Livefyre Looks to Turn Social Media into Custom Native Ads

The Web publishing services firm Livefyre has started turning social media content into native advertising for a handful of publishers. Livefyre—which offers publishers social tools like commenting, live blogs and live chats—built Playstation-sponsored social hubs for IGN and AOL's Joystiq around the E3 video game event earlier in the summer. The hubs pulled in user comments from Playstation's social media channels as well as tweets, Instagram photos and Twitter Vines from conference attendees. But the company's native social ads could take other forms, such as a sponsored poll embedded in an article, explained Livefyre CEO and founder Jordan Kretchmer. The goal is to introduce a brand's social media content to people who aren't already fans or followers while also make native advertising easier for publishers, he said. "They struggle to do native campaigns because it takes so much effort from them. We remove all that burden," Kretchmer said, noting that the 250 publishers who already employ Livefyre's technology can easily integrate the new ad components into their sites. To spur the effort, Livefyre has brought on Sankar Patel—formerly of Carat USA—to serve as vp of native advertising. And to keep up with demand, the company is staffing up the native ad group: two people will be hired to handle inbound requests from brands and two people will be hired to work on the media relations side, said Kretchmer. AOL has plans to re-up its use of Livefyre's social hub... Continue reading at 'AdWeek'

[ AdWeek | 2013-08-15 00:00:00 UTC ]

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'Adweek' Launches Self-Serve Ad Platform

Adweek has partnered with Toronto-based technology company Shiny Ads to create the new Adweek Self-Serve Ad platform. The service now lets anyone upload a 300 x 250 banner ad and secure a set number of impressions for as little as $500. This will allow marketers with any size budget to speak... Continue reading at AdWeek

[ AdWeek | 2011-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #speak directly #great tool #decision makers #generate revenue #online publishers


Teeside village turns to tax increase to save library

Written By: Benedicte Page Publication Date: Mon, 14/11/2011 - 15:15 The Teeside village of Great Ayton is proposing a tax increase in the parish precept in order to save its library, threatened by North Yorkshire county council (NYCC) funding cuts. read more Continue reading at The Bookseller

[ The Bookseller | 2011-11-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #save library


*Openmargin Hopes to Be More Than Social E-Reading

Notes in the margins of ebooks could be the next platform for social interaction. At least that's what Amsterdam-based *openmargin is hoping. Continue reading at AllThingsD

[ AllThingsD | 2011-11-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social e-reading #social interaction


Dwell First Media Company to Partner with E-Commerce Platform OpenSky

“We believe contextualized commerce is the future,” says Michela O’Connor Abrams, president and publisher of Dwell. “We believe everybody, no matter from which point they’re starting, now is going in that direction.” Continue reading at Folio Magazine

[ Folio Magazine | 2011-11-11 00:00:00 UTC ]
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Attic Brand Media falls into administration after 22 years

Attic Brand Media, the customer and consumer magazine publisher behind Kick and National Geographic Kids, has fallen into administration after 22 years, according to sources. Continue reading at Media Week

[ Media Week | 2011-11-09 00:00:00 UTC ]
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Pace Lands 19 Honors at Custom Content Council’s Pearl Awards

The Custom Content Council received a record 638 entries for its annual award ceremony this year, and 160 guests gathered in New York City last night to celebrate the winners. Gold, silver and bronze awards were given in design, editorial and strategic initiatives in print and digital custom media. Continue reading at Folio Magazine

[ Folio Magazine | 2011-11-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #strategic initiatives


Advertising: Ivory Soap Refreshes Its Ads and Its Look

One of the new print ads running for Ivory in select magazines in November and December. The brand also has a Facebook page. Continue reading at The New York Times

[ The New York Times | 2011-11-08 00:00:00 UTC ]
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Flynn leaves Icon to turn teacher

Written By: Benedicte Page Publication Date: Mon, 07/11/2011 - 12:32 Icon Books m.d. Simon Flynn will leave the publisher at the end of the year, with non-executive director Philip Cotterell taking his place. Flynn, who has worked at Icon for nearly 15 years, has decided on a career change and... Continue reading at The Bookseller

