Every day, digital publishers are challenged by the fragmentation of media. Third-party and social platforms appropriating content, mobile "snacking," low-quality "clickbait" competition and content recommendation services that drive visitors off-site are just some of the factors depressing pageviews, engagement and monetization. For these reasons, many key publisher metrics are trending downward. According to ComScore, digital publishers now see only 1.7 pageviews on average and just 3.8 minutes on-site per session.The good news is that the publishing industry has begun to align on a solution to the problem. Several leading publishers -- from Jeff Bezos at The Washington Post, to the New York Times' recent 2020 Report -- have identified visual, interactive storytelling as the right strategy to engage modern readers, who no longer wish to engage with longform text. Here's why.The power of rich media Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-03-29 00:00:00 UTC ]
The largest Spanish-language book fair in the world has become a place where thought leaders, artists, educators, and scientists gather to share information that impacts the publishing industry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-11 00:00:00 UTC ]
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The publishing industry needs to improve the diversity of its staff and open itself up to writers of all backgrounds if it is to increase the range of its output, publishers have told The Bookseller. Continue reading at The Bookseller
[ The Bookseller | 2016-11-04 00:00:00 UTC ]
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The AdBlock Plus whitelist program has been a lightning rod of controversy within the publishing industry ever since it debuted in 2011. But despite how often the whitelist is written about, it isn’t entirely clear to many people how the process behind it works. Here we explain what we know and... Continue reading at Digiday
[ Digiday | 2016-10-13 00:00:00 UTC ]
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By and large, Singapore’s education system, which is among the most highly regarded in the world, is a boon to its publishing industry. No subject is more popular, or more competitive, than mathematics. Known as Singapore math, the city-state’s mathematics teaching method and curriculum is... Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-07 00:00:00 UTC ]
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With a goal of supporting and promoting 'Latino/a/x' people and literature in the publishing industry, a new network of book professionals formalizes the group's activities. The post ‘Latinx in Publishing’ Launches in Hispanic Heritage Month appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-10-06 00:00:00 UTC ]
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The Bookseller has launched its annual tracker of the publishing industry's transformation, the FutureBook Digital Census. Continue reading at The Bookseller
[ The Bookseller | 2016-09-20 00:00:00 UTC ]
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David Salariya, founder of The Salariya Book Company, gives tips on how publishers can engage reluctant readers. Continue reading at The Bookseller
[ The Bookseller | 2016-08-27 00:00:00 UTC ]
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A new hashtag, #women_writers, is providing a safe space for female writers to talk about their literary passions, careers and frustrations in response to sexism within the publishing industry. Continue reading at The Bookseller
[ The Bookseller | 2016-08-19 00:00:00 UTC ]
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News Corp., the Wall Street Journal and New York Post publisher controlled by billionaire Rupert Murdoch, reported fiscal fourth-quarter profit that missed analysts' estimates as a decline in ad sales outweighed an increase in digital revenue in its real estate business.Earnings, excluding some... Continue reading at Advertising Age
[ Advertising Age | 2016-08-09 00:00:00 UTC ]
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With nearly twenty years experience in the publishing industry, Fiona Carr joins online rights platform IPR License as Senior Sales Manager. The post Fiona Carr Joins IPR License as Senior Sales Manager appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-07-27 00:00:00 UTC ]
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We'd like to build bridges between the writing development sector and the publishing industry, to address diversity and to build new readers for contemporary writing, writes Claire Malcolm of New Writing North. Continue reading at The Bookseller
[ The Bookseller | 2016-07-14 00:00:00 UTC ]
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There is "a lack of awareness within the publishing industry about the rest of the country”, New Writing North c.e.o Claire Malcolm has alleged, whilst making the business case for signing more writers from the north of England. Continue reading at The Bookseller
[ The Bookseller | 2016-07-14 00:00:00 UTC ]
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Freedom of movement has undoubtedly helped the economic development of the UK and the publishing industry needs to work to "connect its demand for labour with the supply coming across the world". Continue reading at The Bookseller
[ The Bookseller | 2016-07-13 00:00:00 UTC ]
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Iceland’s giant-killing football success in France has produced a surge of interest in the country’s literary outputIceland’s heroic performance in the Euro 2016 football tournament has had a surprising side-effect – a boost for the tiny Nordic country’s publishing industry. The head of the... Continue reading at The Guardian
[ The Guardian | 2016-07-07 00:00:00 UTC ]
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Literary and talent agent Diane Banks contemplates the next steps for the publishing industry following the UK's vote to leave the European Union. Continue reading at The Bookseller
[ The Bookseller | 2016-07-01 00:00:00 UTC ]
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Former Penguin Random House publicity director Natalie Higgins-Galsworthy has joined creative communications agency Premier to enhance its offering to the publishing industry. Continue reading at The Bookseller
[ The Bookseller | 2016-06-30 00:00:00 UTC ]
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'Our publishing industry is complex and vibrant,' says publisher Karina Bolasco, who speaks on October 18 as The Philippines' analyst in Frankfurt Book Fair's The Markets: Global Publishing Summit. The post ‘Draw That Roadmap to the World’: The Philippines’ Karina Bolasco appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-06-28 00:00:00 UTC ]
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Philip Jones reacts to the result of the EU referendum and considers its impact on the publishing industry. Continue reading at The Bookseller
[ The Bookseller | 2016-06-25 00:00:00 UTC ]
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[Sponsored] Four steps toward harnessing the power of audience data for success. The post Publishing 3.0: The Atomization of the Publishing Industry appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-21 00:00:00 UTC ]
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The Australian Booksellers Association has joined with other members of the country's publishing industry to protest a government proposal to allow booksellers to import U.S. and U.K. books without restrictions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-02 00:00:00 UTC ]
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