Making Content Marketing Work For You

POP's Joe McCambley on what publishers large and small are missing. The post Making Content Marketing Work For You appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2016-10-26 00:00:00 UTC ]
News tagged with: #publishers large

Other Publishing stories related to: 'Making Content Marketing Work For You'

What makes a good literary hoax? A political point, for starters

A true hoax provokes. It questions cultural biases, shattering conventions. But the curious case of the three men writing as a female author Carmen Mola does none of this. Continue reading at The Conversation

[ The Conversation | 2021-10-26 05:02:08 UTC ]
More news stories like this | News stories tagged with: #female author

Saqi Books launches marketing campaign to reach non-traditional readers

Publisher Saqi Books is working with the Reading Agency to provide samples of its new title, Rise, to less confident and reluctant readers. Continue reading at The Bookseller

[ The Bookseller | 2021-10-25 18:43:56 UTC ]
More news stories like this | News stories tagged with: #reading agency #reluctant readers

Branden Jacobs-Jenkins is curating a series of classic works by Black playwrights.

Good news for theatermakers and audiences alike: Broadway World has reported that the Andrew W. Mellon Foundation has awarded a two-year, one-million-dollar grant to TCG Books, the largest independent trade publisher of dramatic literature in North America. The grant will, according to Broadway... Continue reading at Literrary Hub

[ Literrary Hub | 2021-10-22 18:01:30 UTC ]
More news stories like this | News stories tagged with: #classic works #black playwrights #audiences alike #mellon foundation #trade publisher

France hails victory as Facebook agrees to pay newspapers for content

Social media firm announces deal after long-running battle with national and regional newspapers France has hailed a victory in its long-running quest for fairer action from tech companies after Facebook reached an agreement with a group of national and regional newspapers to pay for content... Continue reading at The Guardian

[ The Guardian | 2021-10-21 14:21:02 UTC ]
More news stories like this | News stories tagged with: #content shared #licensing agreement #tech companies #regional newspapers #publishing partners

How the hyper-violent Squid Game has crept into digital content targeting young children

Children are being exposed to aspects of Netflix’s gory and dark drama Squid Game, but it’s most likely not from the streaming service itself. Continue reading at The Conversation

[ The Conversation | 2021-10-21 05:35:19 UTC ]
More news stories like this | News stories tagged with: #streaming service #digital content

Doing the Inner Work: Close-up on Dhonielle Clayton and Sona Charaipotra

Clayton and Charaipotra—whose latest novel, The Rumor Game, about the diverse students at D.C.’s upscale Foxham Prep, will be published in March of 2022—spoke to PW about writing believable teen characters, the damaging impact of rumors, and the excitement of seeing their work evolve. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-10-20 04:00:00 UTC ]
More news stories like this | News stories tagged with: #dhonielle clayton

Taiwan at Frankfurter Buchmesse: Making ‘Scents’ of Creativity

'Creative Asia: Rights Matters' is part of an extensive presentation at Frankfurter Buchmesse from Taiwan's TAICCA program. (Sponsored) The post Taiwan at Frankfurter Buchmesse: Making ‘Scents’ of Creativity appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-10-15 05:52:54 UTC ]
More news stories like this | News stories tagged with: #creativity appeared #frankfurter buchmesse

Moomin Animations Make U.S. Debut at the National Children's Museum

Kids in the U.S. now have the opportunity to encounter Finnish author-artist Tove Jansson's Moomin stories in animated and illustrated format through “Moomin Animations–Thrills and Cuddles,” on display at the National Children’s Museum in Washington, D.C. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-10-14 04:00:00 UTC ]
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Hanif Abdurraqib on What It Was Like to Work at a Chain Bookstore

Dear McSweeney’s, For a time in my life, I worked in a chain bookstore. The chain no longer exists, but at the time it was the primary competition for the other really big chain bookstore that does still exist. One had to be swallowed for the other to survive, as is the way of things. […] Continue reading at Literrary Hub

[ Literrary Hub | 2021-10-13 08:50:58 UTC ]
More news stories like this | News stories tagged with: #hanif abdurraqib #longer exists #chain bookstore

