Live mics can't boost MLB All-Star Ratings

A new production wrinkle did little to boost interest in the MLB All-Star Game, as the TV turnout for Fox’s mic’d-up Midsummer Classic fell to an all-time low. According to Nielsen live-plus-same-day data, Tuesday night’s showdown between the American and National League headliners averaged 8.14 million viewers and a 5.0 household rating, establishing it as the least-watched, lowest-rated All-Star Game on record. Fox’s demo deliveries also took a hit; the 1.9 rating translates to an average draw of just 2.45 million adults 18-49, down from last year’s already depressed 2.76 million. The Nielsen data does not include the number of viewers who streamed the game via Fox’s various digital platforms. While the novelty of placing live microphones in several players’ helmets went a long way toward lending an element of fun to the exhibition—wearing a wire during his at-bat against Astros ace Justin Verlander, Atlanta’s Freddie Freeman divertingly jawed his way through his first appearance at the plate—the All-Star Game wasn’t able to work its way out of a decade-long ratings slump. The scrimmage hasn’t topped the 10 million-viewer mark since 2015, and you’d have to go back all the way to the summer of 2001 to find an All-Star Game that averaged north of 15 million viewers. While baseball’s summer showcase always has been the most popular All-Star Game in sports, it appears that the MLB has finally dropped back with the rest of the pack. Although Fox’s coverage of Tuesday... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-07-11 18:50:40 UTC ]
News tagged with: #tv estimates #state farm #york yankees #nielsen

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PEN America Goes Live Again at 2021 Gala

Literati and Hollywood royalty alike were back at the American Museum of Natural History in New York on October 5 for the PEN America Literary Gala, one of the first major indoor and in-person events held by a literary institution since the pandemic began. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-10-06 04:00:00 UTC ]
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Lightning strikes back-catalogue deal with self-published star May

Lightning Books has acquired bestselling self-published novelist Nicola May's back catalogue. Continue reading at The Bookseller

[ The Bookseller | 2021-09-30 19:55:17 UTC ]
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Woodward, Gorman Boosted Book Sales Last Week

Led by new books by Bob Woodward and Amanda Gorman, unit sales of print books rose 3.2% last week over the week ended September 26, 2020 at outlets that report to BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-09-30 04:00:00 UTC ]
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ViacomCBS adds VideoAmp as Nielsen TV ratings alternative

The network aims for ‘symmetry’ by having agencies use the same tool for currency they already use for planning and optimizing. Continue reading at Advertising Age

[ Advertising Age | 2021-09-28 12:45:00 UTC ]
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Will Smith: 'Black Lives Matter' Is A Better Slogan Than 'Defund The Police'

The actor told GQ: “I’m not saying we shouldn’t defund the police. I’m saying, just don’t say that, because then people who would help you won’t.” Continue reading at The Huffington Post

[ The Huffington Post | 2021-09-27 18:04:34 UTC ]
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Rock Stars and Author Trading Cards: Tales from a Decade of Bookstore Events

For more than 20 years, I worked at the Booksmith, an independent bookstore located in the Haight Ashbury neighborhood of San Francisco. For half that time, I ran the events program. I worked with publishers in selecting authors, creating a monthly schedule, and banging the drum to make sure... Continue reading at Literrary Hub

[ Literrary Hub | 2021-09-24 08:50:35 UTC ]
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Karl Ove Knausgaard's 'The Morning Star' Reaches the U.S.

The My Struggle series author's first full novel since 2004’s 'A Time for Everything' has hit American shelves—and Knausgaard, his translator, and his publisher are all hoping it'll make a splash. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-09-24 04:00:00 UTC ]
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Crime fiction stars team up to support Barnardos

This Halloween, a group of crime writers including Peter James, M W Craven, T M Logan and Trevor Wood are publishing a spooky crime anthology to help raise funds for the Barnardos Children in Crisis Appeal, set up in the wake of the "shadow pandemic" created by Covid-19. Continue reading at The Bookseller

[ The Bookseller | 2021-09-24 02:35:23 UTC ]
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Hodder lands Pottery Throwdown star's memoir

