A new production wrinkle did little to boost interest in the MLB All-Star Game, as the TV turnout for Fox’s mic’d-up Midsummer Classic fell to an all-time low. According to Nielsen live-plus-same-day data, Tuesday night’s showdown between the American and National League headliners averaged 8.14 million viewers and a 5.0 household rating, establishing it as the least-watched, lowest-rated All-Star Game on record. Fox’s demo deliveries also took a hit; the 1.9 rating translates to an average draw of just 2.45 million adults 18-49, down from last year’s already depressed 2.76 million. The Nielsen data does not include the number of viewers who streamed the game via Fox’s various digital platforms. While the novelty of placing live microphones in several players’ helmets went a long way toward lending an element of fun to the exhibition—wearing a wire during his at-bat against Astros ace Justin Verlander, Atlanta’s Freddie Freeman divertingly jawed his way through his first appearance at the plate—the All-Star Game wasn’t able to work its way out of a decade-long ratings slump. The scrimmage hasn’t topped the 10 million-viewer mark since 2015, and you’d have to go back all the way to the summer of 2001 to find an All-Star Game that averaged north of 15 million viewers. While baseball’s summer showcase always has been the most popular All-Star Game in sports, it appears that the MLB has finally dropped back with the rest of the pack. Although Fox’s coverage of Tuesday... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-07-11 18:50:40 UTC ]
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Oxford University Press dominates Nielsen’s academic charts, with 19 of the top 20 titles, however Mary Beard’s latest—and its hefty average selling price—has given a boost to its publisher Princeton University Press. Continue reading at The Bookseller
[ The Bookseller | 2021-11-26 23:46:44 UTC ]
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Over its 125 year history, the advertisements in the Book Review occasionally held out the promise of self-improvement. Continue reading at The New York Times
[ The New York Times | 2021-11-24 21:23:48 UTC ]
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Our Children’s Starred Reviews Annual features more than 350 reviews of exceptional books for young readers, a selection of interviews with some of today’s top authors and illustrators, our 50 Best Books of 2021, and a cover by Ruth Chan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-22 05:00:00 UTC ]
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Gretchen Treu and Wes Lukes, co-owners of A Room of One’s Own in Madison, Wis., were named the 2021 Superstars at last night’s virtual celebration of PW Star Watch, a program that honors up-and-coming creatives in the book business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-17 05:00:00 UTC ]
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Sponsors Mailchimp, The Botanist Islay Dry Gin and Density help send the beloved “live magazine” back on the road. Continue reading at Advertising Age
[ Advertising Age | 2021-11-10 10:15:00 UTC ]
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The publicity and marketing campaign for Paul McCartney’s The Lyrics (Allen Lane) has featured in a major advertising campaign, including 100 bus adverts running across London, Manchester and Liverpool. Continue reading at The Bookseller
[ The Bookseller | 2021-11-08 19:32:40 UTC ]
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Booktopia co-founder and c.e.o. Tony Nash, who will be interviewed as part of this year’s FutureBook Conference, discusses how he spotted a gap in the online retail marketplace, and helped Australian publishers resist Amazon. Continue reading at The Bookseller
[ The Bookseller | 2021-11-08 10:37:03 UTC ]
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The tests were devastating for residents of the Marshall Islands, Walter Pincus writes. Continue reading at The Washington Post
[ The Washington Post | 2021-11-05 12:00:00 UTC ]
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A $50 million contribution from its purchase of the Houghton Mifflin Harcourt trade division and higher backlist sales were two of the key drivers in increasing sales at HarperCollins by 19%, and profits by 20%, in the quarter ended August 31. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-05 04:00:00 UTC ]
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This post contains moderate spoilers for the first episode and slight spoilers for episode two of ‘Star Trek: Prodigy.’How do you make a series that can draw in newcomers while still appealing to long-time fans? In the case of Star Trek: Prodigy, you set it in a place where the United Federation... Continue reading at Engadget
[ Engadget | 2021-10-28 07:00:33 UTC ]
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Ebury Press has won a seven-way auction for the debut cookbook by personal trainer turned baking influencer Eloise Head, known to more than four million followers on TikTok, Instagram and YouTube as Fitwaffle. Continue reading at The Bookseller
[ The Bookseller | 2021-10-27 22:32:50 UTC ]
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The Nielsen Impact Score is meant to help schools recruit players who can now make money off endorsement deals under ‘NIL.’ Continue reading at Advertising Age
[ Advertising Age | 2021-10-26 10:00:00 UTC ]
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At the opening press conference for the 73rd Frankfurt Book Fair, organizers said that this special edition of the world's largest publishing trade show is a testament to the industry. The post Frankfurter Buchmesse 2021: ‘What Do We Want To Do With Our Lives?’ appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-10-19 14:26:01 UTC ]
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Mango Publishing Group and the Italian children's and illustrated books publisher White Star have entered a publishing agreement in which Mango will acquire exclusive rights to publish certain White Star books in English, while White Star will acquire identical rights to to translate and sell a... Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-18 04:00:00 UTC ]
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Even as past victims are honored, hatred for Jews has become “normal,” Dara Horn writes. Continue reading at The Washington Post
[ The Washington Post | 2021-10-15 12:00:00 UTC ]
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In “Now Comes Good Sailing,” an anthology gathered by Andrew Blauner, famous writers including Pico Iyer, Lauren Groff and Amor Towles meditate on Thoreau’s influence. Continue reading at The New York Times
[ The New York Times | 2021-10-14 09:00:04 UTC ]
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Bookouture is expanding its editorial team with a promotion for Ellen Gleeson and the hiring of Headline’s Jess Whitlum-Cooper and Susannah Hamilton from Corvus. Continue reading at The Bookseller
[ The Bookseller | 2021-10-13 13:44:12 UTC ]
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The best-selling writer’s new book, published 10 months after his death at age 89, delivers a thought-provoking story — and a warning. Continue reading at The Washington Post
[ The Washington Post | 2021-10-13 11:00:00 UTC ]
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The bestselling progressive Christian writer died in 2019 but “a vision doesn’t die with one person,” says her husband who is orchestrating the publishing of Evan’s remaining manuscripts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-12 04:00:00 UTC ]
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Literati and Hollywood royalty alike were back at the American Museum of Natural History in New York on October 5 for the PEN America Literary Gala, one of the first major indoor and in-person events held by a literary institution since the pandemic began. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-06 04:00:00 UTC ]
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