Magazine publishers shift to digital-oriented sales organizations

Legacy publishers have to balance the needs to sell based on ad category and still represent their titles' individuality. The post Magazine publishers shift to digital-oriented sales organizations appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-10-13 00:00:00 UTC ]
News tagged with: #legacy publishers

Other Publishing stories related to: 'Magazine publishers shift to digital-oriented sales organizations'

Why this digital publisher refuses to blame Facebook for media's woes

Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!Ben Lerer has a message for digital publishers: Stop blaming the big, bad duopoly for eating your homework. Continue reading at AdAge.com Continue reading at Advertising Age

[ Advertising Age | 2019-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #google play #rss feed #digital publishers

Why video is still the best investment for digital publishers

Today, video is recognized as the most important medium for viewer engagement. Despite a competitive environment publishers still are aware of the importance of engaging audiences via video. From building trust in the content to gaining internal confidence in a video strategy, here are a few... Continue reading at Digiday

[ Digiday | 2019-02-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video strategy #digital publishers #important medium

US trade publishers saw 4.6% lift in 2018, but education sales fell

American trade publishing saw a 4.6% rise in revenue for 2018 but a decline in educational sales left the market relatively flat, new figures show. Continue reading at The Bookseller

[ The Bookseller | 2019-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #trade publishers #6% rise #figures show

LifeWay to Close Some Stores in Shift Toward Digital Channels

Citing erosion at brick-and-mortar stores, LifeWay Christian Resources president Thom Rainer announced that several LifeWay storefronts will close as the chain transitions toward digital sales channels. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-01-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brick-and-mortar stores #digital channels

UK sales director Sauerwine to leave Kings Road Publishing

Andrew Sauerwine is stepping down from his role as UK sales director of Kings Road Publishing "to seek new opportunities". Continue reading at The Bookseller

[ The Bookseller | 2019-01-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #andrew sauerwine

International sales 'increasingly important in 2019', predict publishers

Publishers will increasingly look to international territories for growth this year in the face of a stable but flat domestic market, according to industry leaders giving The Bookseller their predictions for what 2019 holds for the trade. Continue reading at The Bookseller

[ The Bookseller | 2019-01-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #increasingly important #international sales #international territories

Rise in union activity is clashing with digital publishing’s business struggles

Union inroads into media have many observers predicting a better long-term future for beleaguered newsroom employees. The post Rise in union activity is clashing with digital publishing’s business struggles appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-12-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post rise #digital publishing

Slate's editorial staff goes on strike as tensions at digital publisher escalate

Writers and editors at Slate have voted nearly unanimously to green-light a strike, escalating tensions between the digital publication and its newly unionized employees.Slate's editorial employees authorized the potential strike by a vote of 52 to 1, according to a spokesman for the Writers... Continue reading at Advertising Age

[ Advertising Age | 2018-12-12 00:00:00 UTC ]
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Québec Publishers on Making Sales in Europe: Ground Teams and Booksellers

Sometimes called 'direct export,' the best route to markets in Europe for Québec's publishers may be through European booksellers–and agile ground teams to get their attention. The post Québec Publishers on Making Sales in Europe: Ground Teams and Booksellers appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #qubec publishers #european booksellers #booksellers appeared

Industry Notes: IPG Adds Spanish Publishers; BookCon Tickets on Sale

As the Independent Publishers Group announces three new Spanish-language contracts, New York City's BookCon opens ticket sales for June 1 and 2. The post Industry Notes: IPG Adds Spanish Publishers; BookCon Tickets on Sale appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-11-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sale appeared

Publisher pulls plug on ShortList magazine

Free men's mag with 500,000 circulation ends print edition as publisher focuses on Stylist. Continue reading at BBC News

[ BBC News | 2018-11-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #shortlist magazine #publisher focuses

Letterpress Publisher Arion Press for Sale

With the retirements of publisher Andrew Hoyem and senior editor Diana Ketcham, Arion Press announced it is looking for a buyer. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-11-12 00:00:00 UTC ]
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US trade sales increase despite a fall in publishing revenues

Publishing revenues declined 1.4% in the US in the first three quarters of the year, despite a rise in trade revenues of 4.4%, according to the Association of American Publishers. Continue reading at The Bookseller

[ The Bookseller | 2018-10-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing revenues #american publishers

‘Struggling with the right solution to a thorny problem’: In a platform era, magazines struggle to right their ad sales structure

Conde Nast's latest sales reorg points to the fact that legacy media is still wrestling with what the best approach to go to market is as spending moves digital. The post ‘Struggling with the right solution to a thorny problem’: In a platform era, magazines struggle to right their ad sales... Continue reading at Digiday

[ Digiday | 2018-10-25 00:00:00 UTC ]
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‘There’s nothing easy about social’: Weed publishers try to work around digital hurdles

Facebook lifted a ban on cannabis companies surfacing in search results, but weed publishers still struggle to gain awareness on the network. The post ‘There’s nothing easy about social’: Weed publishers try to work around digital hurdles appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #search results

These Print And Digital Publishers Are Redefining What It Means to Be a Media Brand in 2018

It's been a remarkable year for journalism and storytelling, as legacy media outlets continue to find their new identities in this rapidly evolving digital era. Others have had to nimbly reimagine themselves after being acquired by new owners, all while strategizing for the future with new... Continue reading at AdWeek

[ AdWeek | 2018-10-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers #media brand #revenue streams #media executives

'i' newspaper publisher Johnston Press up for sale

Johnston Press, which also publishes the Scotsman and the Yorkshire Post, is seeking a buyer. Continue reading at BBC News

[ BBC News | 2018-10-11 00:00:00 UTC ]
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This classic economic theory could save the digital publishing business

Last year, for the first time ever, more money was spent advertising online than on traditional television. So why are digital publishers still struggling? Sponsored by Rumble. The post This classic economic theory could save the digital publishing business appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-09-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers

Digital Trends, a rare profitable and growing independent publisher, looks to expand

The independent tech review site has made big hires from Facebook and Wirecutter to grow its presence in live video, commerce and events. The post Digital Trends, a rare profitable and growing independent publisher, looks to expand appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital trends #live video