Every day, digital publishers are challenged by the fragmentation of media. Third-party and social platforms appropriating content, mobile "snacking," low-quality "clickbait" competition and content recommendation services that drive visitors off-site are just some of the factors depressing pageviews, engagement and monetization. For these reasons, many key publisher metrics are trending downward. According to ComScore, digital publishers now see only 1.7 pageviews on average and just 3.8 minutes on-site per session.The good news is that the publishing industry has begun to align on a solution to the problem. Several leading publishers -- from Jeff Bezos at The Washington Post, to the New York Times' recent 2020 Report -- have identified visual, interactive storytelling as the right strategy to engage modern readers, who no longer wish to engage with longform text. Here's why.The power of rich media Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-03-29 00:00:00 UTC ]
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Facebook video publisher Attn is producing a long-form version of its popular video series “America Versus,” which will live on its site and streaming platforms. Attn has also produced other content for HBO Now and Spotify. Similarly, CNN’s Great Big Story just premiered its first TV show on the... Continue reading at Digiday
[ Digiday | 2016-12-06 00:00:00 UTC ]
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It’s getting easier to get to a billion views on Facebook. But publishers that are only chasing scale, and not thinking about video as a long-term business, are in trouble. Take, for instance, TV, which can monetize the same piece of content through advertising, licensing, syndication,... Continue reading at Digiday
[ Digiday | 2016-11-21 00:00:00 UTC ]
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Could software someday design book covers that could be judged—correctly—by human readers? Research in Japan says...it depends. The post Machine Learning: Can a Computer Judge a Book By Its Cover? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-11-14 00:00:00 UTC ]
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The name CrowdTangle may not be familiar to you, but Facebook just snatched up the company to help its publishers track how content moves around the internet. CrowdTangle's platform launched four years ago, giving companies a real-time look at conten... Continue reading at Engadget
[ Engadget | 2016-11-11 00:00:00 UTC ]
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Header bidding is a hot topic in publishing currently having unlocked new ways to bump up programmatic ad yields. Being early into the tech, case studies are still few and far between though magazine publisher Future has made some good headway. The group, which trades 70 percent of its 400... Continue reading at Digiday
[ Digiday | 2016-10-26 00:00:00 UTC ]
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Increasingly, companies like Google are hiring writers to give their AI a more human edge. Companies building bots for platforms like Facebook and Kik can’t really compete with the resource of these tech giants. But giving bots a personality is becoming more of a competitive advantage, companies... Continue reading at Digiday
[ Digiday | 2016-10-12 00:00:00 UTC ]
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Snapchat is a little different today, going back to its roots with a retooling that boosts personal messages and lowers visibility for its publishing partners in Discover.The reconfiguration is seen as a sign that Snapchat doesn't see the need to keep putting Discover in users' faces. A few... Continue reading at Advertising Age
[ Advertising Age | 2016-10-10 00:00:00 UTC ]
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Crystal Mahey-Morgan looks at whether publishing can learn anything from grime artists choosing to make their own way in the music industry. Continue reading at The Bookseller
[ The Bookseller | 2016-09-22 00:00:00 UTC ]
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Pearson retained its position as the biggest publisher in the world for the eighth consecutive year in the Global Ranking of the Publishing Industry 2016 which, despite the number one publisher’s slump, also showed ongoing growth of the top end of the list. Continue reading at The Bookseller
[ The Bookseller | 2016-08-31 00:00:00 UTC ]
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Cengage Learning is a leading educational content, technology, and services company for the higher education and K–12, professional and library markets worldwide. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-26 00:00:00 UTC ]
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Woongjin ThinkBig was established in 1980 as Woongjin Publications and focuses on educational materials for people of all ages, including study books, complete collections, single works, after-school learning materials, textbooks and online content. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-26 00:00:00 UTC ]
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Three German companies, another from Belgium and one from the UK will pitch video game projects to specialists later this month at GamesCon in Cologne. The post Five Publishing Companies To Pitch Their Content at Germany’s GamesCom appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-08-09 00:00:00 UTC ]
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A year after Marlon James and his indie press Oneworld beat publishing giants to win the Man Booker, three independent publishers have made the 2016 longlist. But what effect does the ‘mother of all prizes’ have on tiny teams?Man Booker 2016 longlist – in picturesAlongside heavy hitters such as... Continue reading at The Guardian
[ The Guardian | 2016-07-29 00:00:00 UTC ]
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Small publishing houses have been snapping up deals for a biography of the new PM, so when will the traditional political publishers join the race? A week is a long time in politics, but a year can go in a flash in the publishing world, where it is becoming apparent that there is currently no... Continue reading at The Guardian
[ The Guardian | 2016-07-15 00:00:00 UTC ]
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Creating original editorial content is expensive. That’s why modern publishing is as much an exercise in dusting off and repurposing old articles as it is creating new ones. The approaches range from BuzzFeed applying the listicle format to new topics and repurposing video as text to The New... Continue reading at Digiday
[ Digiday | 2016-07-13 00:00:00 UTC ]
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The social network is a fact of life for any company that creates content. And the new reality will require lots of adjustment.The day many marketers and publishers have dreaded has arrived: Facebook is changing its algorithm to send less traffic to content sites.Read Full Story Continue reading at Fast Company
[ Fast Company | 2016-07-01 00:00:00 UTC ]
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Ever since Facebook introduced its Instant Articles feature last year, publishers have been wondering how the move would play out.The lure is clear: Facebook provides exposure and traffic despite the fact that Instant Articles do not link to the publishers' sites. For Facebook, A-list content... Continue reading at Advertising Age
[ Advertising Age | 2016-06-30 00:00:00 UTC ]
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Expect to see more pictures of your friends' pets and wedding announcements from extended family members in your Facebook news feed in the coming weeks. And expect to see less news. In yet another blow to publishers that have spent years building audiences to build traffic and revenue, the... Continue reading at AdWeek
[ AdWeek | 2016-06-29 00:00:00 UTC ]
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Ho Pin, who runs a Chinese-language publishing company, in Queens in February. Living in the United States is his strategy for staying out of the clutches of China’s police if his publications offend the Communist Party. Continue reading at The New York Times
[ The New York Times | 2016-06-17 00:00:00 UTC ]
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Executive editor Gillian Britt explains the brand’s unique format. The post What Publishers Can Learn from Eat Drink Lucky’s E-Mail Success appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-08 00:00:00 UTC ]
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