[ The Bookseller | 2011-11-07 00:00:00 UTC ]
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Tumblr Director Coatney Talks Social Strategy and Platform Monetization

Magazine publishers and editors are bombarded with social networking platforms and are constantly cultivating ideas as to how to take advantage of them to reach readers, monetize and refer traffic. Continue reading at Folio Magazine

[ Folio Magazine | 2011-11-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine publishers #reach readers


Adobe Buys Ad-Platform Auditude

Adobe is buying Auditude, an online video ad-platform. The deal lets Adobe monetize its video publishing tools, according to ZDNet, by integrating Auditude’s ad server with its digital marketing. The deal is the latest move into web advertising from Adobe, which was previously known for its... Continue reading at AdWeek

[ AdWeek | 2011-11-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing side #financial details #$120 million #sources familiar


Survey Says Library Users Are Your Best Customers

In the Internet age, there’s been no shortage of talk about the future of libraries, and much speculation about where libraries fit in the increasingly digital-rich media market for American consumers. Now, there is data. This month Library Journal released the first issue of a quarterly... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #libraries fit #data collected #library users #internet age #book business


Among Big Publishers, Bonnier is Largest Ad Page Gainer in First Three Quarters of 2011

After a mainly flat first half for ad pages in 2011, big publishers are seeing ad page numbers fall in the third quarter. According to data from MagazineRadar, Meredith Corp.’s magazine portfolio saw the biggest fall out of the big consumer publishers, down 11 percent in Q3. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big publishers #ad pages #meredith corp #magazine portfolio


Subtext Livens Up Ebooks With Author Commentary and Social Reading

A new social reading app called Subtext today launches on the iPad with a selection of books laden with annotations from authors and researchers. Continue reading at AllThingsD

[ AllThingsD | 2011-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social reading


Big Green Bookshop turns publisher

Written By: Lisa Campbell Publication Date: Tue, 25/10/2011 - 09:00 The co-owner of the Big Green Bookshop has launched his own publishing company and is set to release his first book with author Greg Stekelman. Simon Key, co-owner of the independent bookshop based in Wood Green, London, has... Continue reading at The Bookseller

[ The Bookseller | 2011-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #simon key #wood green #illustrated work #fell asleep #friday project


Esquire ad director Darren Singh appointed publisher of ShortList

Darren Singh, advertising director for Hearst's Esquire magazine, has been appointed publisher of ShortList. Continue reading at Media Week

[ Media Week | 2011-10-25 00:00:00 UTC ]
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The Atlantic Sees 19 Percent Jump in Ad Revenue for Third Quarter

For the 12th consecutive quarter in a row, The Atlantic is reporting gains in print and online revenue. In third quarter 2011, overall advertising revenue is up 19 percent, with digital ad revenue soaring 41 percent and print up 3 percent over the third quarter of 2010. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad revenue #advertising revenue


Federated Expands Long Tail Ad Empire to Wordpress

Wordpress.com blogs just got ad-friendlier. On the heels of its acquisition of Lijit Networks, Federated Media Publishing has struck a deal to expand its ad network further, offering Wordpress.com bloggers the ability to tap into its monetization tools. The opt-in service will give Federated the... Continue reading at AdWeek

[ AdWeek | 2011-10-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad network #blogging platform


Issuu Adpages Makes Print Ads Digital-Ready

In the digital sector, some publishers are still waiting for online advertising to become as profitable as its print counterpart once was. Many complain digital ad offerings are not comparable to the quality in print; others say the infrequency and size of advertising units may be causing the... Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online advertising


WTWH Media Launches Solar Power World Magazine

Business-to-business media company WTWH Media, LLC isn’t afraid of the uncertainty surrounding the magazine market place—the company is launching a new title this month called Solar Power World magazine in an effort to expand its portfolio. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-20 00:00:00 UTC ]
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Another Editorial Shift Change For SPIN Media

SPIN Media announced three new changes to its editorial staff: Caryn Ganz as online editor-in-chief, Christopher R. Weingarten as senior editor and David Bevan as associate editor. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #spin media #editorial staff #senior editor #associate editor