Lockdown diaries: the marketing executive

I usually don’t travel back to my hometown in Lancashire unless it's to visit family and friends - and that isn’t often, as I regularly catch up with them on their visits to London. In March 2020, however - after five days in my new role as marketing executive at Icon Books - I left the capital with a spare change of clothes, anticipating a week or two off from the daily grind. Continue reading at 'The Bookseller'

[ The Bookseller | 2020-08-06 17:57:58 UTC ]
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Bologna Focus: Italy’s €283 Million Children’s Book Market

At Bologna Children's Book Fair, the AIE and Bologna Book Plus will look at young readers' growing place in the Italian market. The post Bologna Focus: Italy’s €283 Million Children’s Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-02-15 15:52:17 UTC ]
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China’s Book Market in 2022: An 11.77-Percent Decline

Overall book sales in China decreased in 2022, but online sales driven by TikTok and other short-video platforms are growing rapidly. The post China’s Book Market in 2022: An 11.77-Percent Decline appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-02-07 16:24:29 UTC ]
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NPD BookScan Sees 2023 US Book Market ‘Off to a Solid Start’

US backlist book sales grew in January, according to NPD Bookscan, with adult fiction helping to offset sagging adult nonfiction. The post NPD BookScan Sees 2023 US Book Market ‘Off to a Solid Start’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-02-07 14:57:06 UTC ]
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Marketing in ‘Tandem’: Naomi Bacon and Taipei’s Publishers

The Tandem Collective's Naomi Bacon flew to Taipei International Book Exhibition to introduce 'community-led' book marketing. The post Marketing in ‘Tandem’: Naomi Bacon and Taipei’s Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-02-06 14:47:16 UTC ]
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Coffee House Press Names Interim Executive Director

Coffee House Press has hired Linda Ewing, a Twin Cities–based consultant with expertise in nonprofit management, as interim executive director while it searches for a new publisher. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-02-06 05:00:00 UTC ]
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At Cairo Book Fair, Publishers Expand Rights Trade and Marketing

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[ Publishing Perspectives | 2023-02-02 17:35:34 UTC ]
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Italy’s Book Market Up 13.3 Percent Over 2019

Presented in Venice at the Mauri School, the 2022 report from Italy's publishers shows gains over the pre-pandemic era, amid market shifts. The post Italy’s Book Market Up 13.3 Percent Over 2019 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-01-27 17:39:09 UTC ]
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Steep discounts reign supreme for Prince Harry's mega-marketed memoir Spare

Publishing experts say the highly discounted product launches for mega-marketed books like Spare are an entrenched method big booksellers use to get people into stores, especially in an era where online competition is only a click away. ... Continue reading at CBC

[ CBC | 2023-01-21 09:00:00 UTC ]
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Media Agencies Call on Marketers to Change Their Digital Strategies

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[ AdWeek | 2023-01-11 13:54:14 UTC ]
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German Book Market in 2022: Sales Down 2.1 Percent

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[ Publishing Perspectives | 2023-01-05 14:26:20 UTC ]
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January 6th Titles Hit the Market

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[ Publishers Weekly | 2023-01-05 05:00:00 UTC ]
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Nielsen brings next-gen measurement to market—but isn't using it for deals yet

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[ Advertising Age | 2023-01-04 12:00:00 UTC ]
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Dixon Joins WaterBrook Multnomah as Executive Editor

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[ Publishers Weekly | 2022-12-14 05:00:00 UTC ]
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NPD Books: US Market Underperforming in the Holidays

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[ Publishing Perspectives | 2022-12-06 17:01:25 UTC ]
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Lachlan Murdoch alleges Crikey hired marketing firm to turn legal threat into subscription drive

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[ The Guardian | 2022-11-30 06:29:17 UTC ]
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Bookwire in France: A ‘New’ Audiobook Market

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[ Publishing Perspectives | 2022-11-23 18:44:09 UTC ]
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Children’s authors of colour published in UK rose to 11.7% of market in 2021

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[ The Guardian | 2022-11-23 06:01:50 UTC ]
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Martin Sorrell-backed S4S Ventures, Bertelsmann invest $10M in data asset management outfit as it blends new content, analytics-based marketing for clients

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[ Digiday | 2022-11-22 05:01:00 UTC ]
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[ Publishers Weekly | 2022-11-19 05:00:00 UTC ]
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[ The New York Times | 2022-11-18 17:18:04 UTC ]
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