Google will stop trying to make its iOS apps look like Android apps

Google says it will phase out its use of Material Design interface elements within its iOS apps in favor of Apple’s own UIKit. Jeff Verkoeyen, the company's iOS design chief, announced the change in a Twitter thread spotted by The Verge.This year my team shifted the open source Material... Continue reading at Engadget

[ Engadget | 2021-10-12 17:16:51 UTC ]
More news stories like this | News stories tagged with: #apple devices #android apps #maintenance mode #decade ago #libraries

I’m Not a Librarian But I Work in a Public Library

People assume everyone who works at a library is a librarian, but most of the staff you’ll interact with at large libraries aren't librarians. Continue reading at Book Riot

[ Book Riot | 2021-10-11 10:30:00 UTC ]
More news stories like this | News stories tagged with: #public library #libraries

Crafting isn’t just about making cute things. For Sutton Foster, it’s lifesaving.

In her new memoir, “Hooked,” the star of “Younger” and “Thoroughly Modern Millie” explains how her hobbies became so much more. Continue reading at The Washington Post

[ The Washington Post | 2021-10-09 12:00:00 UTC ]
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How Much Can You Make Writing Romance?

Romance is the biggest selling book genre, but how does that translate to those who write it? How much can you make writing romance? Continue reading at Book Riot

[ Book Riot | 2021-10-08 10:38:00 UTC ]
More news stories like this | News stories tagged with: #selling book

Debuts by Brown and Watson make Goldsmiths Prize shortlist

Debut authors Natasha Brown and Rebecca Watson are among the writers shortlisted for this year's £10,000 Goldsmiths Prize, recognising the best in experimental fiction. Continue reading at The Bookseller

[ The Bookseller | 2021-10-06 21:50:51 UTC ]
More news stories like this | News stories tagged with: #writers shortlisted #experimental fiction

Dave and Goliath: maverick writer Eggers makes a stand against Amazon

The author likes small bookshops. So he won’t let the online giant sell his new hardbackThe plight of the high street bookshop, struggling against the power of the online giants, is a common complaint either side of the Atlantic. But not often do the prominent players, the authors and... Continue reading at The Guardian

[ The Guardian | 2021-10-03 08:00:23 UTC ]
More news stories like this | News stories tagged with: #dave eggers #hardback

“Food is healing.” Learn how to make one of Maya Angelou’s beloved family recipes.

It’s officially October, which marks the start of National Cookbook Month. If you’re searching for some new sweet or savory treats to make, why not look to Maya Angelou? In addition to being a wizard with her literary pen game, Angelou was also a published cookbook author. In a 2011 article... Continue reading at Literrary Hub

[ Literrary Hub | 2021-10-01 15:37:41 UTC ]
More news stories like this | News stories tagged with: #maya angelou #cookbook

Case Study: How Trusted Media Brands is prioritizing video after acquiring a viral digital content company

Trusted Media Brands just recently acquired Jukin Media. Here's a look at what its strategy looks like — and what channels are set to expand first. The post Case Study: How Trusted Media Brands is prioritizing video after acquiring a viral digital content company appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-09-29 04:01:00 UTC ]
More news stories like this | News stories tagged with: #case study #digital content

ViacomCBS Allows Marketers to Transact on VideoAmp Metrics Instead of Nielsen

As the industry continues to explore alternative measurement solutions in the wake of Nielsen's public stumbles, ViacomCBS is offering its advertisers a new set of measurement metrics to transact against, alongside stalwarts Nielsen and Comscore. VideoAmp has been added to the fold, in a new... Continue reading at AdWeek

[ AdWeek | 2021-09-28 13:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen

Foundation: an introduction to five major themes in the work of science fiction writer Isaac Asimov

One of the greatest science fiction writers, Asimov’s work has had a lasting effect thanks to his prescient takes on technology, climate collapse and humanity’s future. Continue reading at The Conversation

[ The Conversation | 2021-09-24 15:01:23 UTC ]
More news stories like this | News stories tagged with: #major themes #lasting effect #science fiction

Books with inspirational themes continue to drive children's book market

Confidence-building titles are continuing to boom across the children’s market as TikTok drives YA, The Bookseller’s Children’s Conference has heard.  Continue reading at The Bookseller

[ The Bookseller | 2021-09-22 10:13:53 UTC ]
More news stories like this | News stories tagged with: #book market #children's book