Every day, digital publishers are challenged by the fragmentation of media. Third-party and social platforms appropriating content, mobile "snacking," low-quality "clickbait" competition and content recommendation services that drive visitors off-site are just some of the factors depressing pageviews, engagement and monetization. For these reasons, many key publisher metrics are trending downward. According to ComScore, digital publishers now see only 1.7 pageviews on average and just 3.8 minutes on-site per session.The good news is that the publishing industry has begun to align on a solution to the problem. Several leading publishers -- from Jeff Bezos at The Washington Post, to the New York Times' recent 2020 Report -- have identified visual, interactive storytelling as the right strategy to engage modern readers, who no longer wish to engage with longform text. Here's why.The power of rich media Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-03-29 00:00:00 UTC ]
For the most part, publishing industry stocks have fallen out of favor with investors, and that look likely to change anytime soon. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-05 04:00:00 UTC ]
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Publishers hit by surprise 5.4% fall in 2018 – but warn against proclaiming terminal declineUK book sales fell for the first time in five years in 2018, despite the success of bestsellers such as Michelle Obama’s autobiography, Becoming.The UK publishing industry was hit by a surprise fall of... Continue reading at The Guardian
[ The Guardian | 2019-06-25 23:01:37 UTC ]
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In just a quarter-century of existence, Amazon has grown from an online bookseller to a company valued at $1 trillion and sells pretty much anything that can be imagined. With such a hefty inventory, Amazon has had to grow beyond Jeff Bezos' garage in Bellevue to a huge headquarters in... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-06-25 11:18:10 UTC ]
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UK publishing industry revenues overall stood at £6.05bn in 2018, down 2% on the £6.15bn revenue of the previous year, according to the PA Publishing Yearbook 2018, just released. Continue reading at The Bookseller
[ The Bookseller | 2019-06-25 05:53:24 UTC ]
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Describing a gradual decline in revenue for the US book business, the AAP's StatShot annual report estimates that the industry made $25.82 billion in 2018. The post AAP Issues Its Annual 2018 StatShot Look at the US Publishing Industry appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-06-24 03:19:46 UTC ]
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Publishing industry leaders made a strong declaration about the centrality of bricks-and-mortar retail to the publishing industry during a Thursday session at BookExpo 2019. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-30 04:00:00 UTC ]
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Pat Barker says she has a distrust of the publishing industry’s regional and class diversity drives because it could be "fashionable" and may not represent a long-term commitment. Continue reading at The Bookseller
[ The Bookseller | 2019-05-27 18:57:47 UTC ]
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Reiterating its emphasis on voices underrepresented in many parts of the publishing industry, the Amazon Literary Partnership reaches its 10th year. The post Amazon Literary Partnership Announces More than $1 Million in 2019 Grants appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-05-21 01:30:39 UTC ]
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For quite a few years, artificial intelligence seemed like just another buzzy term with vague implications on the publishing industry. But now, publishers are putting it into action. Through a range of applications, AI and natural language processing are being used by publishers to streamline... Continue reading at Publishing Executive
[ Publishing Executive | 2019-05-03 19:33:38 UTC ]
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The hunt is on for up-and-coming writers who could scoop this year’s £1,000 Guardian/Fourth Estate prize A Chinese villager with no arms becomes a Paralympian swimming champion; a dapper elderly Jamaican spends New Year’s Eve in a south London police cell under suspicion of domestic abuse; a... Continue reading at The Guardian
[ The Guardian | 2019-05-01 00:00:00 UTC ]
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The 2019 Sheikh Zayed Book Award winner in Children's Literature counsels the publishing industry to stop 'riding the wave' of typical entertainment and promote issue-based reality in young people's books. The post Zayed Award Winner Hussain Al Mutawaa on Children and the Habit of Reading... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-04-26 00:00:00 UTC ]
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Authors are being told to write under pseudonyms to present themselves as debut writers and feed the publishing industry’s “obsession” with new, marketable voices, Joanne Harris has said. Continue reading at The Bookseller
[ The Bookseller | 2019-04-16 00:00:00 UTC ]
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Figures in the publishing industry have expressed frustration at the latest round of gender pay gap reports, which showed little progress had been made since 2017. Continue reading at The Bookseller
[ The Bookseller | 2019-04-10 00:00:00 UTC ]
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Shaila Muñoz joins PRHGE with more than a decade working in the publishing industry, most recently at HarperCollins Christian Publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-29 00:00:00 UTC ]
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Philip Jones looks ahead to assess how the publishing industry will weather Brexit. Continue reading at The Bookseller
[ The Bookseller | 2019-03-26 00:00:00 UTC ]
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Across every industry, data is changing the way we work — and the publishing industry is no exception. Audience data, such as user engagement and visit value, has invaded online publishing and is forcing publishers away from old tactics towards adopting new revenue-growing strategies. Sponsored... Continue reading at Digiday
[ Digiday | 2019-03-21 00:00:00 UTC ]
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As a recipient of the Arts Connects Us Grant I travelled to Ghana and Sierra Leone to meet with writers and publishing professionals working in the field of books for young readers to foster creative and collaborative exchanges between those contacts and publishing professionals and readers in... Continue reading at British Council global
[ British Council global | 2019-03-19 11:10:28 UTC ]
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You started writing early in your high school days, what were you writing about most back then?I think it is exaggerating to say I started writing at high school. I was already writing, but it was mainly journaling, which was not for public consumption. There was a poem (about a tree in the... Continue reading at British Council global
[ British Council global | 2019-03-15 11:15:36 UTC ]
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The professor and author discusses his research into the publishing industry’s recent attempts to improve diversity. Continue reading at The Bookseller
[ The Bookseller | 2019-03-14 00:00:00 UTC ]
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Sunny Singh reflects on how far the Jhalak Prize and the publishing industry have come since the award was founded, and how far there is to go. Continue reading at The Bookseller
[ The Bookseller | 2019-03-08 00:00:00 UTC ]
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