Every day, digital publishers are challenged by the fragmentation of media. Third-party and social platforms appropriating content, mobile "snacking," low-quality "clickbait" competition and content recommendation services that drive visitors off-site are just some of the factors depressing pageviews, engagement and monetization. For these reasons, many key publisher metrics are trending downward. According to ComScore, digital publishers now see only 1.7 pageviews on average and just 3.8 minutes on-site per session.The good news is that the publishing industry has begun to align on a solution to the problem. Several leading publishers -- from Jeff Bezos at The Washington Post, to the New York Times' recent 2020 Report -- have identified visual, interactive storytelling as the right strategy to engage modern readers, who no longer wish to engage with longform text. Here's why.The power of rich media Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-03-29 00:00:00 UTC ]
Representation matters. Last year, using the 2020 Arthur C. Clarke Award submission list, I wrote about the problems facing the genre publishing industry here in the UK. Since then, using the same methodology, we’ve collated the data from 2013 through 2020 to look for progress. We could have... Continue reading at The Bookseller
[ The Bookseller | 2021-07-07 19:02:10 UTC ]
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Neither authors nor publishing houses have figured out how to turn the new president into a compelling villain. Continue reading at The Atlantic
[ The Atlantic | 2021-06-02 09:00:00 UTC ]
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Joel Friedlander, the author, blogger, book designer, publisher, and publishing industry consultant, died on May 7 of cancer. He was 73. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-11 04:00:00 UTC ]
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Social media is now a vital platform to promote new titles. And that means jacket designs that hit you ‘hard and quick’Last week’s big literary event was not the publication of a new book, the million-pound signing of a celebrity author or the announcement of a prestigious prize. Instead, it was... Continue reading at The Guardian
[ The Guardian | 2021-04-18 09:00:04 UTC ]
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Having collected views from Black people across the publishing industry for the past year, the Black Agents and Editors’ Group has outlined 15 steps for how those in the trade can do better. Continue reading at The Bookseller
[ The Bookseller | 2021-04-09 07:18:36 UTC ]
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The two-year-old Oakland, Calif.-based "partnership publisher" is hoping to disrupt the publishing industry's traditional models. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-02 04:00:00 UTC ]
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Analysis: if Bertelsmann, owner of Penguin Random House, buys US publisher, writers expect smaller deals and less choice for readersUK watchdog investigates Penguin owner’s Simon & Schuster takeoverJokes circulated online when, in 2013, Penguin and Random House merged: would the new... Continue reading at The Guardian
[ The Guardian | 2021-03-22 23:24:23 UTC ]
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Across the publishing industry, there has been a growing shift towards a strategy of on-demand, and the disruptive events of 2020 and Covid-19 have only accelerated these changes. Continue reading at The Bookseller
[ The Bookseller | 2021-03-14 04:55:45 UTC ]
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Unless you’re a disgraced politician, trying to get a book published can be difficult, nerve-wracking, soul-denting work. If you’re anything like me, though, it really helps to hear that rejection is the rule in the publishing industry, rather than the exception. When my novel was out on... Continue reading at Literrary Hub
[ Literrary Hub | 2021-03-10 17:04:17 UTC ]
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Publishing has long relied on self-employed freelancers for a diverse range of roles. From editors and copywriters to illustrators and ghost-writers, the periplectic nature of creativity has long been such that impermanence is a norm. Against that context, the publishing industry faces the new... Continue reading at The Bookseller
[ The Bookseller | 2021-03-09 00:04:53 UTC ]
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When I left the publishing industry at the end of 2007, the first Kindle had gone on sale just a month earlier, Apple had not yet launched the iPad and few people in publishing knew what an app was. It was a very different world. Continue reading at The Bookseller
[ The Bookseller | 2021-03-05 11:09:47 UTC ]
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While the pandemic sent shockwaves across the world’s publishing industry in 2020, some international markets reported strong performances with the US posting record-breaking sales while Australia also saw a major boost. Continue reading at The Bookseller
[ The Bookseller | 2021-02-25 01:03:16 UTC ]
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Wattpad has increasingly become a very popular platform among young writers. Allowing anyone to share their works and providing a route for aspiring authors to be discovered by the publishing industry, it has become a compelling route for those to looking to develop professionally as a writer... Continue reading at The Bookseller
[ The Bookseller | 2021-02-24 03:00:18 UTC ]
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Google's News Corp deal may pacify Australian lawmakers, but publishing industry members worry about repercussions for smaller publishers. The post ‘I’m afraid of repercussions’: Publishing industry members question Google’s motives in paying off News Corp appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-18 05:01:00 UTC ]
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Google's News Corp deal may pacify Australian lawmakers, but publishing industry members worry about repercussions for smaller publishers. The post ‘I’m afraid of repercussions’: Publishing industry members question Google’s motives in paying off News Corp appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-18 05:01:00 UTC ]
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The idea for Muslim Voices in Publishing was born out of a feeling of loneliness – something that we have all experienced in multitudes over the many months of isolation and social distancing. The past year has been a stark reminder that, in anything we set out to do, there is often a need for a... Continue reading at The Bookseller
[ The Bookseller | 2021-02-14 20:11:39 UTC ]
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One issue that causes the most stress for many employees, including those in the publishing industry, is the dread of simply arriving at work. Far too many people know they will face a negative atmosphere the moment they walk (or rather Zoom) into their workspace. The job we are employed to do... Continue reading at The Bookseller
[ The Bookseller | 2021-02-09 15:02:23 UTC ]
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After 27 years, Jeff Bezos, the entrepreneur who turned an online bookstore into one of the most powerful companies in the world, announced his plans to step down as Amazon CEO. In an email to employees on Tuesday, Bezos said the transition will come in Q3, at which point he will become... Continue reading at AdWeek
[ AdWeek | 2021-02-02 21:43:59 UTC ]
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Jeff Bezos, founder and CEO of Amazon, will hand over the CEO duties to Andy Jassy, head of Amazon Web Services, this summer. The company reported that sales in the year jumped 38% over 2019, to $386.1 million, and earnings skyrocketed 84%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-02 05:00:00 UTC ]
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Hannah Bright is returning to the publishing industry, joining the Midas books team as senior accounts manager from mid February. Continue reading at The Bookseller
[ The Bookseller | 2021-01-26 01:26:23 UTC ]
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