Influential venture investor Marc Andreessen isn't blinking an eye over Snapchat turning down a $3 billion buyout offer from Facebook. And don't count him among those who are worried that we are in another tech investment bubble. Those are a couple of the points made in an interview published Friday in the Wall Street Journal's new WSJ:D section that popped up after the crew at All Things Digital went rogue and started Re/code. Ben Horowitz, the other half of the nameplate at Andreessen Horowitz,… Continue reading at 'Silicon Valley Business Journal'
[ Silicon Valley Business Journal | 2014-01-04 00:00:00 UTC ]
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As Snapchat’s ad platform evolves, the top publishers that helped pioneer advertising there could lose some autonomy to strike their own deals. The messaging and media app wants to stop looking at Discover, where publishers like BuzzFeed, Vox, Cosmo, IGN, MTV and others post daily editions, as... Continue reading at Digiday
[ Digiday | 2016-02-29 00:00:00 UTC ]
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U.K. self-publishing platform Reedsy launched the Reedsy Book Editor, an online editing and typesetting tool, and the site reports growing membership and new partnerships with Ingram and Kobo. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-26 00:00:00 UTC ]
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After independent bookstores saw a year of strong openings in 2014, the trend continued last year, with the ABA reporting that 60 new indies opened in 2015. In 2014, ABA members opened 59 stores. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-18 00:00:00 UTC ]
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Snapchat is getting closer to forking over the data that advertisers want, and the stats will be coming in the form of mobile app-install ads. Today, a short video ad promoting SGN's mobile game Cookie Jam is running within iHeartRadio's Discover channel—the app's hub of daily content from... Continue reading at AdWeek
[ AdWeek | 2016-02-04 00:00:00 UTC ]
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Facebook knows everything about you, from who your friends and family are to what you like and where you’ve been. It even knows the posts you draft but never publish. Combine all that information with the power of the like button, which signals to Facebook that a post should be shared more... Continue reading at PC World
[ PC World | 2016-02-02 00:00:00 UTC ]
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Brands are going long on Snapchat—at least with video. After beginning to test the first "swipe to view" video ad with Activision's Call of Duty in November, a series of brands are now experimenting with ads that promote clips longer than 10 seconds. On Wednesday, three entertainment... Continue reading at AdWeek
[ AdWeek | 2016-01-29 00:00:00 UTC ]
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In an alternate universe, Snapchat would have become a part of Facebook when the social network reportedly tried to buy the mobile app for $3 billion in 2013. Instead Snapchat has set its sights on recreating Facebook's success, and its employees have been discussing with people outside the... Continue reading at Advertising Age
[ Advertising Age | 2016-01-13 00:00:00 UTC ]
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The truth about book prizes, why Amazon is like an old-fashioned library and how much famous writers really earned from their journalism …Periodically, signs go up saying that Grub Street is closed to through traffic. Observers speculate that the street is being redeveloped as gentrification... Continue reading at The Guardian
[ The Guardian | 2016-01-09 00:00:00 UTC ]
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Literary agent Guillermo Schavelzon and other publishing professionals expressed optimism for the growing Latin American book market at the Guadalajara Book Fair. The post Agents, Pros See Expanding Opportunities in Latin America appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-12-21 00:00:00 UTC ]
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When Snapchat's CEO Evan Spiegel took the main stage at this year's Cannes Lions International Festival of Creativity, the crème de la crème of advertising conferences, his company's prominent place in the marketing world seemed solidified. But that was only one of the big moments in 2015 that... Continue reading at AdWeek
[ AdWeek | 2015-12-15 00:00:00 UTC ]
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Snapchat’s enabling its publishing partners to promote their channels on Facebook and Twitter with links directly to their content, the company said today. The media partners, which include Hearst, IGN, Vox, BuzzFeed, CNN and Vi ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-12-01 00:00:00 UTC ]
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On Snapchat's Discover feature, users get quick app access to a wide variety of mobile video channels from the likes of CNN, Vice, Buzzfeed and a dozen other media brands. Starting Friday, U.S. users get an option just for the holidays.Online publishing and retail start-up Brit + Co will deliver... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-11-27 00:00:00 UTC ]
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Gardners’ turnover and profit was down last year in a ‘competitive and challenging” market, but international sales at the company performed strongly. Continue reading at The Bookseller
[ The Bookseller | 2015-11-24 00:00:00 UTC ]
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Produced in the form of Japanese comics, the guides appeal to students and teachers looking for a novel approach to learning science, technology and math. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-24 00:00:00 UTC ]
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Snapchat is adding another publisher to its Discover feature with Vox.com set to come aboard Nov. 23. It’s not the first news publisher to get a channel on the messaging app, but like BuzzFeed and Mashable, it’s arguably more mill ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-11-23 00:00:00 UTC ]
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"360-degree marketing" has been an industry buzzword for years, but what about 360-degree advertising?Facebook is starting to test 360-degree video ads with a handful of brands including AT&T, Samsung and Nestle, all of which can be seen below. Facebook officially introduced the virtual... Continue reading at Advertising Age
[ Advertising Age | 2015-11-12 00:00:00 UTC ]
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Days after Facebook announced that its users watched videos 8 billion times a day, Snapchat told the Financial Times on Sunday that its smaller set of users opened videos 6 billion times a day. See the most-read stories this hour >> The statistics reveal fast growth: Since the spring,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-11-10 00:00:00 UTC ]
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Concerns are growing that the Russian government plans to significantly tighten controls over books supplied by major libraries, with moves to eliminate the presence of books highlighting nationalism amongst non-Russians within the country and those backing Ukraine and western policies. Continue reading at The Bookseller
[ The Bookseller | 2015-11-10 00:00:00 UTC ]
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Magician series among children’s books boosting revenue at publishing house, with pre-tax profits at £1.9m Harry Potter publisher Bloomsbury has reported a jump in half-year sales after a strong performance from educational and children’s books. Sales were up 11.6% to £52.7m in the six months to... Continue reading at The Guardian
[ The Guardian | 2015-10-27 00:00:00 UTC ]
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