Hodder & Stoughton has landed a memoir by Keith Brymer Jones, star judge of Channel Four’s “The Great Pottery Throwdown”. Continue reading at The Bookseller

[ The Bookseller | 2021-09-23 20:55:02 UTC ]
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All Our Possible Lives: On Sylvia Plath, Matt Haig, and the Female Suicide Narrative

Matt Haig’s latest novel, The Midnight Library, has spent 40 weeks on the New York Times bestseller list since its publication in September 2020. The novel focuses on Nora Seed, a young woman living in her hometown of Bedford, England, who thinks she has nothing to live for. She decides to die... Continue reading at Literrary Hub

[ Literrary Hub | 2021-09-22 08:49:49 UTC ]
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Stevenson in all-star cast of Sphere's The Haunting Season

Juliet Stevenson and Rory Kinnear are among those starring in the audio edition of The Haunting Season (Sphere), a collection of eight original ghost stories.  Continue reading at The Bookseller

[ The Bookseller | 2021-09-22 08:09:36 UTC ]
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Algoriddim's djay iOS app uses Shazam to recognize and sync with live music

Algoriddim has been working closely with Apple for years on its djay apps and regularly appears in the company's keynotes. Now, it's integrating another Apple product, Shazam, into its latest iOS djay app with the release of iOS 15. The new feature lets you can scan your surroundings and... Continue reading at Engadget

[ Engadget | 2021-09-20 14:00:01 UTC ]
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Non-fiction and TikTok-boosted YA help children’s book market surge

​The children’s book market has increased by more than 11% this year, boosted by picture books, non-fiction and a remarkable 61% growth in YA sales.  Continue reading at The Bookseller

[ The Bookseller | 2021-09-20 01:05:47 UTC ]
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Live Your Home Library Dream With These Ex Libris Stamps

Margaret and the Mystery of the Missing Body reimagines nineties adolescence—mashing up girl group series, choose-your-own-adventures, and chronicles of anorexia—in a queer and trans coming-of-age tale like no other. An interrogation of girlhood and nostalgia, dysmorphia and dysphoria, this... Continue reading at Book Riot

[ Book Riot | 2021-09-15 10:31:00 UTC ]
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Studio Press acquires guide to maximalism from interiors star Murphy

Studio Press, an imprint of Bonnier Books UK, has acquired More is More Décor by interior designer and Instagrammer Siobhan Murphy.  Continue reading at The Bookseller

[ The Bookseller | 2021-09-06 17:12:14 UTC ]
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Jamie Oliver TV series searches for cookbook star with PMJ and Channel 4

​Jamie Oliver is aiming to find the next big cookbook star in a TV series from Channel 4 and Penguin Michael Joseph, with the winner securing their own book deal.  Continue reading at The Bookseller

[ The Bookseller | 2021-09-06 11:26:19 UTC ]
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Lambeth Libraries’ Rising Star Dixon on partnerships and community in lockdown

Zoey Dixon, named a Bookseller Rising Star in 2020, has been a leading light in making libraries more accessible, both before and during Covid, in her development role at Lambeth Libraries. Continue reading at The Bookseller

[ The Bookseller | 2021-09-03 01:24:28 UTC ]
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Blake designs cover for ShelterBox all-star climate change story

Sir Quentin Blake has designed the cover for Tamesis Street, a forthcoming climate change story by global disaster relief organisation ShelterBox featuring an all-star list of contributors. Continue reading at The Bookseller

[ The Bookseller | 2021-09-02 10:19:32 UTC ]
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Nielsen audience measurement hiatus tests Media Rating Council relevance

Nielsen seems to be betting the industry will shrug off its loss of accreditation.  Continue reading at Advertising Age

[ Advertising Age | 2021-08-30 09:00:00 UTC ]
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James Whiteside isn’t a typical ballet star, and his memoir isn’t a typical ballet story

The American Ballet Theatre star has written a thoughtful collection of essays that gives readers insight into what it means to defy categorization. Continue reading at The Washington Post

[ The Washington Post | 2021-08-19 12:00:00 UTC ]
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