Every day, digital publishers are challenged by the fragmentation of media. Third-party and social platforms appropriating content, mobile "snacking," low-quality "clickbait" competition and content recommendation services that drive visitors off-site are just some of the factors depressing pageviews, engagement and monetization. For these reasons, many key publisher metrics are trending downward. According to ComScore, digital publishers now see only 1.7 pageviews on average and just 3.8 minutes on-site per session.The good news is that the publishing industry has begun to align on a solution to the problem. Several leading publishers -- from Jeff Bezos at The Washington Post, to the New York Times' recent 2020 Report -- have identified visual, interactive storytelling as the right strategy to engage modern readers, who no longer wish to engage with longform text. Here's why.The power of rich media Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-03-29 00:00:00 UTC ]
In the 37 years since Adweek first honored standout magazines in its annual Hot List, the publishing industry has undergone a massive transformation (to put it mildly), which we've been helping our readers navigate in our pages and online. As such, we felt that the Hot List itself was due for a... Continue reading at AdWeek
[ AdWeek | 2017-07-26 00:00:00 UTC ]
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Pearlstine will retire in mid-July after a 40-year run in the publishing industry. The post Norman Pearlstine, Time Inc. Vice Chairman, to Retire appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-07-12 00:00:00 UTC ]
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A five-week summer program created by the L.A. Review of Books is currently underway at USC to help people break into the publishing industry. But that industry, despite having some local stars, is centered 3,000 miles away. “We do want to make people job ready," said LARB publisher and editor... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-07-09 00:00:00 UTC ]
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Charlie Redmayne paid tribute to the veterans of the publishing industry who had passed away in the “brutal” last year at the HarperCollins summer party. Continue reading at The Bookseller
[ The Bookseller | 2017-07-07 00:00:00 UTC ]
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Leading figures have urged the publishing industry to pool its data and money to create a cross-industry campaign about the value of books and reading. Continue reading at The Bookseller
[ The Bookseller | 2017-06-23 00:00:00 UTC ]
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The publishing industry has rallied round to support Newham Bookshop’s charity drive for victims of the Grenfell Tower in London. Continue reading at The Bookseller
[ The Bookseller | 2017-06-16 00:00:00 UTC ]
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The inaugural Jhalak Prize for Book of the Year by a Writer of Colour was awarded in March. Co-founder and chair of judges Sunny Singh analyses what the 100-plus submissions made to the prize reveal about the publishing industry. Continue reading at The Bookseller
[ The Bookseller | 2017-06-03 00:00:00 UTC ]
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Customers shopped during a preview on Tuesday for Amazon’s first New York bookstore. Continue reading at The New York Times
[ The New York Times | 2017-05-24 00:00:00 UTC ]
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Amazon will open its seventh bookstore on Thursday in New York, the company's first brick-and-mortar location in the home city of America's publishing industry. The 4,000-square-foot store, near the headquarters of publishers Penguin Random House, Hachette and Simon & Schuster, held a soft... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-05-24 00:00:00 UTC ]
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Ad Age "Media Guy" columnist Simon Dumenco's media roundup for the morning of Friday, May 19:I came thisclose to being able to make this a Trump-free edition of your daily media scan, but then, well, see Nos. 5 and 6, below. (Sorry!) Anyway, let's get started ...1. More evidence that Jeff Bezos... Continue reading at Advertising Age
[ Advertising Age | 2017-05-19 00:00:00 UTC ]
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In an amicus brief, AAP lawyers argue that a reversal legalizing the resale of digital media would be "catastrophic" for the publishing industry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-13 00:00:00 UTC ]
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Consumer sales down to £204m last year and are at lowest level since 2011 – when Amazon Kindle sales first took off in UK Britons are abandoning the ebook at an alarming rate with sales of consumer titles down almost a fifth last year, as “screen fatigue” helped fuel a five-year high in printed... Continue reading at The Guardian
[ The Guardian | 2017-04-27 00:00:00 UTC ]
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The publishing industry has rallied round to help the independent Big Green Bookshop after one of its owners sent out a desperate tweet appealing for customers because they were “seriously skint”. Continue reading at The Bookseller
[ The Bookseller | 2017-04-27 00:00:00 UTC ]
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Penguin Random House UK (PRH UK) will now pay its work experience participants the National Living Wage in a bid to make the publishing industry more accessible and diverse. Continue reading at The Bookseller
[ The Bookseller | 2017-04-18 00:00:00 UTC ]
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Ada Igwebu and Connor Faulkner have been offered places by Blake Friedmann on its inaugural Carole Blake Open Doors Project, a programme encouraging candidates from diverse backgrounds to enter the publishing industry. Continue reading at The Bookseller
[ The Bookseller | 2017-04-06 00:00:00 UTC ]
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Every day, digital publishers are challenged by the fragmentation of media. Third-party and social platforms appropriating content, mobile "snacking," low-quality "clickbait" competition and content recommendation services that drive visitors off-site are just some of the factors depressing... Continue reading at Advertising Age
[ Advertising Age | 2017-03-29 00:00:00 UTC ]
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Publishers and agents have noted an “upbeat” mood at this year’s fair, with many saying that the publishing industry can play an important role in helping people to navigate through or escape from the prevailing turbulent political climate. Continue reading at The Bookseller
[ The Bookseller | 2017-03-17 00:00:00 UTC ]
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It can be cheaper to buy the physical copy of a book than a digital download thanks to changes in Amazon’s deal with publishersAt the start of this decade publishers feared the death of the paperback. Britons abandoned bookshops at an alarming rate, seduced by e-readers and cheap digital... Continue reading at The Guardian
[ The Guardian | 2017-03-17 00:00:00 UTC ]
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Authors, agents, chief executives and more predict what will happen in the publishing industry in 2017. Continue reading at The Bookseller
[ The Bookseller | 2017-01-09 00:00:00 UTC ]
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After Donald Trump's triumph in the US election, Sarah Shaffi looks at how more than ever the publishing industry needs to promote messages of inclusivity and diversity. Continue reading at The Bookseller
[ The Bookseller | 2016-11-11 00:00:00 UTC ]
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