Every day, digital publishers are challenged by the fragmentation of media. Third-party and social platforms appropriating content, mobile "snacking," low-quality "clickbait" competition and content recommendation services that drive visitors off-site are just some of the factors depressing pageviews, engagement and monetization. For these reasons, many key publisher metrics are trending downward. According to ComScore, digital publishers now see only 1.7 pageviews on average and just 3.8 minutes on-site per session.The good news is that the publishing industry has begun to align on a solution to the problem. Several leading publishers -- from Jeff Bezos at The Washington Post, to the New York Times' recent 2020 Report -- have identified visual, interactive storytelling as the right strategy to engage modern readers, who no longer wish to engage with longform text. Here's why.The power of rich media Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-03-29 00:00:00 UTC ]
Cultural Cross Sections Elena Poniatowska In this column that originally appeared in La Jornada, Elena Poniatowska considers the role of editors and talks with Diego Rabasa, founder of publisher Sexto Piso. Already precarious, the pandemic lockdown has... Continue reading at World Literature Today
[ World Literature Today | 2020-06-03 21:05:48 UTC ]
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Today sees the launch of South Asian LitFest, a free, live online festival I've created to show celebrate and showcase authors both from the subcontinent and the diasporic South Asian writing community around the world. Why do we need it? Well, even as the publishing industry talks about... Continue reading at The Bookseller
[ The Bookseller | 2020-05-27 22:25:54 UTC ]
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Having dropped up to 2.5 million units in its worst 'acute COVID period' week, Kristin McLean says the US publishing industry needs to assess, predict, and harden weak spots for challenges ahead. The post NPD’s Kristen McLean on the US Industry: Weathering the Pandemic appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-05-27 12:33:49 UTC ]
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Recently, a colleague experienced an irksome response from a coworker when she could not meet with him at short notice. She felt frustrated that he seemed to show little compassion or understanding when she’s currently balancing a full-time job and homeschooling two young children. She’s not... Continue reading at Publishing Executive
[ Publishing Executive | 2020-05-27 12:00:06 UTC ]
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The Amazon Literary Partnership has announced $1 million in grant funding to 66 organizations across the publishing industry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-27 04:00:00 UTC ]
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The Covid-19 pandemic has brought huge swaths of the publishing industry to a halt, but one channel remains open and thriving: mobile webcomics. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-22 04:00:00 UTC ]
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Many months ago, when we all sat in our meeting rooms, sipping coffee and bouncing campaign ideas around, I don’t think any one of us marketing folk could have predicted just how much our plans would be forced to change. The effects of the national lockdown on marketing campaigns and the... Continue reading at The Bookseller
[ The Bookseller | 2020-05-20 21:41:29 UTC ]
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Interviews Veronica Esposito Emma Ramadan is a literary translator based in Providence, Rhode Island, where she is the co-owner of Riffraff, a bookstore and bar. She is the recipient of an NEA Translation Fellowship, a PEN/Heim grant, and a Fulbright... Continue reading at World Literature Today
[ World Literature Today | 2020-05-18 18:20:27 UTC ]
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Offering what they call their ‘360-degree view of the potential as well as the shortcomings of the publishing industry,’ Italy’s literary agents are organizing during the ‘critical situation’ imposed by COVID-19. By Porter Anderson, Editor-in-Chief | @Porter_Anderson ‘For a New Start After the... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-05-11 03:29:40 UTC ]
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April 2020 found the publishing industry entering a period of unexpected change as bookshops closed and the focus turned to digital sales. The COVID-19 lockdown has forced writers to re-evaluate the future in this difficult time. As a narrative psychologist and fiction writer, I am interested... Continue reading at The Bookseller
[ The Bookseller | 2020-05-05 04:49:45 UTC ]
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Publishing industry sales rose 3.5% in the first two months of 2020 over the same period in 2019, according to data supplied to the AAP by 1,361 publishers for the organization’s StatShot report. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-01 04:00:00 UTC ]
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Could the coronavirus crisis and the UK lockdown be offering the publishing industry a glimpse into a world without bookshops? Continue reading at The Bookseller
[ The Bookseller | 2020-04-30 02:18:22 UTC ]
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Publishing industry sales had a nice start to 2020, rising 3.5% through February, according to AAP's StatShot program. Sales of adult books were up 2.9%, and sales in the children/young adult rose 6.3%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-27 04:00:00 UTC ]
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In a joint statement released to mark World Book Day, leaders of three organizations serving the publishing industry issued a cry to support the country’s booksellers as they struggle to survive the Covid-19 pandemic. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-24 04:00:00 UTC ]
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Bluemoose Books founder Kevin Duffy has called on the publishing industry to rally behind its smaller presses at this time of crisis and to establish a fund to help independent publishers survive what Duffy said had been a 90% reduction in revenue as a result of the lockdown. Continue reading at The Bookseller
[ The Bookseller | 2020-04-14 17:49:26 UTC ]
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For the first time, a spate of new and forthcoming titles written by people with disabilities across the United States suggests that the publishing industry may finally be amplifying their voices and stories. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-03 04:00:00 UTC ]
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There’s been a rapid rise in submissions from would-be authors since the coronavirus outbreak. If you’re dusting off your manuscript, here are some things to keep in mindIf you’re one of those people who always said they would write a novel if only they had the time: this is your moment. As more... Continue reading at The Guardian
[ The Guardian | 2020-03-26 16:00:31 UTC ]
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A lot has happened since I wrote to you last week about the rapid spread of COVID-19, its impact on all of us in publishing and our continued commitment to serve you. As I stated then, Folio: will keep our promise to seek out positive stories on how our community can get through this... Continue reading at Folio Magazine
[ Folio Magazine | 2020-03-26 13:00:37 UTC ]
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The Publishers Association has unveiled a brand and website redesign, including a new logo, icon and colour scheme that have been chosen "to reflect the creativity and dynamism of the publishing industry". Continue reading at The Bookseller
[ The Bookseller | 2020-03-25 01:18:09 UTC ]
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The publishing industry looks for the way forward–in a world in which what's truly essential simply may not include physical bookselling for a time. The post Weekend Reality Check: Our Bookstores and What’s ‘Essential’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-03-23 14:30:16 UTC ]
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