Making Content Marketing Work For You

POP's Joe McCambley on what publishers large and small are missing. The post Making Content Marketing Work For You appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2016-10-26 00:00:00 UTC ]
News tagged with: #publishers large

Other Publishing stories related to: 'Making Content Marketing Work For You'


Your favorite modern horror movies, reimagined as ’70s mass market paperbacks.

Yesterday, on Twitter, Elizabeth Belsky, a senior marketing manager at Hachette Books, shared her “little personal project of the month: reimagining modern horror films as trade paperbacks from the ’70s and ’80s.” And um, they’re incredibly awesome—the perfect blend of nostalgic design and... Continue reading at Literrary Hub

[ Literrary Hub | 2020-10-13 14:47:47 UTC ]
More news stories like this | News stories tagged with: #hachette books #trade paperbacks #literary hub #hachette


Getting an MLIS While Working Full Time

Getting an MLIS to work in libraries while working a full time job can be challenging, and this librarian shares her experience. Continue reading at Book Riot

[ Book Riot | 2020-10-12 10:30:00 UTC ]
More news stories like this | News stories tagged with: #libraries


Government must pressure Amazon over working conditions, unions say

Unions are calling on the UK government to exert pressure on Amazon over its working conditions after a report by the TUC claimed the retail giant had been awarded government and local authority contracts worth £630m since 2015. Continue reading at The Bookseller

[ The Bookseller | 2020-10-12 09:51:08 UTC ]
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‘Brazilian Publishers’ Brings Creativity and Content to Frankfurt

Book export organization Brazilian Publishers has a full lineup of online events during the Frankfurter Buchmesse week, as well as a catalogue of titles with rights available. (Sponsored) The post ‘Brazilian Publishers’ Brings Creativity and Content to Frankfurt appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-10-12 02:30:18 UTC ]
More news stories like this | News stories tagged with: #frankfurt appeared #brazilian publishers #online events #frankfurter buchmesse


W&N signs Clark on history-making Tudor ladies-in-waiting

Weidenfeld & Nicolson is publishing a narrative history of Tudor ladies-in-waiting, the "oft-overlooked yet hugely influential figures of the Tudor court", by Dr Nicola Clark Continue reading at The Bookseller

[ The Bookseller | 2020-10-07 09:15:33 UTC ]
More news stories like this | News stories tagged with: #narrative history


In ‘Fauci,’ a Doctor Whose Work and Mission Have Been Shaped by Politics

Michael Specter’s audiobook biography shapes the story of Anthony Fauci into a stirring, and very American, morality play. Continue reading at The New York Times

[ The New York Times | 2020-10-06 20:52:57 UTC ]
More news stories like this | News stories tagged with: #anthony fauci #michael specter #audiobook


Layfield makes first acquisition in Manchester-based role

Emma Layfield, Hachette Children's Group picture book development director (North), has acquired three picture books from spoken-word poet Tony Walsh as her first acquisition in her new role in Hachette's Manchester office.  Continue reading at The Bookseller

[ The Bookseller | 2020-10-05 02:22:05 UTC ]
More news stories like this | News stories tagged with: #emma layfield #hachette children #picture books #picture book #hachette


Weltempfang 2020: Issue-Driven Content Scheduled for Frankfurter Buchmesse

Programming for this year's Weltempfang in the digital Frankfurt has Europe and its connections as the main focus. The post Weltempfang 2020: Issue-Driven Content Scheduled for Frankfurter Buchmesse appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-10-02 17:47:39 UTC ]
More news stories like this | News stories tagged with: #main focus #frankfurter buchmesse


Ways to Make Sunshine by Renée Watson, Read by Sisi Aisha Johnson

Every Monday through Friday, AudioFile’s editors recommend the best in audiobook listening. We keep our daily episodes short and sweet, with audiobook clips to give you a sample of our featured listens. Narrator Sisi Aisha Johnson embodies all of the joy and light of fourth grader Ryan Hart in... Continue reading at Literrary Hub

[ Literrary Hub | 2020-10-02 09:13:44 UTC ]
More news stories like this | News stories tagged with: #editors recommend #audiobook listening #audiobook clips #featured listens #audiobook


Ahem: Here is a poem about J.J. Abrams making a Dr. Seuss movie.

