Making Content Marketing Work For You

POP's Joe McCambley on what publishers large and small are missing. The post Making Content Marketing Work For You appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2016-10-26 00:00:00 UTC ]
News tagged with: #publishers large

Other Publishing stories related to: 'Making Content Marketing Work For You'

David Duchovny wants to be taken seriously as a novelist. His new book makes a good case.

“Truly Like Lightning” is an irreverent and ambitious tale that shows off the “X-Files” actor’s literary chops. Continue reading at The Washington Post

[ The Washington Post | 2021-02-01 13:00:00 UTC ]
More news stories like this | News stories tagged with: #david duchovny #book makes

Lammy and Lewis make Parliamentary Book Awards shortlist

Books by David Lammy, Helen Lewis and The Secret Barrister have made the 2020 Parliamentary Book Awards shortlist. Continue reading at The Bookseller

[ The Bookseller | 2021-01-30 14:08:04 UTC ]
More news stories like this | News stories tagged with: #david lammy #secret barrister

Bloomsbury predicts annual profit 'well ahead' of market expectation

In a trading update, Bloomsbury has said it expects its annual revenue and profit to be "well ahead" of market expectations for the financial year ending 28th February 2021, although down on 2020's figures. Continue reading at The Bookseller

[ The Bookseller | 2021-01-29 02:27:52 UTC ]
More news stories like this | News stories tagged with: #market expectation #trading update #annual revenue #bloomsbury

Germany’s Bookwire and Denmark’s Saga Egmont: Spanish-Language Content

Distributor Bookwire and digital publisher Saga Egmont partner to make thousands of Spanish-language ebooks and audiobooks available. The post Germany’s Bookwire and Denmark’s Saga Egmont: Spanish-Language Content appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-01-28 18:48:43 UTC ]
More news stories like this | News stories tagged with: #post germany #saga egmont #spanish-language content #ebooks #egmont #digital publisher

McCann, Safran Foer and Freeman make Wingate shortlist

Colum McCann, Jonathan Safran Foer and Hadley Freeman are among seven writers shortlisted for the Wingate Literary Prize Continue reading at The Bookseller

[ The Bookseller | 2021-01-28 04:06:51 UTC ]
More news stories like this | News stories tagged with: #colum mccann #safran foer #hadley freeman #writers shortlisted

EA founded a new studio to work on the long-awaited 'Skate 4'

EA has formed a new studio to develop the next Skate game. On Wednesday, the publisher announced the existence of Full Circle, which, like previous Skate developer Black Box, will be based out of Vancouver, Canada. EA has tapped Daniel McCulloch, who... Continue reading at Engadget

[ Engadget | 2021-01-27 17:56:08 UTC ]
More news stories like this | News stories tagged with: #full circle #publisher announced

New Nonprofit to Advocate for Digital Content in Libraries

Among the group's priorities will be to advocate for “less restrictive" e-book licenses and new digital licenses that would allow libraries to "own" digital works with the same associated rights as print materials. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-01-27 05:00:00 UTC ]
More news stories like this | News stories tagged with: #e-book licenses #print materials #libraries #e-book #digital content

Watch: How Kroger leverages “always on” analytics for real-time marketing decisions

Watch the broadcast replay here and join the conversation on Facebook, Periscope, LinkedIn and Twitter. Even the largest supermarket chain in the U.S. has to adjust to business disruptions and think fast on its feet—particularly in the aftermath of a global pandemic. To improve its marketing... Continue reading at Advertising Age

[ Advertising Age | 2021-01-26 19:00:00 UTC ]
More news stories like this | News stories tagged with: #analytics helps #watch live #kroger leverages #business disruptions #global pandemic #real time #kroger partnered #analytic partners #implement ap #kroger vp #general manager #test-and-learn culture #connected device #associate publisher

The magic question: can a Harry Potter TV show work?

