Every day, digital publishers are challenged by the fragmentation of media. Third-party and social platforms appropriating content, mobile "snacking," low-quality "clickbait" competition and content recommendation services that drive visitors off-site are just some of the factors depressing pageviews, engagement and monetization. For these reasons, many key publisher metrics are trending downward. According to ComScore, digital publishers now see only 1.7 pageviews on average and just 3.8 minutes on-site per session.The good news is that the publishing industry has begun to align on a solution to the problem. Several leading publishers -- from Jeff Bezos at The Washington Post, to the New York Times' recent 2020 Report -- have identified visual, interactive storytelling as the right strategy to engage modern readers, who no longer wish to engage with longform text. Here's why.The power of rich media Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-03-29 00:00:00 UTC ]
We talk with Serendipity Literary Agency founder Regina Brooks, who has built a roster of award-winning authors and illustrators while remaining committed to making the publishing industry more diverse. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-08-21 04:00:00 UTC ]
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The US publishing industry’s revenues are down 4.2% for the year to date, according to the Association of American Publishers' latest StatShot report, although Trade sales in the six-month period held on with a rise of almost 3% compared to the first half of 2019. Continue reading at The Bookseller
[ The Bookseller | 2020-08-19 02:12:36 UTC ]
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Seeing unexpected pairings of readers and books quickly dispels the idea of who reads what• Time to reset: more brilliant ideas to remake the worldI have a party trick. If you name three books you like and two you hate, I can write you a reading list of 10 books you will love.I’ve gained this... Continue reading at The Guardian
[ The Guardian | 2020-08-15 10:00:40 UTC ]
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Eased restrictions in Russia have yet to result in a return of sales for the publishing industry. Some 40 percent of bookstores remain closed. The post Coronavirus Impact: Russian Book Market Struggling Despite Reopenings appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-07-20 15:49:57 UTC ]
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Limited promotion and marketing budgets reinforce false ideas about how well diverse books and writers will sell. This leads to a negative cycle for black, Asian and minority ethnic writers. Continue reading at The Conversation
[ The Conversation | 2020-07-15 09:57:53 UTC ]
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I May Destroy You skewers the weirdness of fandom and captures just how terrifying the publishing industry can beMichaela Coel’s critically acclaimed new TV series I May Destroy You (BBC One), the journey of a young woman uncovering and trying to deal with sexual trauma, is a show that I fall... Continue reading at The Guardian
[ The Guardian | 2020-07-11 07:00:06 UTC ]
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The past few months have restricted physical access to bookshops, interrupted supply chains and created a raft of logistical complexities for the publishing industry. Even with restrictions easing, traditional consumer marketing and PR are trickier to execute safely. However, our data at The... Continue reading at The Bookseller
[ The Bookseller | 2020-07-07 15:24:03 UTC ]
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The board of directors at Ebony has removed CEO Willard Jackson, the magazine said Sunday, citing an ongoing independent investigation into "a number of transactions that Jackson led." A co-founder and vice chairman of Clear View Group (CVG), the private equity firm that acquired Ebony from... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-06 17:59:58 UTC ]
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The Spanish publishing industry has gained new clarity on where it stands with the government and is ratcheting up its demands for pendemic assistance. The post Coronavirus Impact: Spain’s Publishers Open a Two-Front Strategy appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-07-06 13:44:10 UTC ]
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There’s no doubt COVID-19 has forever changed the world as we know it. A small slice of life that had to shift trajectory is the publishing industry. Debut authors are especially struggling as the books they have worked on for countless years are released into a world without in-person book... Continue reading at Electric Literature
[ Electric Literature | 2020-06-30 11:00:00 UTC ]
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A group of B2B publishers and ad tech firms are banding together to curtail the harvesting of publisher-specific data from online ad auctions by third-parties, a practice they argue is an unauthorized breach which places their relationships with their audiences at risk. Referred to as data... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-17 21:29:40 UTC ]
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The social media campaign could force publishers to focus on black writers by encouraging readers to buy their booksCould the New York Times’ Best Seller book list ever be filled entirely by black authors?As industries undergo reckonings around race, in the wake of international demonstrations... Continue reading at The Guardian
[ The Guardian | 2020-06-17 10:00:17 UTC ]
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I want to acknowledge that my experience as a South Asian is not the same as those of Black people in this country. Although it’s important to note that we may have some shared experiences, the current BLM protests are about Black Lives, and it’s crucial to know the difference. However, the... Continue reading at The Bookseller
[ The Bookseller | 2020-06-15 19:31:29 UTC ]
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As Black Lives Matter protests take place across the world, the publishing world is rushing to support those ‘ignored by the mainstream’. Who is the mainstream, then?The publishing industry is stilted and archaic. I worked in it for seven years, and left due to reasons I can’t legally talk... Continue reading at The Guardian
[ The Guardian | 2020-06-11 09:44:22 UTC ]
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I am a Black author and publisher in an industry that is dominated by white people. Black Lives Matter is not a hashtag. It is a movement that will carry on until we have seen real change. It is being said time and time again but there is still not enough representation in the publishing... Continue reading at The Bookseller
[ The Bookseller | 2020-06-11 01:22:51 UTC ]
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Author Dorothy Koomson has written an open letter to the publishing industry, in which she describes it as a “hostile environment for Black authors”. Continue reading at The Bookseller
[ The Bookseller | 2020-06-10 06:37:48 UTC ]
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Frontline booksellers are the first people customers see when they set foot in bookstores across America, and are among the most vulnerable workers in the publishing industry. This is what their world looks like now. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-05 04:00:00 UTC ]
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Cultural Cross Sections Taylor Hickney In this profile, one of Marie-Helene Bertino’s students at the New School provides a personal glimpse of the author, whose new novel, Parakeet, was published June 2. On the evening of the National Book Awards,... Continue reading at World Literature Today
[ World Literature Today | 2020-06-04 19:40:55 UTC ]
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Asking consumers to remember what booksellers mean to them, Spain's publishing industry associations roll out a campaign to reopen book retailers. The post Coronavirus Response: Spain’s Publishing Industry Mobilizes Bookstore Support appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-06-04 13:07:04 UTC ]
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Pandemic Dispatches Elena Poniatowska In this column that originally appeared in La Jornada, Elena Poniatowska considers the role of editors and talks with Diego Rabasa, founder of publisher Sexto Piso. Already precarious, the pandemic lockdown has made... Continue reading at World Literature Today
[ World Literature Today | 2020-06-03 21:05:48 UTC ]
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