Mark Pincus tries again to save Zynga, stepping in as CEO

Zynga founder Mark Pincus is rejoining the gaming company as CEO effective immediately, replacing Don Mattrick, who led Zynga for less than two years.The executive shuffle comes after the company struggled in recent years to maintain its early growth rate. It hired Mattrick in 2013 to help restore Zynga’s business and expand its user base.Zynga, founded in 2007, found success in its early years with games like “FarmVille” and “Zynga Poker.” It won early success publishing its games through Facebook but has since shifted focus to mobile versions. The company makes its money primarily through advertising and through users’ purchases of virtual goods.To read this article in full or to leave a comment, please click here Continue reading at 'PC World'

[ PC World | 2015-04-09 00:00:00 UTC ]
News tagged with: #company struggled #user base #found success

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Mission Rocío: From Quito to Paris and Guadalajara, Saving the Earth One Poem at a Time, by Alice-Catherine Carls

Cultural Cross Sections Alice-Catherine Carls Pachamama / Pichincha / Photo by Scipio Rocío Durán-Barba / Photo by Stephen Carls Rocío Durán-Barba is one of the most important voices of Latin American literature today. The author of more than fifty... Continue reading at World Literature Today

[ World Literature Today | 2020-02-13 15:00:14 UTC ]
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How Libraries Saved Cheryl Strayed

As a girl, the author of “Wild” and “Tiny Beautiful Things” spent hours studying Scholastic book club catalogs. But “my family was too poor to pay for the books,” she says. Continue reading at The New York Times

[ The New York Times | 2020-02-13 10:00:03 UTC ]
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5 Steps for Publishers to Integrate Voice into the UX

Voice user interface (VUI) is becoming a pressing navigation need as more consumers and offices are employing technologies such as Google Assistant, Alexa and others. As VoiceBrew points out, several publishers like the Financial Times, the New York Times, and the Business Insider’s “Ten Tech... Continue reading at Folio Magazine

[ Folio Magazine | 2020-02-11 18:18:29 UTC ]
More news stories like this | News stories tagged with: #original language #virtual assistant #paying attention #audio formats #ai revolution #kindle


‘An Editor Can Save You From Yourself’: Remembering Alice Mayhew

Authors describe what it was like to work with the legendary Simon & Schuster editor, who died on Feb. 4. Continue reading at The New York Times

[ The New York Times | 2020-02-05 18:01:44 UTC ]
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Pride Media’s New CEO Pledges to ‘Right the Ship’

[caption id="attachment_154421" align="alignright" width="275"] Diane Anderson-Minshall[/caption] Diane Anderson-Minshall has spent nearly her entire career in the LGBTQ media space as a writer, editor and content strategist. Recently, her commitment was rewarded when she was promoted to to... Continue reading at Folio Magazine

[ Folio Magazine | 2020-02-04 18:56:22 UTC ]
More news stories like this | News stories tagged with: #loyal readership #ad dollars #million dollars #affiliate marketing #great opportunity #branded content #diet coke


Glenda Bailey Steps Down at Harper’s Bazaar | People on the Move

[caption id="attachment_176301" align="alignright" width="150"] Glenda Bailey[/caption] Glenda Bailey is stepping down as editor-in-chief of Harper’s Bazaar, ending a 19-year run, Hearst president and CEO Steven Swartz and Hearst Magazines president Troy Young announced Wednesday. She will... Continue reading at Folio Magazine

[ Folio Magazine | 2020-01-16 18:27:21 UTC ]
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Galway's Kennys Bookshop marks 80 years of trade

The independent family-run Kennys Bookshop & Art Gallery in Galway, Ireland, is celebrating 80 years in business this year after attributing its success to "innovation and experience". Continue reading at The Bookseller

[ The Bookseller | 2020-01-06 04:40:44 UTC ]
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Foresight 2020: St. Louis CEOs give clarity to a year of big unknowns

This is a big year. Not just in the symmetry of the number – 2020, the futuristic subject period for so many science fiction writers – but in what we already know will happen. A presidential election, prefaced by a likely Senate impeachment trial, will add new layers to an already murky... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-01-03 11:00:00 UTC ]
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B&N, Fired CEO Ready to Talk Settlement in Defamation Case

In a December 18 letter, lawyers for Barnes & Noble informed the court that the parties “are now prepared to proceed with a settlement conference,” which is scheduled for January 27 before magistrate judge Gabriel Gorenstein. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-01-01 05:00:00 UTC ]
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13 books that CEOs think you should read in 2020

As you make your reading list for the next decade, consider titles that span everything from healthy school lunches to Trump’s immigration record. As another year comes to an end—and this time, the decade too—perhaps you’ve realized you haven’t quite made it through your reading list. If you’re... Continue reading at Fast Company

[ Fast Company | 2019-12-24 08:00:27 UTC ]
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Book of Lists: Retirement plan payout boosted Mount Sinai CEO's pay above $12 million in 2017

In the Dec. 23 print edition of the Book of Lists, you’ll find hundreds of CEOs, presidents and other top executives listed alongside the organizations they run. Even more business leaders are... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2019-12-23 17:08:10 UTC ]
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J.K. Rowling started 2019 with wizard poop. She’s ending the year by stepping in it

The Harry Potter creator’s year is now bookended by Twitter controversies, but this latest one is much worse. The constant hum of Twitter outrage makes it all sound the same at a distance. Everyone is mad online again? What else is new?Read Full Story Continue reading at Fast Company

[ Fast Company | 2019-12-19 12:15:49 UTC ]
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You Won’t Find Mark Morris at the Multiplex

“I’m not that interested in movies,” says the dancer and choreographer, whose new memoir is “Out Loud.” “I like poetry.” Continue reading at The New York Times

[ The New York Times | 2019-12-19 10:00:04 UTC ]
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Galley Beggar Press 'saved' after crowdfunder raises £42k

Galley Beggar Press has raised more than £42,000 in under 24 hours, "saving" the independent publisher and filling the financial “black hole” created from The Book People going into administration earlier in the week. Continue reading at The Bookseller

[ The Bookseller | 2019-12-19 04:52:46 UTC ]
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Richardson promoted at HQ as Thomas and Smith step up

HarperCollins has made a string of promotions in its HQ and Mills & Boon publicity team with Lucy Richardson becoming head of publicity, while Joe Thomas and Isabel Smith also step up. Continue reading at The Bookseller

[ The Bookseller | 2019-12-18 21:48:45 UTC ]
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Vroman's Names Cowlishaw CEO

Julia Cowlishaw has been named the new CEO of Vroman's Bookstore in Pasadena, Calif., and Book Soup in West Hollywood, Calif., She begins on January 6. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-12-17 05:00:00 UTC ]
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Audible Appoints New CEO

Audible founder Don Katz will turn over the position of CEO to former IDG and Dun & Bradstreet executive Bob Carrigan on January 2. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-12-17 05:00:00 UTC ]
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Author campaigns to save Yorkshire's Red House

A campaign is under way to save historic literary site the Red House, in West Yorkshire, which has links to Charlotte Brontë. Continue reading at The Bookseller

[ The Bookseller | 2019-12-15 16:14:43 UTC ]
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Why the Rise of Paywalls Will Save Journalism

Journalism is arguably in one of the most fragile states since Gutenberg’s advent of the printing press almost 600 years Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-12-13 17:13:57 UTC ]
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