News of a Harry Potter show in early development at HBO Max begs the question: what can justify another extension to an already stretched universe?When I saw the news, reported by the Hollywood Reporter, that HBO Max was in talks to develop live-action Harry Potter television series, all details... Continue reading at The Guardian

[ The Guardian | 2021-01-25 21:19:03 UTC ]
More news stories like this | News stories tagged with: #sixth installment #transphobic views #jk rowling #harry potter

Review: A family travel memoir makes a timely pitch for personal risk

Charles Wheelan's "We Came, We Saw, We Left" charts the Wheelan family's frantic global "gap year" — infections, iffy street food, tantrums and all. Continue reading at Los Angeles Times

[ Los Angeles Times | 2021-01-22 18:26:12 UTC ]
More news stories like this | News stories tagged with: #memoir

Working to end slavery, Lincoln found power — and limits — in the Constitution

His aggressive moves were paired with deference to states’ rights, James Oakes writes. Continue reading at The Washington Post

[ The Washington Post | 2021-01-22 13:00:00 UTC ]
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BookScan estimates 2020 full-year print market up 5.5%

Nielsen BookScan has estimated the full-year print market for 2020 at 202 million books sold for £1.76bn, a 5.2% rise in volume and a 5.5% increase in value compared to 2019. Continue reading at The Bookseller

[ The Bookseller | 2021-01-22 10:32:48 UTC ]
More news stories like this | News stories tagged with: #2% rise #5% increase #books sold #nielsen bookscan

How Libraries Can Help Us Make a More Perfect Union

Throughout our history, we've see that when we come together in civil, honest conversations based on facts and science, history and truth, we find commonality. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-01-22 05:00:00 UTC ]
More news stories like this | News stories tagged with: #libraries

Ross reigns for sixth successive year as Paker, Parsons and Abbott make gains

The chart of the top children’s illustrators of 2020 has a familiar feel at the top, however some new faces made inroads further down the ranking. Continue reading at The Bookseller

[ The Bookseller | 2021-01-22 00:39:32 UTC ]
More news stories like this | News stories tagged with: #top children

Watch live Jan. 26 at 2:30 p.m. EST: How Kroger leverages “always on” analytics for real-time marketing decisions

Watch the live broadcast here on Jan. 26 at 2:30 p.m. Eastern—and join the conversation on Facebook, Periscope, LinkedIn and Twitter. To RSVP, click here. Even the largest supermarket chain in the U.S. has to adjust to business disruptions and think fast on its feet—particularly in the... Continue reading at Advertising Age

[ Advertising Age | 2021-01-21 19:30:00 UTC ]
More news stories like this | News stories tagged with: #analytics helps #watch live #kroger leverages #live broadcast #business disruptions #global pandemic #real time #kroger partnered #analytic partners #implement ap #kroger vp #general manager #test-and-learn culture #connected device #associate publisher

ACE makes £152,000 grant for library e-books and audio

Arts Council England (ACE) is awarding £152,000 to help public libraries buy e-books and digital audio products after demand soared during the pandemic. Continue reading at The Bookseller

[ The Bookseller | 2021-01-21 11:35:36 UTC ]
More news stories like this | News stories tagged with: #library e-books #public libraries

Record nine debuts make the Dylan Thomas Prize longlist

A record nine debut writers have made the longlist for the £20,000 Swansea University Dylan Thomas Prize, including Raven Leilani, Naoise Dolan and Gabriel Krauze. Continue reading at The Bookseller

[ The Bookseller | 2021-01-20 15:36:22 UTC ]
More news stories like this | News stories tagged with: #debut writers #naoise dolan

15 Uplifting Book Club Books To Make You Smile

If you're looking for uplifting book club books for 2020, we've got you covered! We compiled a list of 15 feel-good books that are sure to be heartwarming. Continue reading at Book Riot

[ Book Riot | 2021-01-20 11:34:00 UTC ]
More news stories like this | News stories tagged with: #book club

Mudlark swoops for Burton's 'classic in the making'

HarperCollins imprint Mudlark has swooped for “classic in the making” Notes from a Summer Cottage by award-winning Swedish poet and essayist Nina Burton. Continue reading at The Bookseller

[ The Bookseller | 2021-01-13 20:57:26 UTC ]
More news stories like this | News stories tagged with: #harpercollins