Every day, digital publishers are challenged by the fragmentation of media. Third-party and social platforms appropriating content, mobile "snacking," low-quality "clickbait" competition and content recommendation services that drive visitors off-site are just some of the factors depressing pageviews, engagement and monetization. For these reasons, many key publisher metrics are trending downward. According to ComScore, digital publishers now see only 1.7 pageviews on average and just 3.8 minutes on-site per session.The good news is that the publishing industry has begun to align on a solution to the problem. Several leading publishers -- from Jeff Bezos at The Washington Post, to the New York Times' recent 2020 Report -- have identified visual, interactive storytelling as the right strategy to engage modern readers, who no longer wish to engage with longform text. Here's why.The power of rich media Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-03-29 00:00:00 UTC ]
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Amid policy changes at social network, media mogul criticizes it for failing to ‘adequately reward’ publishers that add value and integrityRupert Murdoch issued a new salvo in the row between Facebook and news publishers on Monday, calling on the social media company to pay publishers for their... Continue reading at The Guardian
[ The Guardian | 2018-01-23 00:00:00 UTC ]
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Publishers were able to make decent money on Facebook by making and selling custom videos for advertisers, but that could soon change. The post Facebook news-feed changes will cut into publishers’ branded-content revenue appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-22 00:00:00 UTC ]
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Publishers that have been briefed by Facebook believe this latest move would be a dramatic step in the direction of reducing publishers’ presence in the news feed. The post ‘We’re losing hope’: Facebook tells publishers big change is coming to News Feed appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-12 00:00:00 UTC ]
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Ian Bartlett says the ruling that Uber is a transport company not a digital service could also change the way we view other digital giants; and Derek Wyatt suggests a post-Brexit Britain could create a Global Digital Foundation to address these issuesUber is officially a transport company and... Continue reading at The Guardian
[ The Guardian | 2017-12-22 00:00:00 UTC ]
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There is “huge opportunity” for the publishing industry to make money out of content marketing, an industry predicted to grow to $413bn (£305bn) by 2021. Continue reading at The Bookseller
[ The Bookseller | 2017-12-02 00:00:00 UTC ]
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Aided by downloadable audio, HarperCollins, Houghton Mifflin Harcourt, and Simon & Schuster posted higher quarterly results. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-10 00:00:00 UTC ]
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No one's leaving Facebook, but there might be fewer videos on the platform. The post Video publishers on what happens after Facebook stops subsidizing video content appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-11-03 00:00:00 UTC ]
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Each November for the past 18 years, thousands of writers have taken the National Novel Writing Month challenge, creating a 50,000-word novel draft in 30 days. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-27 00:00:00 UTC ]
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Facebook is finally letting publishers build paywalls inside Instant Articles, but only on Android phones.On Thursday, the social network announced its latest remedy for publishers that while able to tap into large audiences on Facebook, are afraid to give away their content too cheaply. The... Continue reading at Advertising Age
[ Advertising Age | 2017-10-20 00:00:00 UTC ]
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Kevin Systrom said Instagram and Facebook realize media companies are important to their ecosystems and want to make sure publishers thrive there. The post Instagram’s Kevin Systrom on publishing on platforms: ‘The big question is, what’s the business model?’ appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-10-13 00:00:00 UTC ]
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Some publishers show more pop-ups, autoplay ads and content recommendation ads to flyby readers. The post Some publishers give Facebook and Google visitors a worse user experience appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-10-05 00:00:00 UTC ]
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Publishers have to scramble to keep up on Facebook, while the platform sends very little revenue in return. The post Facebook gives, but continues to take more from publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-09-20 00:00:00 UTC ]
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“We are not going to give up." The post ‘We are not going to give up’: German publishers continue war with ad blockers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-09-19 00:00:00 UTC ]
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Woongjin ThinkBig was established in 1980 as Woongjin Publications and focuses on educational materials for people of all ages, including study books, complete collections, single works, after-school learning materials, textbooks and online content. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-25 00:00:00 UTC ]
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Cengage Learning is a leading educational content, technology, and services company for the higher education and K–12, professional and library markets worldwide. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-25 00:00:00 UTC ]
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Facebook introduced an easy way for users to tell when articles in its Trending feature and search originate from publishers. Product manager Andrew Anker said in a blog post that the social network eventually intends to expand these publisher logos to "all places where people consume news on... Continue reading at AdWeek
[ AdWeek | 2017-08-22 00:00:00 UTC ]
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Blink Publishing has signed Love Island’s Marcel Somerville to publish Dr Marcel’s Little Book of Big Love. Continue reading at The Bookseller
[ The Bookseller | 2017-07-29 00:00:00 UTC ]
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As schools turn to open digital resources to cut student costs, reeling college book makers are looking for ways to monetize the free content. The digital revolution has been rocking the academic publishing applecart for years. Students bristling at the price of books—an intro biology text can... Continue reading at Fast Company
[ Fast Company | 2017-07-28 00:00:00 UTC ]
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Credit: Illustration by Tam Nguyen/Ad AgeFacebook's plan to let publishers sell subscriptions on its platform is renewing some of its media partners' optimism about their future together.Campbell Brown, head of news partnerships at Facebook, confirmed at an industry event this week that the... Continue reading at Advertising Age
[ Advertising Age | 2017-07-20 00:00:00 UTC ]
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It is an industry like no other, with profit margins to rival Google – and it was created by one of Britain’s most notorious tycoons: Robert Maxwell• Read the text version hereSubscribe via Audioboom, iTunes, Soundcloud, Mixcloud, Acast & Sticher and join the discussion on Facebook and... Continue reading at The Guardian
[ The Guardian | 2017-07-07 00:00:00 UTC ]
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