Making Content Marketing Work For You

POP's Joe McCambley on what publishers large and small are missing. The post Making Content Marketing Work For You appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2016-10-26 00:00:00 UTC ]
News tagged with: #publishers large

Other Publishing stories related to: 'Making Content Marketing Work For You'


Open Road Integrated Media’s Data and Tech Marketing System Can Double Sales

Publishing partners pay no out-of-pocket fees for the company’s “white-glove” service. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-30 05:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing partners


Pacey keeps Open University up to speed as list adapts to post-Covid market

The pandemic has put the kibosh on innumerable events this year, one of which was a big 50th anniversary bash for the Open University Press (OpenUP). Half a century is a good innings for any publisher, but it was to be a particularly celebratory occasion for OpenUP and its boss, head of... Continue reading at The Bookseller

[ The Bookseller | 2020-11-27 22:33:33 UTC ]
More news stories like this | News stories tagged with: #open university #post-covid market #palgrave macmillan #macmillan


Inkandescent makes its mark with crowdsourced anthology

An Unbound link-up for a new anthology of writers from the margins could put indie Inkandescent on the map Continue reading at The Bookseller

[ The Bookseller | 2020-11-27 17:33:34 UTC ]
More news stories like this | News stories tagged with: #anthology


Audio Book Recommendation: Make Me Rain by Nikki Giovanni, Read by the Author

Every Monday through Friday, AudioFile’s editors recommend the best in audiobook listening. We keep our daily episodes short and sweet, with audiobook clips to give you a sample of our featured listens. Nikki Giovanni’s slightly raspy, slightly sibilant voice draws listeners into Make Me Rain,... Continue reading at Literrary Hub

[ Literrary Hub | 2020-11-27 11:56:49 UTC ]
More news stories like this | News stories tagged with: #nikki giovanni #editors recommend #audiobook listening #audiobook clips #featured listens #literary hub #audio book #audiobook


Influx signs Miren's 'gripping' sex work novel The Service

Influx Press has signed The Service, a novel about sex work from Frankie Miren, billed as an “engaging and clear-eyed tackling of a controversial subject, wrapped up in a gripping narrative”. Continue reading at The Bookseller

[ The Bookseller | 2020-11-27 03:10:18 UTC ]
More news stories like this | News stories tagged with: #sex work #influx press


Which books make the best gifts? Authors weigh in.

Rumaan Alam, Janet Evanovich and Glennon Doyle, among other writers, are here to help with your holiday shopping. Continue reading at The Washington Post

[ The Washington Post | 2020-11-25 13:00:00 UTC ]
More news stories like this | News stories tagged with: #books make #authors weigh #rumaan alam #janet evanovich #glennon doyle #holiday shopping


Barnes, Clarke and host of debuts make Costa shortlists

Susanna Clarke, Julian Barnes and Meg Rossoff are joined by 10 debut authors in the shortlists for this year's Costa Book Awards. Continue reading at The Bookseller

[ The Bookseller | 2020-11-24 05:20:33 UTC ]
More news stories like this | News stories tagged with: #susanna clarke #julian barnes #costa book


Does Twitter pitching work?

As this week’s FutureBook20 conference has shown, this is a year where change is at the top of the agenda for the publishing industry. And when it comes to changing the sort of books that get published and the sort of authors whose voices are heard, broadening the acquisition process is crucial. Continue reading at The Bookseller

[ The Bookseller | 2020-11-20 22:39:15 UTC ]
More news stories like this | News stories tagged with: #publishing industry #acquisition process


Cornerstone wins five-way auction for Nike marketer's guide to creativity

Cornerstone has triumphed in a five-way auction to publish a guide to creativity from a former chief marketing officer at Nike, Greg Hoffman. Continue reading at The Bookseller

[ The Bookseller | 2020-11-20 06:18:40 UTC ]
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50 notable works of fiction in 2020

The novels that captivated us include James McBride’s “Deacon King Kong” and Hilary Mantel’s “The Mirror and the Light.” Continue reading at The Washington Post

