Making Content Marketing Work For You

POP's Joe McCambley on what publishers large and small are missing. The post Making Content Marketing Work For You appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2016-10-26 00:00:00 UTC ]
News tagged with: #publishers large

Other Publishing stories related to: 'Making Content Marketing Work For You'

Lawmakers Expand Inquiry into Library E-book Market

After questioning the Big Five publishers in September, Senator Ron Wyden (D-Oregon) and U.S. Representative Anna Eshoo (D-California) this week expanded their ongoing inquiry into the library e-book market with questions for nine major library e-book distributors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-19 05:00:00 UTC ]
More news stories like this | News stories tagged with: #e-book

Book-ish raises funds to secure future before property goes on market

The owners of award-winning independent bookshop Book-ish are raising funds to "secure their future", seeking to buy their premises before it goes on the open market. Continue reading at The Bookseller

[ The Bookseller | 2021-11-18 16:44:18 UTC ]
More news stories like this | News stories tagged with: #secure future #open market #raising funds #independent bookshop

In Elif Shafak’s ‘The Island of Missing Trees,’ a surprising narrator makes sense of surreal events

Shafak’s new novel weaves the tumultuous history of Cyprus into a story of young lovers split apart. Continue reading at The Washington Post

[ The Washington Post | 2021-11-16 11:00:00 UTC ]
More news stories like this | News stories tagged with: #elif shafak

Tom McCarthy’s ‘The Making of Incarnation’ is a mind-bending international caper

McCarthy’s novel, ostensibly a thriller, rejects the standard props of realist fiction. Continue reading at The Washington Post

[ The Washington Post | 2021-11-15 16:24:45 UTC ]
More news stories like this | News stories tagged with: #tom mccarthy

Publishers Collaborate on Holiday Marketing Campaign

Workman Publishing Co., Abrams Books, Bloomsbury Publishing, Candlewick Press, Chronicle Books, and Sourcebooks have partnered on Shop Local Forever, a consumer-focused marketing campaign to promote holiday book sales. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-12 05:00:00 UTC ]
More news stories like this | News stories tagged with: #workman publishing #abrams books #bloomsbury publishing #candlewick press #chronicle books #bloomsbury

Storytel extends into English language market with $135m Audiobooks deal

Streaming company Storytel has signed a deal to acquire Audiobooks.com from owner KKR for $135m (£101m), extending its reach into English language audio market. Continue reading at The Bookseller

[ The Bookseller | 2021-11-12 01:57:18 UTC ]
More news stories like this |

Agard makes history with BookTrust win

The prolific and esteemed wordsmith John Agard has become the first poet to win BookTrust’s Lifetime Achievement Award. Continue reading at The Bookseller

[ The Bookseller | 2021-11-11 23:58:56 UTC ]
More news stories like this |

Working Class Writers' Festival seeks publisher sponsorship for 2022

The Working Class Writers' Festival is urging publishers to demonstrate their commitment to diversity by investing in sponsorship for next year's event.  Continue reading at The Bookseller

[ The Bookseller | 2021-11-10 12:00:51 UTC ]
More news stories like this | News stories tagged with: #urging publishers

Atlantic's Forrest joins Pan Mac as head of marketing

Atlantic marketing director Jamie Forrest will join Pan Macmillan next month as head of marketing for the Pan division, incorporating the Pan, Macmillan, Tor and Mantle imprints.    Continue reading at The Bookseller

[ The Bookseller | 2021-11-10 03:48:17 UTC ]
More news stories like this | News stories tagged with: #macmillan

“People Wanted Stories About How Hard It Was to Be a Woman.” Marlowe Granados on Resisting Market Trends

Marlowe Granados is the guest. Her debut novel, Happy Hour, is out now from Verso Books. Subscribe and download the episode, wherever you get your podcasts!  From the episode: Marlowe Granados: I think that you have to wait a little bit for the correct timing. That was my main gripe with the... Continue reading at Literrary Hub

[ Literrary Hub | 2021-11-09 09:50:34 UTC ]
More news stories like this | News stories tagged with: #marlowe granados #happy hour #verso books #main gripe #publishing world #verso

