Livefyre Looks to Turn Social Media into Custom Native Ads

The Web publishing services firm Livefyre has started turning social media content into native advertising for a handful of publishers. Livefyre—which offers publishers social tools like commenting, live blogs and live chats—built Playstation-sponsored social hubs for IGN and AOL's Joystiq around the E3 video game event earlier in the summer. The hubs pulled in user comments from Playstation's social media channels as well as tweets, Instagram photos and Twitter Vines from conference attendees. But the company's native social ads could take other forms, such as a sponsored poll embedded in an article, explained Livefyre CEO and founder Jordan Kretchmer. The goal is to introduce a brand's social media content to people who aren't already fans or followers while also make native advertising easier for publishers, he said. "They struggle to do native campaigns because it takes so much effort from them. We remove all that burden," Kretchmer said, noting that the 250 publishers who already employ Livefyre's technology can easily integrate the new ad components into their sites. To spur the effort, Livefyre has brought on Sankar Patel—formerly of Carat USA—to serve as vp of native advertising. And to keep up with demand, the company is staffing up the native ad group: two people will be hired to handle inbound requests from brands and two people will be hired to work on the media relations side, said Kretchmer. AOL has plans to re-up its use of Livefyre's social hub... Continue reading at 'AdWeek'

[ AdWeek | 2013-08-15 00:00:00 UTC ]

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Andy Healy promoted to publishing director at Immediate Media

Immediate Media has promoted Andy Healy to the position of publishing director, it was announced today (12 March). Continue reading at Media Week

[ Media Week | 2012-03-12 00:00:00 UTC ]
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New Media and Tech Winning the Viral News War

Some new research sheds light on how social media is currently being used to share news articles from traditional publishers. Newswhip has looked at the number of news stories during January 2012 that received more than 100 mentions on Twitter and Fa ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-03-07 00:00:00 UTC ]
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Their Print Ad Revenue Is Growing. Want to Know Why?

By Amy Feinstein With the publishing industry changing on what seems like a daily basis, how is it that some publications are actually finding ways to increase their print advertising revenue in the past two years?... Continue reading at Publishing Executive

[ Publishing Executive | 2012-03-02 00:00:00 UTC ]
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GateHouse Media to use SAXOTECH to Manage Print and Digital Content Across Publishing Platforms

Tampa, Fla. — February 28, 2012 — SAXOTECH, a leader in content management, circulation and advertising technology, today announced GateHouse Media, Inc. (GateHouse Media) has selected the SAXOTECH Mediaware Center and SAXOTECH On ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-02-28 00:00:00 UTC ]
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The Knot Expands Partnership with Teleflora Through Advertising, Custom Content

Bridal publication The Knot renewed its bridal program with floral delivery service Teleflora after a successful campaign debut in 2011. Continue reading at Folio Magazine

[ Folio Magazine | 2012-02-22 00:00:00 UTC ]
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Media Decoder Blog: HarperCollins Is Said to Acquire Rights to Amanda Knox Memoir

Many in the publishing world were convinced that Ms. Knox's story would be a huge best seller, overcoming concerns that she may not be a sympathetic figure to some of the public. Continue reading at The New York Times

[ The New York Times | 2012-02-17 00:00:00 UTC ]
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Media Decoder Blog: Release Date Moved Up for Shadid Book

The Pulitzer Prize-winning New York Times reporter, who died Thursday while reporting in Syria, was to have embarked soon on a 20-city tour to promote his new book. Continue reading at The New York Times

[ The New York Times | 2012-02-17 00:00:00 UTC ]
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Virginia Newspaper Ad Bills OK'd by House, Head to Senate

RICHMOND — Newspaper publishers around Virginia are trying to fend off another electronic attack on their industry — this time from lawmakers who say it's time to do away with a requirement that cities and counties advertis ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-02-15 00:00:00 UTC ]
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Bluff Media Sold to Churchill Downs Inc.

Bluff Media has been acquired by horse racing and entertainment company Churchill Downs Incorporated (CDI) for an undisclosed amount. Continue reading at Folio Magazine

[ Folio Magazine | 2012-02-15 00:00:00 UTC ]
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Sun Staff Turn on Murdoch: Senior Journalists Criticize News Corp.

LONDON -- Fresh evidence of a "civil war" at News Corp. has emerged following what commentators have interpreted as an extraordinary attack by the Murdoch-owned U.K. tabloid The Sun on its parent company. In a signed article, published Monda ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-02-14 00:00:00 UTC ]
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GfK MRI Launches Digital Ad Measuring Service

To address the growing need for accountability in digital marketing, GfK MRI has launched a syndicated service called Starch Digital. Continue reading at Folio Magazine

[ Folio Magazine | 2012-02-09 00:00:00 UTC ]
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ASP Westward Sells Community Media of Colorado to Macari-Healey Publishing Company, LLC

HOUSTON, TX - February 6, 2012 - Macari-Healey Publishing Company, LLC, of Golden, Colorado has purchased Community Media of Colorado from ASP Westward. The Houston-based newspaper publisher had owned CMC since 2002. ASP Westward also ope ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-02-06 00:00:00 UTC ]
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Tulisa turns novelist for Headline

Headline has secured world rights to an autobiography and two novels by N-Dubz and “X-... Continue reading at The Bookseller

[ The Bookseller | 2012-02-03 00:00:00 UTC ]
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Media Decoder: For ProPublica, More E-Books

ProPublica and Open Road Integrated Media will release several ebooks based on ProPublica's investigative journalism, beginning in February. Continue reading at The New York Times

[ The New York Times | 2012-01-30 00:00:00 UTC ]
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Redundancies at Trust Media after m.b.o.

Christian book supplier Trust Media has begun redundancy consultations with staff after a... Continue reading at The Bookseller

[ The Bookseller | 2012-01-23 00:00:00 UTC ]
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Media Decoder: 'Hunger Games' Book Sales Bode Well for the Film

The actress Jennifer Lawrence in a scene from the movie adaptation of "The Hunger Games." Continue reading at The New York Times

[ The New York Times | 2012-01-23 00:00:00 UTC ]
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US Online Ad Spending to Top Print by $5.7 Billion in 2012

U.S. online ad spending is set to eclipse that of print this year by 15.5 percent, according to eMarketer, suggesting that the long-awaited print-to-digital inflection point may now be here for both content creators and marketers. Continue reading at Folio Magazine

[ Folio Magazine | 2012-01-21 00:00:00 UTC ]
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Atlantic Media Taps Editor-in-Chief for New Global Business Brand

The Atlantic Media Company names Kevin Delaney as editor-in-chief of its still untitled digital global business brand. Delaney brings over a decade of experience at The Wall Street Journal to this developing role. Continue reading at Folio Magazine

[ Folio Magazine | 2012-01-20 00:00:00 UTC ]
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31 Percent of Delivered Digital Ads Not Seen By Consumers

In a new study undertaken by comScore to support the release of a new digital ad measurement solution, the company found that 31 percent of ads are delivered, but not seen by consumers. Continue reading at Folio Magazine

[ Folio Magazine | 2012-01-20 00:00:00 UTC ]
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vjoon’s Alliance with Adobe® in Tablet Publishing Pays Off for Customers

vjoon®, a leading provider of cross-media publishing platforms and a global Adobe Digital Publishing Suite (DPS) reseller, announces that vjoon customers such as Condé Nast, National Geographic, Reader’s Digest, Red Bull, ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-01-19 00:00:00 UTC ]
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