Making Content Marketing Work For You

POP's Joe McCambley on what publishers large and small are missing. The post Making Content Marketing Work For You appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2016-10-26 00:00:00 UTC ]
News tagged with: #publishers large

Other Publishing stories related to: 'Making Content Marketing Work For You'

Shadow Work: Close-up on Victor Methos

An author of atmospheric murder mysteries examines the dark side of human nature. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-08-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dark side #human nature

S.J. Perelman was a master of comedy. Nearly a century later, his work still delivers laughs.

Adam Gopnik, the editor of a new Perelman anthology, discusses the humorist’s work. Continue reading at The Washington Post

[ The Washington Post | 2021-08-25 12:00:00 UTC ]
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Prince Harry Makes Major Announcement About Proceeds From His Book Deal

The Duke of Sussex's news coincided with his first public appearance in the U.S. since the birth of his daughter, Lilibet. Continue reading at The Huffington Post

[ The Huffington Post | 2021-08-20 15:50:27 UTC ]
More news stories like this | News stories tagged with: #book deal #public appearance

Let’s talk about science fiction and fantasy books that would make for great TV

N.K. Jemisin’s Inheritance trilogy got us thinking about other titles perfect for the small screen. Continue reading at The Washington Post

[ The Washington Post | 2021-08-15 13:00:00 UTC ]
More news stories like this | News stories tagged with: #fantasy books #inheritance trilogy #small screen #science fiction

Today’s North American Manga Market: The Wins, The Losses, and Everything Else

North America is experiencing a manga boom. Here's a look at the industry's history with manga and its future. Continue reading at Book Riot

[ Book Riot | 2021-08-13 10:33:00 UTC ]
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‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising

As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-08-12 04:01:00 UTC ]
More news stories like this | News stories tagged with: #digital media

China market turns frosty for Taiwan books, as tensions rise

These days, just being an author from Taiwan could dash your chances of getting a book published in China Continue reading at ABC News

[ ABC News | 2021-08-11 14:32:35 UTC ]
More news stories like this | News stories tagged with: #book published

NPD Sees the US Print Market Up in July, ‘Momentum Slowing’

The September reopening plan for Hachette Book Group is postponed, even as NPD Books charts a good July in US print–but questions ahead. The post NPD Sees the US Print Market Up in July, ‘Momentum Slowing’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-08-09 21:40:46 UTC ]
More news stories like this | News stories tagged with: #print market #npd sees

Octopus marketing and publicity restructure as Grindon and Brown step up

Octopus Publishing Group has announced promotions and a restructure in its publicity and marketing department with both Matt Grindon and Megan Brown stepping up to more senior roles. Continue reading at The Bookseller

[ The Bookseller | 2021-08-09 20:07:57 UTC ]
More news stories like this | News stories tagged with: #announced promotions #marketing department #senior roles

5 Ways Working at a Used Bookstore Changed Me Forever

After working a used bookstore for many years, I picked up some strange habits that I just can't seem to shake. Here are 5 of them. Continue reading at Book Riot

[ Book Riot | 2021-08-06 10:33:00 UTC ]
More news stories like this | News stories tagged with: #bookstore

Hachette Cancels Plan to Reopen for Hybrid Work

Citing the spread of the Delta variant, Hachette Book Group has reversed a decision announced in July to reopen for in-person work at HBG offices this September. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-08-06 04:00:00 UTC ]
More news stories like this | News stories tagged with: #delta variant #hbg offices

Wilcox wins PEN Ackerley Prize for 'vivid' memoir Patch Work

Claire Wilcox has won the PEN Ackerley Prize 2021 for her "vivid" memoir Patch Work: A Life Amongst Clothes (Bloomsbury). Continue reading at The Bookseller

[ The Bookseller | 2021-08-04 21:28:36 UTC ]
More news stories like this | News stories tagged with: #memoir

The first bestselling paperback original in the US was a work of lesbian pulp fiction.

Today, dear readers, is Paperback Book Day! It’s the anniversary of the day that the first Penguin paperback was published in England. Good! Personally, I’ll take paperbacks over hardcovers any old day. Don’t @ me! They’re more affordable. They’re lighter. And they don’t wear book jackets that,... Continue reading at Literrary Hub

[ Literrary Hub | 2021-07-30 16:26:11 UTC ]
More news stories like this | News stories tagged with: #dear readers

Emily Oster says you should run your family like a business. Does that work in 2021 — or ever?

In the new book ‘The Family Firm,’ the controversial economics professor shares how to use meetings, rules and data to sort out parenting decisions Continue reading at The Washington Post

[ The Washington Post | 2021-07-30 12:00:00 UTC ]
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US marketing tech company acquires Bloodhound Books

US-based marketing tech company Open Road Media (OR/M) has acquired UK e-book specialist indie Bloodhound Books for an undisclosed sum. Continue reading at The Bookseller

[ The Bookseller | 2021-07-27 20:12:24 UTC ]
More news stories like this | News stories tagged with: #e-book

Who Wrote the Advertising Slogan ‘Go to Work on an Egg’?

In this week’s Dispatches from The Secret Library, Dr Oliver Tearle ponders the links between famous writers and advertising slogans Fay Weldon, author of The Life and Loves of a She-Devil (1983), is one of several famous novelists who started out in the field of advertising. In this connection... Continue reading at Interesting Literature

[ Interesting Literature | 2021-07-23 14:00:03 UTC ]
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Poster artists remind us what makes national parks worth visiting

“The Art of the National Parks” is a collection of screen-printed posters portraying the Badlands and beyond. Continue reading at The Washington Post

[ The Washington Post | 2021-07-20 12:00:00 UTC ]
More news stories like this | News stories tagged with: #national parks

Prince Harry Working On 'Intimate And Heartfelt Memoir'

Random House expects to release the book, currently untitled, late in 2022. Continue reading at The Huffington Post

[ The Huffington Post | 2021-07-19 18:07:22 UTC ]
More news stories like this | News stories tagged with: #heartfelt memoir #random house

22 books about Manhattan jet-setters that will make you feel like one

You may not be going to the Hamptons this summer, but these beach reads will give you a love-hate taste of it. Continue reading at The Washington Post

[ The Washington Post | 2021-07-15 13:00:00 UTC ]
More news stories like this | News stories tagged with: #beach reads