CONTEC México 2021: Focus on a ‘New Generation of Children’s Content’

This year's CONTEC México program from Frankfurter Buchmesse brings together textual and visual storytellers. The post CONTEC México 2021: Focus on a ‘New Generation of Children’s Content’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-11-08 19:38:44 UTC ]
More news stories like this | News stories tagged with: #frankfurter buchmesse

Publishers test hybrid working as Faber extends transition to April 2022

Publishers are settling into hybrid models of working this winter with many still reluctant to “mandate set days” while Faber has delayed a full return until April 2022. Continue reading at The Bookseller

[ The Bookseller | 2021-11-08 17:41:43 UTC ]
More news stories like this |

Cosy crime expands market for dark thrillers with both booming, editors and agents say

Cosy crime has boomed in the last year but there is still space for the psychological thriller, according to agents and editors, who describe a general appetite for crime and escapism that has flourished under lockdown.  Continue reading at The Bookseller

[ The Bookseller | 2021-11-08 15:43:41 UTC ]
More news stories like this | News stories tagged with: #psychological thriller

Propagate Content snaps up film rights to Doshi's Burnt Sugar

Propagate Content has bagged the film rights for Avni Doshi's Booker Prize-shortlisted novel Burnt Sugar (Hamish Hamilton). Continue reading at The Bookseller

[ The Bookseller | 2021-11-06 05:42:15 UTC ]
More news stories like this | News stories tagged with: #film rights #burnt sugar

Religion Scholars Work to Inspire Positive Change

Scholars scour religious texts and teachings for a better way forward in new books from academic publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-05 04:00:00 UTC ]
More news stories like this | News stories tagged with: #academic publishers

How Vincent van Gogh’s Favorite Works of French Literature Influenced His Art and Identity

Vincent van Gogh loved writers as much as he loved painters. It was partly by immersing himself in literature that Van Gogh developed the singular, elegant voice that makes his letters such an important literary achievement. This immersion also helped give him an ability to describe so... Continue reading at Literrary Hub

[ Literrary Hub | 2021-11-02 08:50:51 UTC ]
More news stories like this | News stories tagged with: #french literature

Data and AI Bring Moneyball Methods to Level the Sports Marketing Playing Field

About 20 years ago, Oakland A's general manager Billy Beane used data and statistics to help his low-revenue team keep pace with wealthier competitors, making for a stronger roster. The resulting success inspired Michael Lewis' bestselling book Moneyball, which in turn led to Brad Pitt... Continue reading at AdWeek

[ AdWeek | 2021-11-01 21:30:00 UTC ]
More news stories like this | News stories tagged with: #turn led #film adaptation #bestselling book

Amy Hennig's new studio is making a game with Marvel

It’s been a while since we’ve heard any news from Amy Hennig, but now we know what the former Naughty Dog and Visceral Games writer and creative director has been working away at since going indie in 2018. On Friday, Marvel announced its working with Hennig’s Skydance New Media studio on a new... Continue reading at Engadget

[ Engadget | 2021-10-29 17:27:14 UTC ]
More news stories like this | News stories tagged with: #marvel universe #ve heard #naughty dog #creative director #interactive experience #original story #gaming industry #comic book

Ishiguro, Rashford and McCartney make Waterstones Book of the Year shortlist

Kazuo Ishiguro, Marcus Rashford and Paul McCartney are among the authors whose titles are shortlisted for Waterstones Book of the Year 2021. Continue reading at The Bookseller

[ The Bookseller | 2021-10-27 07:08:08 UTC ]
More news stories like this | News stories tagged with: #kazuo ishiguro #marcus rashford #year shortlist #paul mccartney #waterstones book #book of the year

Nielsen begins rating college sports teams on marketing potential

The Nielsen Impact Score is meant to help schools recruit players who can now make money off endorsement deals under ‘NIL.’  Continue reading at Advertising Age

[ Advertising Age | 2021-10-26 10:00:00 UTC ]
More news stories like this | News stories tagged with: #make money #nielsen