Marketers are still into Facebook Live

Publishers may have been left questioning the viability of Facebook Live in recent months, but it’s a completely different story on the marketing side of the spectrum. The post Marketers are still into Facebook Live appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-03-01 00:00:00 UTC ]
News tagged with: #post marketers #facebook live #recent months #marketing side

Other Publishing stories related to: 'Marketers are still into Facebook Live'

Puffin, Pan Mac and PRH win Marketing Society prizes

Campaigns promoting humorous safety tips for children, a book by astronaut Chris Hadfield and a guide to getting the style and attitude of Parisian women won big at the Book Marketing Society’s Best Campaign meeting for the Christmas season. The meeting was held at Simon & Schuster’s... Continue reading at The Bookseller

[ The Bookseller | 2015-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pan mac #christmas season #simon schuster

Facebook's Most-Shared Publisher to Start Paying Its Quiz Makers

Even if you've never heard of PlayBuzz, you've probably come across its end product. Its platform is behind such Facebook quizzes as "Which Disney Mom Are You?" and lists like "18 Photos That Prove That Online Dating Is Terrifying." The company, thanks to the virality of such content, has become... Continue reading at Advertising Age

[ Advertising Age | 2015-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook -- #editorial staff

WSJ vs. Bloomberg: A tale of two marketing campaigns

It's a tough time to be an old-school business publisher, with upstarts like Quartz and even Yahoo Finance muscling in. To combat this, WSJ has launched a new consumer-focused ad campaign featuring will.i.am and Tory Burch that shows how these busy people make time to read the Journal. This,... Continue reading at Digiday

[ Digiday | 2015-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post wsj #marketing campaigns #tough time

Export markets 'mixed' for children's

Children’s publishers and agents have said that the maturation of many book markets globally, in addition to the economic downturn, has meant that the number of deals made with international publishers is slowing. Continue reading at The Bookseller

[ The Bookseller | 2015-02-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #international publishers #export markets #economic downturn

Not just quizzes: News is gaining on Facebook, too

A look at the top shared stories on Facebook can be a depressing exercise, unless you're a big fan of quizzes and listicles. But it's not all bad for traditional publishers. As Facebook has tweaked its algorithm and publishers get more savvy about social, news outlets are also showing... Continue reading at Digiday

[ Digiday | 2015-02-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news outlets #traditional publishers #big fan

Livingly Media Sells to European Publishing Group for $25 Million

Price could escalate to $50 million over the next four years. The post Livingly Media Sells to European Publishing Group for $25 Million appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-02-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #$25 million #$50 million

Facebook’s Audience Network puts native ads everywhere (and publishers are on-board)

Just ask Bilbo Baggins — there’s something very appealing about having one ring to rule them all. So it goes with the Facebook Audience Network, which was launched in 2014 to help digital marketers place ads across all mobile apps — not just Facebook’s — using a single platform while making it... Continue reading at Digiday

[ Digiday | 2015-02-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post facebook #single platform

TV's Ad Market Remains Muted in Time Warner Results

The tepid ad market is continuing to give cable networks fits as they work to sell the commercial time they didn't book in the upfront, when advertisers shop for the upcoming TV season. Sales executives have been looking for strong growth in the so-called scatter market after a sluggish upfront... Continue reading at Advertising Age

[ Advertising Age | 2015-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #strong growth #conference call #flat market #ad sales #modest improvement

How Bleacher Report is Facebook-proofing its traffic

While other publishers are trying to maximize their Facebook referrals, the site for sports fans goes for a diversified approach. The post How Bleacher Report is Facebook-proofing its traffic appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2015-02-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #traffic appeared #bleacher report #facebook referrals #sports fans

AP Expands Live Video Offering as 'Slow Television' Grows Online

The Associated Press (AP) is expanding its live video offering as digital publishers from across the media spectrum look to show more live video online.   Multiple live streams will now be available on AP's digital Video Hub platform, which ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #press ap #digital publishers

Here Is the Captivating Ad Format Facebook Hopes Wows Its Users

What if there were an ad that you just couldn't draw your eyes from? It's oddly captivating, almost hypnotic, and it would halt your thumb from scrolling farther down your Facebook feed.  There's one such creative format that is only now catching on as the digital world's equivalent of the... Continue reading at AdWeek

[ AdWeek | 2015-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #phone interview

Facebook Opens Its Ad Awards to Instagram Campaigns

Facebook is allowing a new ad type in its yearly awards: Instagram campaigns. The Facebook Awards started taking submissions last week, and for the first time, Instagram ads are up for consideration, the social network said. This is the fourth year Facebook is hosting the ad awards, and Adweek... Continue reading at AdWeek

[ AdWeek | 2015-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media strategy #emerging markets #latin america #middle east

Car Brands Are Starting to Get the Marketing Data They've Always Wanted

The car industry isn't slowing down when it comes to employing more data for everything from vehicle malfunctions to marketing. In fact, in terms of digital advertising, the category looks like it's putting the pedal to the metal, as tech vendors, publishers and other players increasingly roll... Continue reading at AdWeek

[ AdWeek | 2015-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #specific product #short order #general motors #real time

The ebook is dead. Long live the ebook

Reports that physical books are gaining ground at the expense of digital are just plain wrongHas the ebook had its day? If you’ve skimmed a newspaper over the past month you could be forgiven for thinking just that. “The physical book market is making a comeback after years of decline,”... Continue reading at The Guardian

[ The Guardian | 2015-02-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #past month #christmas trading #teenage son #james daunt

Irish market surprises with strong 2014

Publishers and booksellers in Ireland have breathed a sigh of relief as the market experienced an unprecedented rebound in 2014, surpassing expectations. Figures from Nielsen BookScan reveal that 9.6 million physical books were sold through the tills in Ireland, equating to €106.4m (£79.4m) in... Continue reading at The Bookseller

[ The Bookseller | 2015-01-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #2% increase #6% decline #sales plunge

Facebook's Mobile Revenue Climbs to $2.5 Billion as Ad Prices Soar

Facebook continues to do what few digital publishers can pull off: Over each of the last five quarters, the social network has been able to boost revenue even as it sells fewer ads.The ability to raise prices has rocketed Facebook's overall revenue to $3.85 billion in the most recent quarter. In... Continue reading at Advertising Age

[ Advertising Age | 2015-01-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers #raise prices #recent quarter #year earlier #make money

Snapchat Does What Facebook Couldn’t: Get Publishers To Trust it with Their Content

Snapchat has introduced a new feature which allows its users to view articles, images, and videos from a variety of publishers inside the company’s messaging application. It’s called Discover, and it’s a major depar ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-01-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #messaging application

Italian Ebook Market Estimated to Grow 30-40% in 2015

Marcello Vena of AllBrain's recent survey of the Italian book market estimates Italian ebook sales nearing €60m, and growing 30-40% in 2015. The post Italian Ebook Market Estimated to Grow 30-40% in 2015 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-01-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marcello vena #recent survey

Audio: A Rights Market Heats Up

The rights marketplace has certainly seen 2015 begin with a bang and nowhere more so than through the glut of audiobook licensing deals being completed. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rights marketplace

Turkish Book Rights Market Buffeted by Currency Fluctuations

Amy Marie Spangler of the AnatoliaLit Agency surveys the Turkish book market and the challenges it faces due to currency and political fluctuations. The post Turkish Book Rights Market Buffeted by Currency Fluctuations appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #currency fluctuations