Print advertisers cut 8.7 percent of spending. The post Magazine Ad Spend Down In Q1 appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2015-06-30 00:00:00 UTC ]
Newspaper revenue in the UK, the US and Australia is down despite a rise in the company’s overall revenue thanks to book publishing and real estate divisionsDeclining sales, advertising and subscriptions hurt revenues at Rupert Murdoch’s newspaper business in the final quarter of last year, News... Continue reading at The Guardian
[ The Guardian | 2015-02-06 00:00:00 UTC ]
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It was a glass-half-full kind of event and in the end, they didn't rename it the AMMC for nothing. The post Notes on the American Magazine Media Conference appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-02-05 00:00:00 UTC ]
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Program focuses on multiplatform strategy, while the association tries to graduate 'magazines' to 'media.' The post MPA’s AMMC Looks to Redefine the Magazine Industry appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-02-05 00:00:00 UTC ]
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Facebook is allowing a new ad type in its yearly awards: Instagram campaigns. The Facebook Awards started taking submissions last week, and for the first time, Instagram ads are up for consideration, the social network said. This is the fourth year Facebook is hosting the ad awards, and Adweek... Continue reading at AdWeek
[ AdWeek | 2015-02-04 00:00:00 UTC ]
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Vogue takes home top honors. The post The 2015 National Magazine Award Winners appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-02-04 00:00:00 UTC ]
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The MPA hosted its annual American Magazine Media Conference in New York this week and closed the show with “A View From The Top.” The post Does ‘Magazine Media’ Actually Redefine The Industry? appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-02-04 00:00:00 UTC ]
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Advertisers have been making a lot of noise about viewability and fraud lately. And with good reason -- according to sources like comScore and Google, half of online advertising dollars go to waste due to bots, click fraud and out-of-sight placements. While the costs to advertisers might be... Continue reading at Advertising Age
[ Advertising Age | 2015-02-03 00:00:00 UTC ]
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The Dude goes fully meditative to promote his new sleeping aid album.We already knew about the Jeff Bridges Sleeping Tapes, a collection of relaxing sounds, guided meditations and stories designed to help improve your slumber. The Oscar-winning actor teamed up with website publishing platform... Continue reading at Fast Company
[ Fast Company | 2015-02-02 00:00:00 UTC ]
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Kalmbach is using existing footholds in tech and hobbies as platforms for a launch. The post How Kalmbach Turned Two of Its Strengths Into a New Magazine appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-01-30 00:00:00 UTC ]
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Facebook continues to do what few digital publishers can pull off: Over each of the last five quarters, the social network has been able to boost revenue even as it sells fewer ads.The ability to raise prices has rocketed Facebook's overall revenue to $3.85 billion in the most recent quarter. In... Continue reading at Advertising Age
[ Advertising Age | 2015-01-29 00:00:00 UTC ]
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Ahead of an appearance at this year’s Changing Media Summit, Anna Jones talks to the Guardian about the future of magazines, Hearst’s role in the run-up to the 2015 general election and why the portrayal of women in Esquire is changingChanging Media Summit 2015 programmeIf a 169-year-old,... Continue reading at The Guardian
[ The Guardian | 2015-01-28 00:00:00 UTC ]
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“Uncertainty is the new normal.” The post What the Latest USPS Rate Hike Means for Magazines appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-01-23 00:00:00 UTC ]
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Pearson plans to invest £33m in education initiatives in the world's emerging markets. The education publisher has revealed it will invest £33m ($50m) in the Pearson Affordable Learning Fund to provide education to low-income learners around the world. Continue reading at The Bookseller
[ The Bookseller | 2015-01-21 00:00:00 UTC ]
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The Netflix-for-magazines race continues… The post More Competition in the All-You-Can-Read Magazine Market appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-01-21 00:00:00 UTC ]
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In the latest episode of Geek's Guide to the Galaxy the panel discusses the Kickstarter campaign to fund Queers Destroy Science Fiction!, a special issue of Lightspeed magazine written by queer creators. The post Crowdfunded Magazine Celebrates Queer Science Fiction appeared first on WIRED. Continue reading at Wired
[ Wired | 2015-01-17 00:00:00 UTC ]
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Ad fraud has been going on for decades. However, the sophistication of today’s ad fraud is something that puts sticky fingered program managers of yore to shame. The post Ad fraud: The oldest trick in the media book appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2015-01-16 00:00:00 UTC ]
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Digital-to-print launches like Allrecipes, POLITICO Magazine and The Pitchfork Review are becoming increasingly common, but it's rare when a brand that decided to abandon ink and paper returns to it. T.H.E. Journal, 1105 Media's magazine about K-12 education technology, is doing just that though. Continue reading at Folio Magazine
[ Folio Magazine | 2015-01-16 00:00:00 UTC ]
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In a cost-cutting move, Randall-Reilly, a B2B publisher with footholds in several markets, is merging two of its brands and going digital-only with another. Road building magazine, Better Roads, will fold as a standalone title and become part of Equip Continue reading at Folio Magazine
[ Folio Magazine | 2015-01-08 00:00:00 UTC ]
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In June, David Carey will mark his fifth anniversary as Hearst Magazines president, and a New Year's Day tradition of his (begun over a decade ago when publisher of The New Yorker) is to look back and look ahead in a letter to colleagues. In his 2015 message, Carey acknowledged that Continue reading at Folio Magazine
[ Folio Magazine | 2015-01-06 00:00:00 UTC ]
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Hearst Magazines, publisher of glossy titles like Cosmopolitan and Good Housekeeping, is planning to introduce a new print magazine in early 2016, according to David Carey, the company's president."We're in conversations now with possible joint-venture partners," said Mr. Carey in a memo to... Continue reading at Advertising Age
[ Advertising Age | 2015-01-01 00:00:00 UTC ]
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