Core sectors stay flat, while ancillary categories generate interest. The post Magazine M&A Moves In Two Directions appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2015-07-08 00:00:00 UTC ]
After 13 months of using partners to sell Kindles in Brazil, Amazon is now offering direct sales. If they can do that, books are not likely far behind. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-02-12 00:00:00 UTC ]
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Former CNN national correspondent Alina Cho is joining the nonfiction team at Ballantine Bantam Dell. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-12 00:00:00 UTC ]
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Understanding why and how readers engage with the product will inform your marketing. Continue reading at Folio Magazine
[ Folio Magazine | 2014-02-11 00:00:00 UTC ]
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#digital magazines
Ali Presley has been promoted to associate director, online marketing at Chronicle Books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-11 00:00:00 UTC ]
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With its eye firmly fixed on a return to profitability, Sony's been making extensive cuts to its business arms in recent days (bye bye, VAIO!). So it's no surprise the company would train that cost-cutting eye onto another underperforming unit -- its... Continue reading at Engadget
[ Engadget | 2014-02-06 00:00:00 UTC ]
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#late march
Sony, one of the first companies to enter the ebook market, will close its ebookstore in March and allow its American and Canadian customers to migrate their accounts to Kobo. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-06 00:00:00 UTC ]
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Good Housekeeping is a monster brand for parent company Hearst. The 129-year-old magazine is among its largest in terms of revenue, with more than 4.4 million subscribers. Consumers place enormous trust in the Good Housekeeping Seal. Continue reading at AdAge.com Continue reading at Advertising Age
[ Advertising Age | 2014-02-04 00:00:00 UTC ]
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There are very few occasions when bringing together the UK's celeb hack pack would be anything other than akin to juggling dynamite. But knives were sheathed and cutting comments zipped in a remarkable display of support for Gavin Reeve-Daniels, deputy editor of Heat magazine, who was diagnosed... Continue reading at The Guardian
[ The Guardian | 2014-01-30 00:00:00 UTC ]
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The rise of programmatic advertising has wreaked havoc across digital media, giving media buyers far more leverage while pushing down the value of publisher inventory. It has also torn apart the traditional ad network business, which is one reason Federated Media, today announced it would stop... Continue reading at Advertising Age
[ Advertising Age | 2014-01-28 00:00:00 UTC ]
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#content marketing
#lin media
#undisclosed amount
#difficult decision
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Hearst Corporation, whose holdings include Cosmopolitan magazine and a stake in ESPN, is continuing its push into healthcare and creating a division called Hearst Health.The unit consists of five healthcare-information companies, as well as an innovation lab and venture fund with a commitment to... Continue reading at Advertising Age
[ Advertising Age | 2014-01-27 00:00:00 UTC ]
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The re-booted iteration of Oprah's influential book club is leveraging multiple platforms in print and digital for maximum exposure and engagement. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-01-27 00:00:00 UTC ]
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While two independent bookstores in Door County, Wisconsin, have closed or will close, two others report an uptick in sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-24 00:00:00 UTC ]
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#move forward
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Sierra magazine has hired Ben Warner as the magazine’s new national advertising director. Warner previously served as co-founder and publisher of Laguna Beach Magazine. Continue reading at Folio Magazine
[ Folio Magazine | 2014-01-24 00:00:00 UTC ]
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Rod McKenzie, who denies the claims, is understood to have been given a final written warningThe editor of Radio 1's award-winning Newsbeat programme has been moved from his post following multiple complaints from staff about alleged bullying.Rod McKenzie, who denied the allegations, is... Continue reading at The Guardian
[ The Guardian | 2014-01-23 00:00:00 UTC ]
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#sources suggested
On Tuesday, Jan. 21 Google introduced AdSense Direct, an ad solution for publishers looking to initiate their own direct ad sales. Publishers will need to establish their own deals with advertisers, but once they do the transaction is as simple as sharing a link. Continue reading at Folio Magazine
[ Folio Magazine | 2014-01-22 00:00:00 UTC ]
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#small publishers
Eighty California indies are signed up to participate in the statewide California Bookstore Day on May 3, 2014, featuring exclusive publisher titles for sale. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-17 00:00:00 UTC ]
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As part of its transition to a lifestyle company, the Cambridge, Mass.-based publisher terminated its contracts with sales reps. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-16 00:00:00 UTC ]
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Company plans enhanced discovery and search tools to explore the 5m magazines already createdPersonalised digital magazine app Flipboard is aiming to pass 150 million users in 2014, thanks to enhanced discovery and search tools that will allow users to better explore the 5m individual online... Continue reading at The Guardian
[ The Guardian | 2014-01-13 00:00:00 UTC ]
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#ad strategy
The Hachette Book Group will be making a couple of big real estate moves this year as it expands its distribution center in Indiana and relocates its New York City headquarters. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-09 00:00:00 UTC ]
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CEO Marissa Mayer wants her company to copy the publishing industry for its "elegant" designs, "distinctive voice," and of course, our CPMs.In an overtly flashy keynote address to the packed CES crowd yesterday, Yahoo CEO Marissa Mayer presented the company's vertical move into online magazines.... Continue reading at Fast Company
[ Fast Company | 2014-01-09 00:00:00 UTC ]
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#betting big
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