Congratulations! Today is your day! You’re off to great places! Like a galaxy far, far away! J.J. Abrams of Star Wars fame has arrived. And he is bringing you a big surprise! Oh, The Places You’ll Go! is coming to the screen! A stranger sight you’ve never seen. He’s working with Warner Bros on... Continue reading at Literrary Hub

[ Literrary Hub | 2020-10-01 20:19:08 UTC ]
More news stories like this | News stories tagged with: #big surprise #warner bros #dr. seuss


John Steinbeck and biographer William Souder make a perfect pair

“Mad at the World” captures Steinbeck in the kind of nuanced and unshowy prose that suits its subject. Continue reading at The Washington Post

[ The Washington Post | 2020-10-01 12:33:21 UTC ]
More news stories like this | News stories tagged with: #john steinbeck


Network to make children's publishing less London-centric, say CBN founders

The founders of Children's Book North have advised industry staffers in the north to network as they look to reduce publishing's London focus.  Continue reading at The Bookseller

[ The Bookseller | 2020-09-30 20:38:57 UTC ]
More news stories like this | News stories tagged with: #make children #children's book #children's publishing


Erskine advises on marketing to children at Bookseller Children's Conference

Companies need to ensure their brands come across as useful, direct and friendly if they want to appeal to children, according to James Erskine, m.d. of specialist marketing agency Rocket.  Continue reading at The Bookseller

[ The Bookseller | 2020-09-30 19:09:45 UTC ]
More news stories like this | News stories tagged with: #bookseller children #bookseller


When book storage is limited, people get desperate. Don’t make the mistakes I did.

I suppose I knew a greenhouse wasn’t the ideal place for some of my most treasured possessions. Continue reading at The Washington Post

[ The Washington Post | 2020-09-30 06:36:07 UTC ]
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Are the illustrations in children’s books making kids… dumber?                            

I always loved giving my son a picture book rich in detail and watching him get lost in it, thereby gaining a few moments of peace and grown-up solitude—but now science is telling me I may have made him dumber.* According to a very cruel study at Carnegie Mellon University, in which researchers... Continue reading at Literrary Hub

[ Literrary Hub | 2020-09-28 13:51:06 UTC ]
More news stories like this | News stories tagged with: #picture book


YA sees 43% boost post-lockdown as children's market swells

Young Adult books saw a huge 43% rise in post-lockdown sales by value as the children's sector as a whole swelled to 33% of the market once shops reopened. Continue reading at The Bookseller

[ The Bookseller | 2020-09-28 00:01:16 UTC ]
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Barbara Marcus reveals trends in 'robust' US children's market

The US children's market has seen huge growth this year with increasing focus on books by people of colour and by celebrities, Barbara Marcus, president and publisher of Random House Children's Books in the US, has said. Continue reading at The Bookseller

[ The Bookseller | 2020-09-27 21:41:42 UTC ]
More news stories like this | News stories tagged with: #huge growth #barbara marcus #random house


IDW Names Brustrom to Head New Family Content Division

IDW Media Holdings announced plans to launch a kids, family, and young adult division as part of its IDW Entertainment and IDW Publishing units. The division will operate under the direction of Jeff Brustrom, who has been named its v-p, and will focus primarily on animation. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-22 04:00:00 UTC ]
More news stories like this | News stories tagged with: #idw entertainment #focus primarily


Inside the Washington Post newsroom: History-making moments and good gossip

Former editor Leonard Downie Jr. offers a behind-the-scenes account of his 44 years at the newspaper. Continue reading at The Washington Post

[ The Washington Post | 2020-09-18 12:00:00 UTC ]
More news stories like this | News stories tagged with: #behind-the-scenes account


How to make the most of your internship

Michela Pea shares insights from her own experience of going from interning for children's publisher Nosy Crow to being named its senior rights manager within a couple of years⁠.   Continue reading at The Bookseller

[ The Bookseller | 2020-09-17 09:47:28 UTC ]
More news stories like this | News stories tagged with: #children's publisher