Live mics can't boost MLB All-Star Ratings

A new production wrinkle did little to boost interest in the MLB All-Star Game, as the TV turnout for Fox’s mic’d-up Midsummer Classic fell to an all-time low. According to Nielsen live-plus-same-day data, Tuesday night’s showdown between the American and National League headliners averaged 8.14 million viewers and a 5.0 household rating, establishing it as the least-watched, lowest-rated All-Star Game on record. Fox’s demo deliveries also took a hit; the 1.9 rating translates to an average draw of just 2.45 million adults 18-49, down from last year’s already depressed 2.76 million. The Nielsen data does not include the number of viewers who streamed the game via Fox’s various digital platforms. While the novelty of placing live microphones in several players’ helmets went a long way toward lending an element of fun to the exhibition—wearing a wire during his at-bat against Astros ace Justin Verlander, Atlanta’s Freddie Freeman divertingly jawed his way through his first appearance at the plate—the All-Star Game wasn’t able to work its way out of a decade-long ratings slump. The scrimmage hasn’t topped the 10 million-viewer mark since 2015, and you’d have to go back all the way to the summer of 2001 to find an All-Star Game that averaged north of 15 million viewers. While baseball’s summer showcase always has been the most popular All-Star Game in sports, it appears that the MLB has finally dropped back with the rest of the pack. Although Fox’s coverage of Tuesday... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-07-11 18:50:40 UTC ]
News tagged with: #tv estimates #state farm #york yankees #nielsen

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Bennett’s new memoir, “(Re)Born in the USA,” traces an offbeat journey from obsession to proud citizenship. Continue reading at The Washington Post

[ The Washington Post | 2021-07-01 10:00:00 UTC ]
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Second Scottish travel guide from 'Outlander' stars to Hodder

Hodder & Stoughton has acquired The Clanlands Almanac: Seasonal Stories from Scotland, a second title from Sam Heughan and Graham McTavish, stars of the historical drama series "Outlander" and authors of 2020 title Clanlands (Hodder).  Continue reading at The Bookseller

[ The Bookseller | 2021-07-01 03:43:36 UTC ]
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Bologna sees 55% online boost for 2021 edition

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[ The Bookseller | 2021-06-18 19:35:36 UTC ]
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Foul-mouthed Laurence Fox tweet boosts sales for Little Box of Books

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[ The Bookseller | 2021-06-08 08:15:22 UTC ]
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Sinéad O’Connor was a star, then a pariah. She says she wouldn’t change a thing.

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[ The Washington Post | 2021-06-02 13:00:00 UTC ]
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ACE announces details of £42m fund to boost libraries and creative projects

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Eric Nguyen Learns to Live with History

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[ The Millions | 2021-05-17 20:30:35 UTC ]
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At this reading festival, kids pick the winners and authors are rock stars

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[ The Christian Science Monitor | 2021-05-13 18:23:27 UTC ]
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Tuesday New Release Day: Starring Peynado, Feng, Blau, and More

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Natalie Portman to star in film of Ferrante's Days of Abandonment

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Who should star in the TV adaptation of Octavia Butler’s Kindred?

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