sounds like ‘controlled society’Facebook should consider completely removing news from users’ feeds unless it can find a way to avoid low-quality stories clogging up the site, the chief executive of the New York Times has said.Mark Thompson... Continue reading at The Guardian

[ The Guardian | 2018-08-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news outlets #news sources #cat videos #mark thompson #closed doors #good books


Facebook Is Committing Another $4.5 Million to Initiatives for News Publishers

Facebook announced Thursday that it is pumping another $4.5 million into Facebook Journalism Project initiatives for news publishers. Global head of news Campbell Brown said in a blog post that Facebook will put $3.5 million toward the Facebook Membership Accelerator pilot program and contribute... Continue reading at AdWeek

[ AdWeek | 2018-08-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #$1 million #news publishers #global head


PBS 'Frontline' special 'The Facebook Dilemma' outpaces the scary stories on other networks

AMC may think it’s cornered the horror market with an upcoming documentary series produced by Eli Roth, but in terms of providing timely, real-life scares, PBS’ “Frontline” looks tough to beat with its latest two-part investigation, “The Facebook Dilemma.” With a well-earned reputation for... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-08-01 00:00:00 UTC ]
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Facebook says it has been targeted by a political influence campaign again

Facebook once again has been the target of a political influence campaign, months ahead of the November midterm elections. The social network said Tuesday it removed 32 pages and accounts from Facebook and Instagram for “coordinated inauthentic behavior,” which echoed Russian efforts leading up... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-08-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #months ahead


PRH Canada Combines Marketing and Publicity

Penguin Random House Canada has announced a new combined marketing and publicity team under the leadership of Beth Lockley, v-p, marketing and communications. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-07-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publicity team


Indies look to subscription to anchor business in unpredictable market

A number of smaller publishers, many with dedicated followings and a strong sense of community, are asking readers to buy into pledge and subscription schemes that will bring them longer-term benefits. Continue reading at The Bookseller

[ The Bookseller | 2018-07-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #smaller publishers #strong sense


Craft market realigns following record, colouring-fuelled years

The extraordinary sales achieved by adult colouring titles ballooned the crafts sector, which appears to be somewhat realigning to its pre-2015 levels—but there remain surprise hits in the sector. Continue reading at The Bookseller

[ The Bookseller | 2018-07-31 00:00:00 UTC ]
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