[ The Washington Post | 2020-11-19 13:30:00 UTC ]
More news stories like this | News stories tagged with: #hilary mantel


Publishers, help us make this a 'reading Christmas', say booksellers

Booksellers are relying on support and innovation from publishers to help drive sales this year, as the industry's retailers urge the public to shop locally.  Continue reading at The Bookseller

[ The Bookseller | 2020-11-19 07:03:01 UTC ]
More news stories like this | News stories tagged with: #shop locally


Lockdown's online shift fuelling 'crazy' market for big name authors, Redmayne says

A “seismic shift” to online shopping during the pandemic has fuelled a “crazy” market for acquisitions of big names, HarperCollins UK c.e.o. Charlie Redmayne has said. Continue reading at The Bookseller

[ The Bookseller | 2020-11-17 23:24:16 UTC ]
More news stories like this | News stories tagged with: #big names #charlie redmayne #seismic shift #online shopping #harpercollins uk #harpercollins


What Makes a Great American Essay?

Phillip Lopate spoke to Literary Hub about the new anthology he has edited, The Glorious American Essay. He recounts his own development from an “unpatriotic” young man to someone, later in life, who would embrace such writers as Ralph Waldo Emerson, who personified the simultaneous darkness and... Continue reading at Literrary Hub

[ Literrary Hub | 2020-11-17 09:49:35 UTC ]
More news stories like this | News stories tagged with: #literary hub #anthology


How Do We Market Books Now?

For participants on "The New Marketing Toolkit" panel, the opening session of PubTech Connect 2020, the word of the day was "nimble," as panelists described how publishers have adapted to changes in the market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-17 05:00:00 UTC ]
More news stories like this | News stories tagged with: #market books #opening session


'Much work to do': pay transparency and hiring processes must change now, FutureBook hears

Ensuring transparency around pay, demystifying the hiring process and giving illustrators the recognition they deserve are among the most fundamental changes the industry needs to make now, delegates at The Bookseller's FutureBook conference heard. Continue reading at The Bookseller

[ The Bookseller | 2020-11-17 02:31:32 UTC ]
More news stories like this | News stories tagged with: #futurebook hears


Booming audiobook market can accommodate new entrants, Bar-Kar tells FutureBook

The audiobook sector's boom means it will be able to accommodate Spotify's move into the market but publishers are still only just realising the sector's potential, Bookwire's Videl Bar-Kar has said. Continue reading at The Bookseller

[ The Bookseller | 2020-11-16 19:16:13 UTC ]
More news stories like this | News stories tagged with: #audiobook sector #audiobook


How Steve Martin and illustrator Harry Bliss ended up working on the ‘upbeat book’ we all need right now

The actor-writer-musician and illustrator teamed up on the new book “A Wealth of Pigeons.” Continue reading at The Washington Post

[ The Washington Post | 2020-11-16 13:00:00 UTC ]
More news stories like this | News stories tagged with: #steve martin


California’s Self-help and Spirituality Publishers Make a Difference

California’s self-help and spirituality publishers step up to provide encouragement Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-13 05:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers make


Parodi joins Europa Editions in new sales and marketing role

Caro Parodi, formerly of Octopus Books, is joining Europa Editions UK in the newly created role of sales and marketing manager. Continue reading at The Bookseller

[ The Bookseller | 2020-11-12 23:35:04 UTC ]
More news stories like this | News stories tagged with: #marketing role #octopus books #marketing manager


Making virtual local

When we started planning Book Week Scotland 2020, the natural fit for the theme was future: the year was filled with exciting possibilities and interactive, grassroot community projects. At Scottish Book Trust, planning that started in February soon shuddered to a halt: although we didn’t know... Continue reading at The Bookseller

[ The Bookseller | 2020-11-10 20:24:05 UTC ]
More news stories like this | News stories tagged with: #natural fit #libraries #physical book #scottish book #book week