Every day, digital publishers are challenged by the fragmentation of media. Third-party and social platforms appropriating content, mobile "snacking," low-quality "clickbait" competition and content recommendation services that drive visitors off-site are just some of the factors depressing pageviews, engagement and monetization. For these reasons, many key publisher metrics are trending downward. According to ComScore, digital publishers now see only 1.7 pageviews on average and just 3.8 minutes on-site per session.The good news is that the publishing industry has begun to align on a solution to the problem. Several leading publishers -- from Jeff Bezos at The Washington Post, to the New York Times' recent 2020 Report -- have identified visual, interactive storytelling as the right strategy to engage modern readers, who no longer wish to engage with longform text. Here's why.The power of rich media Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-03-29 00:00:00 UTC ]
At the 70th National Book Awards, held again this year at Cipriani Wall Street in lower Manhattan on Wednesday night, LeVar Burton presided over a smoothly run evening attended by a typically ebullient and dapper publishing industry crowd. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-11-20 05:00:00 UTC ]
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In the modern media environment, publishers need a formula for success that they can depend on—not just for today, but one that will allow them to adapt for the trends of tomorrow. That means embracing three key ingredients that every publisher needs to ensure future-readiness, regardless of... Continue reading at Folio Magazine
[ Folio Magazine | 2019-11-19 17:38:05 UTC ]
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More small strides were made in 2018 toward addressing issues of pay disparity and diversification of the workforce. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-11-15 05:00:00 UTC ]
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From cultural appropriation to literary snobbery, campaigning author Kit de Waal is well known for holding the publishing industry to account. Her passionate, inclusive and activist spirit has seen her named 2019 FutureBook Person of the Year. Continue reading at The Bookseller
[ The Bookseller | 2019-11-14 16:22:05 UTC ]
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As the writing challenge turns 20, it’s time for the publishing industry to challenge itself. Continue reading at HuffPost
[ HuffPost | 2019-11-01 09:45:13 UTC ]
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The publishing industry was up in arms over the summer when Google officially closed the loophole in its Chrome browser that allows website owners to detect whether a visitor has enabled Incognito mode to view their site. The complaint? It effectively undermined publishers’ efforts to prevent... Continue reading at Publishing Executive
[ Publishing Executive | 2019-10-31 16:47:22 UTC ]
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More than 33% of students at UK schools are from black and minority ethnic backgrounds, but only 4% of the protagonists in children's books in the UK are BAME. The publishing industry has made big claims about its push for inclusivity both on and off the page, but some believe progress is... Continue reading at The Guardian
[ The Guardian | 2019-10-29 10:10:28 UTC ]
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The weather is cooler, the pumpkins are here, and it’s time for people with opinions to start publishing articles announcing what to watch for in the media and publishing industry in the coming year. There are many others like it, but this one is mine. The media industry is experiencing a flood... Continue reading at Publishing Executive
[ Publishing Executive | 2019-10-24 12:50:31 UTC ]
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Podcasts are ever so slowly pivoting to subscriptions. The broad move to consumer revenue in the publishing industry is spreading to podcasts, as publishers like Slate and The Athletic look to use the loyal audiences podcasts attract to drive paying subscribers and monetize this platform in new,... Continue reading at Digiday
[ Digiday | 2019-10-24 04:01:40 UTC ]
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When the news first broke that the MIT Media Lab had a close relationship with deceased billionaire and convicted pedophile Jeffrey Epstein, some saw it as a momentary lapse in judgment, and there was widespread support for Media Lab director Joi Ito. But then New Yorker writer Ronan Farrow... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2019-10-03 10:50:57 UTC ]
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Literary agents are gatekeepers of the publishing industry. Find literary agents open to submissions from under represented and unique voices in this post. List will be updated regularly. The post Literary Agents Seeking Under Represented and Unique Voices by Robert Lee Brewer appeared first on... Continue reading at Writer's Digest
[ Writer's Digest | 2019-10-02 14:41:00 UTC ]
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Google is experimenting with contextual ads at "much lower costs" when it comes to marketing its own products—even as it leads the way as one of the most vocal proponents of the power of personal data for targeting ads online. Marvin Chow, Google’s VP of marketing, peeled back the curtain on... Continue reading at Advertising Age
[ Advertising Age | 2019-09-24 23:11:20 UTC ]
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Rogers, Coleridge and White’s Peter Robinson is leaving the publishing industry after 30 years of being an agent. Continue reading at The Bookseller
[ The Bookseller | 2019-09-24 06:39:15 UTC ]
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Literary agents are gatekeepers of the publishing industry. Find women's fiction literary agents open to submissions in this post. List will be updated regularly. The post Women’s Fiction Literary Agents Open to Submissions by Robert Lee Brewer appeared first on Writer's Digest. Continue reading at Writer's Digest
[ Writer's Digest | 2019-09-18 13:00:29 UTC ]
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In his poignant and strikingly insightful novel of 1956, The Lonely Londoners, Samuel Selvon shapes his narrative through the eyes of Caribbean migrants (now commonly referred to as the Windrush generation) upon their arrival to London post-World War II. His Trinidadian characters, having been... Continue reading at Electric Literature
[ Electric Literature | 2019-09-12 11:00:55 UTC ]
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Literary agents are gatekeepers of the publishing industry. Find historical fiction literary agents open to submissions in this post. List will be updated regularly. The post Historical Fiction Literary Agents Open to Submissions by Robert Lee Brewer appeared first on Writer's Digest. Continue reading at Writer's Digest
[ Writer's Digest | 2019-09-11 12:59:53 UTC ]
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Literary agents are gatekeepers of the publishing industry. Find food and cookbook literary agents open to submissions in this post. List will be updated regularly. The post Food and Cookbook Literary Agents Open to Submissions by Robert Lee Brewer appeared first on Writer's Digest. Continue reading at Writer's Digest
[ Writer's Digest | 2019-08-31 13:00:08 UTC ]
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Literary agents are gatekeepers of the publishing industry. Find memoir and narrative nonfiction literary agents open to submissions in this post. List will be updated regularly. The post Memoir and Narrative Nonfiction Literary Agents Open to Submissions by Robert Lee Brewer appeared first on... Continue reading at Writer's Digest
[ Writer's Digest | 2019-08-29 13:00:38 UTC ]
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Sponsored by Readex Research Against a backdrop of sustained industry instability, editorial salaries have remained relatively consistent year-over-year, according to data from Folio:’s annual survey of compensation levels at consumer, B2B and association magazine publishers, conducted in... Continue reading at Folio Magazine
[ Folio Magazine | 2019-08-27 18:49:12 UTC ]
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Literary agents are gatekeepers of the publishing industry. Find thriller literary agents open to submissions in this post. List will be updated regularly. The post Thriller Literary Agents Open to Submissions by Robert Lee Brewer appeared first on Writer's Digest. Continue reading at Writer's Digest
[ Writer's Digest | 2019-08-27 17:00:29 UTC ]
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