Every day, digital publishers are challenged by the fragmentation of media. Third-party and social platforms appropriating content, mobile "snacking," low-quality "clickbait" competition and content recommendation services that drive visitors off-site are just some of the factors depressing pageviews, engagement and monetization. For these reasons, many key publisher metrics are trending downward. According to ComScore, digital publishers now see only 1.7 pageviews on average and just 3.8 minutes on-site per session.The good news is that the publishing industry has begun to align on a solution to the problem. Several leading publishers -- from Jeff Bezos at The Washington Post, to the New York Times' recent 2020 Report -- have identified visual, interactive storytelling as the right strategy to engage modern readers, who no longer wish to engage with longform text. Here's why.The power of rich media Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-03-29 00:00:00 UTC ]
Recent controversies surrounding books by Sally Kohn and Amy Chozick have revealed a system that makes it hard to authenticate the claims of authorsRecent weeks have seen a flurry of conversation about factchecking in the publishing industry. Two high-profile authors have had their work’s... Continue reading at The Guardian
[ The Guardian | 2018-05-16 00:00:00 UTC ]
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The members of Publishing Technology Partners are Ken Brooks, Bill Kasdorf, Thad McIlroy, Bill Rosenblatt, and Bill Trippe, all of whom have over 25 years’ experience working in the publishing industry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-26 00:00:00 UTC ]
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Regardless of the market's limited size, given a national population of only 1.9 million, the standards of the publishing industry in Latvia remain very high. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-23 00:00:00 UTC ]
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Following a sexual harassment scandal that has embroiled the children's sector of the publishing industry for the past week, James Dashner, author of the bestselling Maze Runner series, has been dropped by his publisher. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-16 00:00:00 UTC ]
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Ted Heinecken, who was regarded as a senior statesman of the publishing industry, with a career in publishing that spanned 58 years, 52 of them spent as a publisher's rep calling on stores in the Midwest, died in Chicago on Saturday. He was 84 years old. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-06 00:00:00 UTC ]
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During his Winter Institute 13 keynote address, author Junot Diaz delivered a blistering political statement urging the publishing industry to "stop talking about diversity and start decolonizing our shelves." Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-25 00:00:00 UTC ]
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The last time the Supreme Court took a hard look at how to impose sales taxes on home shopping, it was the era of mail-order catalogs — “before Amazon was even selling books out of Jeff Bezos’ garage,” lawyers recently told the justices. In 1992, the high court upheld a constitutional rule that... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-01-05 00:00:00 UTC ]
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Adrian Searle has spoken out for the first time since leaving Freight Books, calling the demise of the publisher a "personal tragedy" but not one which he thinks should "preclude him from future involvement in the publishing industry". Continue reading at The Bookseller
[ The Bookseller | 2017-12-09 00:00:00 UTC ]
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Diversity social enterprise Creative Access is launching a new mentoring scheme and is seeking volunteers from the publishing industry. Continue reading at The Bookseller
[ The Bookseller | 2017-12-05 00:00:00 UTC ]
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There is “huge opportunity” for the publishing industry to make money out of content marketing, an industry predicted to grow to $413bn (£305bn) by 2021. Continue reading at The Bookseller
[ The Bookseller | 2017-12-02 00:00:00 UTC ]
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Magazine publisher and broadcast company Meredith Corp. is acquiring Time Inc. in a deal valued at $2.8 billion as it seeks to adapt to the publishing industry’s challenge of migrating from print to the digital age. The Des Moines-based company said Sunday it would pay $18.50 a share for New... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-11-28 00:00:00 UTC ]
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Told that the publishing industry 'has a responsibility to be a beacon of inclusivity,' delegates to the UK's diversity conference look at challenges. The post The UK’s Second ‘Inclusivity Conference’ Grapples With Diversity Issues appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-11-14 00:00:00 UTC ]
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Comp titles, known in the publishing industry interchangeably as “comparative” or “competitive” titles, are a wonky industry Continue reading at HuffPost
[ HuffPost | 2017-11-06 15:15:50 UTC ]
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The two leaders touched on not only the power of culture to hold Europe together, but also on some issues within the publishing industry, including copyright and digitization. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-11 00:00:00 UTC ]
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Magazines still line classic newsstands like this one in Harvard Square in Cambridge, Mass. But the publishing industry has faded. Continue reading at The New York Times
[ The New York Times | 2017-09-23 00:00:00 UTC ]
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Graydon Carter, 25 years. Robbie Myers, 17 years. Cindi Leive, 16 years. Nancy Gibbs, 4 years as editor in chief and 28 more at the company. All four major magazine editors, at Vanity Fair, Elle, Glamour and Time, respectively, have stepped down from their positions within the month of... Continue reading at AdWeek
[ AdWeek | 2017-09-15 00:00:00 UTC ]
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Pride in Publishing (PiP), a brand-new networking group for LGBTQ+ people in the industry, has launched in order to create a way for queer members of the publishing industry to meet up, connect with others and find peer support. Continue reading at The Bookseller
[ The Bookseller | 2017-08-25 00:00:00 UTC ]
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If Jeff Bezos really wants make an impact, he should look to places where books aren't sold—but lent. Continue reading at Wired
[ Wired | 2017-08-09 00:00:00 UTC ]
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Gavin James Bower says the Man Booker Prize longlist shows the publishing industry needs to start talking about class seriously. Continue reading at The Bookseller
[ The Bookseller | 2017-08-05 00:00:00 UTC ]
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Twenty-three years ago, Jeff Bezos was selling books out of his garage. On Thursday, the Amazon chief executive at least temporarily dethroned Bill Gates as the richest person in the world. Following a 1.3% jump in Amazon.com Inc. shares Thursday morning, Bezos, 53, was worth as much as $91.3... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-07-27 00:00:00 UTC ]
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