Making Content Marketing Work For You

POP's Joe McCambley on what publishers large and small are missing. The post Making Content Marketing Work For You appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2016-10-26 00:00:00 UTC ]
News tagged with: #publishers large

Other Publishing stories related to: 'Making Content Marketing Work For You'

In Kazuo Ishiguro’s ‘Klara and the Sun,’ a robot tries to make sense of humanity

Ishiguro’s first novel since winning the Nobel Prize in 2017 is a delicate, haunting story, steeped in sorrow and hope. Continue reading at The Washington Post

[ The Washington Post | 2021-03-02 16:46:21 UTC ]
More news stories like this | News stories tagged with: #kazuo ishiguro #make sense #nobel prize #first novel

Online retailer Bookshop.org makes 'remarkable' £1m for indies in first four months

Retail website Bookshop.org has made more than £1m in profit for indie bookshops, hitting the milestone just four months after its UK launch. Continue reading at The Bookseller

[ The Bookseller | 2021-02-28 21:26:00 UTC ]
More news stories like this | News stories tagged with: #indie bookshops

Joe Biden won the presidency by making the most of his lucky breaks

‘Lucky: How Joe Biden Barely Won the Presidency’ by Jonathan Allen and Amie Parnes is an inside account of the 2020 campaign. Continue reading at The Washington Post

[ The Washington Post | 2021-02-28 13:00:37 UTC ]
More news stories like this | News stories tagged with: #lucky breaks #inside account

International markets showed mixed response to pandemic in 2020

While the pandemic sent shockwaves across the world’s publishing industry in 2020, some international markets reported strong performances with the US posting record-breaking sales while Australia also saw a major boost. Continue reading at The Bookseller

[ The Bookseller | 2021-02-25 01:03:16 UTC ]
More news stories like this | News stories tagged with: #major boost #publishing industry

Sourcebooks Forms E-Commerce and Online Marketing Department

The expanded department’s objective, Sourcebooks said, is to drive online sales for all of the publisher’s retail partners. The unit will be overseen by Mike Zuccato. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-23 05:00:00 UTC ]
More news stories like this | News stories tagged with: #retail partners

DoubleVerify: Inflammatory and Misleading Content Spiked 83% Year Over Year Last November

Brands unwittingly spent a minimum of $235 million in advertising on sites linked to disinformation in 2019, according to Global Disinformation Index estimates, and digital media analytics, data and measurement platform DoubleVerify released a new report that examined three of the most important... Continue reading at AdWeek

[ AdWeek | 2021-02-23 00:05:16 UTC ]
More news stories like this | News stories tagged with: #presidential election #digital media

Google will pay News Corp outlets for using their content

Google has signed a three-year agreement to carry content from News Corp publications. In the US, UK and Australia, Google’s News Showcase will now feature stories from The Wall Street Journal, MarketWatch and other outlets. The financial terms of th... Continue reading at Engadget

[ Engadget | 2021-02-17 18:42:24 UTC ]
More news stories like this | News stories tagged with: #three-year agreement #financial terms #news corp

Oxford publishing groups launch post-lockdown working survey

Three Oxford-based groups of publishing workers are launching a survey to explore the experience of working from home and how work patterns might change after lockdown.  Continue reading at The Bookseller

[ The Bookseller | 2021-02-16 17:30:43 UTC ]
More news stories like this | News stories tagged with: #publishing workers

Unseen work by Proust announced as ‘thunderclap’ by French publisher

The Seventy-Five Pages, out next month, contains germinal versions of episodes developed in In Search of Lost Time and opens ‘the primitive Proustian crypt’For everyone who decided to bite the madeleine and read all 3,000-odd pages of Marcel Proust’s In Search of Lost Time during lockdown,... Continue reading at The Guardian

[ The Guardian | 2021-02-16 15:21:36 UTC ]
More news stories like this | News stories tagged with: #marcel proust #episodes developed #lost time #first novel #french publisher

Clare Weze | 'It’s only latterly I’ve been making the characters whatever [I want them to be]'

"I like the hybridity of literature and science. They belong together, and they certainly belong together in my head,” says Clare Weze, a trained scientist whose début novel, The Lightning Catcher, combines her love for science with her skills as a fiction writer. Continue reading at The Bookseller

[ The Bookseller | 2021-02-11 17:35:36 UTC ]
More news stories like this | News stories tagged with: #début #lightning catcher #fiction writer

Roffey and Tramp Press duo make Rathbones Folio Prize shortlist

The shortlist for this year's £30,000 Rathbones Folio Prize has been revealed, featuring Costa winner Monique Roffey, poet Caleb Femi and a double selection for Irish indie Tramp Press. Continue reading at The Bookseller

[ The Bookseller | 2021-02-10 01:24:56 UTC ]
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Online retailer Bookshop.org makes shared pool payments monthly

Bookshop.org is to introduce more regular shared pool payments for booksellers, in addition to paid advertising which will see bookshops sharing 50% of revenues. Continue reading at The Bookseller

[ The Bookseller | 2021-02-09 07:40:24 UTC ]
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Spotlight on: Dare to Make History: Equity on the Ice

Two athletes tell their inspiring story of standing up for gender equity. (Sponsored.) Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-08 05:00:00 UTC ]
More news stories like this | News stories tagged with: #gender equity #make history #inspiring story

US magazine Poetry faces outcry for publishing work by sex offender

New issue, dedicated to work by current and former prisoners, provokes uproar after it emerges one poet has served time for child pornography offencesThe US’s prestigious Poetry magazine has doubled down on its decision to publish a poem by a convicted sex offender as part of a special edition... Continue reading at The Guardian

[ The Guardian | 2021-02-03 16:08:52 UTC ]
More news stories like this | News stories tagged with: #poetry foundation #incarcerated people #english literature

Hodder to publish the story behind the making of the Oxford vaccine

Hodder & Stoughton is publishing the inside story of the Oxford coronavirus vaccine written by two of the leading scientists who developed it, Professor Sarah Gilbert and Dr Catherine Green. Continue reading at The Bookseller

[ The Bookseller | 2021-02-03 06:00:52 UTC ]
More news stories like this | News stories tagged with: #hodder

‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores

CAMP had to shift from brick-and-mortar to a strategy that more directly resembles a digital publisher with a penchant for e-commerce. The post ‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-03 05:01:00 UTC ]
More news stories like this | News stories tagged with: #stores appeared #online content #directly resembles #digital publisher

‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores

CAMP had to shift from brick-and-mortar to a strategy that more directly resembles a digital publisher with a penchant for e-commerce. The post ‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-03 05:01:00 UTC ]
More news stories like this | News stories tagged with: #stores appeared #online content #directly resembles #digital publisher

Macmillan Restructures Central Digital Marketing Team

Macmillan Publishers has made a series of personnel changes to its central digital marketing team in order to restructure the team’s core functions of marketing, metadata, data analysis, and web development. Cristina Gilbert has been promoted to senior v-p of publishing and marketing strategy. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-02 05:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing strategy #macmillan publishers #data analysis #web development #macmillan

David Duchovny wants to be taken seriously as a novelist. His new book makes a good case.

“Truly Like Lightning” is an irreverent and ambitious tale that shows off the “X-Files” actor’s literary chops. Continue reading at The Washington Post

[ The Washington Post | 2021-02-01 13:00:00 UTC ]
More news stories like this | News stories tagged with: #david duchovny #book makes