List Growth Alone Won’t Drive Success in Email Marketing

Folio: and WhatCounts team up on a survey revealing how publishers need to get a better handle on ROI and content value. The post List Growth Alone Won’t Drive Success in Email Marketing appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2015-10-26 00:00:00 UTC ]
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Nielsen won’t force Amazon’s data into ‘Thursday Night Football’ ad deals this year

Following a contentious meeting last week, Nielsen won't change panel currency used to write deals but will make Amazon first-party data part of offering. Continue reading at Advertising Age

[ Advertising Age | 2023-09-07 20:12:10 UTC ]
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A Reading List of Realistic Portraits of Mothers and Daughters in Literature

When reading about mothers and daughters, we might feel grateful we didn’t have to endure such conflict and trauma. We might long for what we, ourselves, never had. But then again, we might feel seen. More often, literature reflects troubling, toxic, or estranged mother-daughter relationships... Continue reading at Literrary Hub

[ Literrary Hub | 2023-09-01 09:35:26 UTC ]
More news stories like this | News stories tagged with: #feel grateful


Religion Publishers See Growth in Spanish-language Books

Faith and spirituality houses see potential—and obstacles—in reaching Spanish-language markets. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-01 04:00:00 UTC ]
More news stories like this | News stories tagged with: #religion publishers #spanish-language books #spirituality houses


10 books to add to your reading list in September

Bethanne Patrick's recommended reads for September include novels from Ben Fountain and Anne Enright and nonfiction on mental illness, AR-15s and doppelgangers. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-08-31 15:00:47 UTC ]
More news stories like this | News stories tagged with: #bethanne patrick #recommended reads #ben fountain #anne enright #mental illness


Back from Behind Like Patrick Mahomes: A Reading List of Comeback Stories

At halftime of this year’s Super Bowl, the marquee game of the NFL season, the Kansas City Chiefs trailed the Philadelphia Eagles 24-14 in Glendale, Arizona. What transpired next was the latest remarkable comeback in the career of Chiefs quarterback Patrick Mahomes, one of the most compelling... Continue reading at Literrary Hub

[ Literrary Hub | 2023-08-24 09:55:25 UTC ]
More news stories like this | News stories tagged with: #nfl season #patrick mahomes #super bowl


Study Up on Campus Novels: A Back-to-School-Inspired Reading List for Grown-Ups

These campus novels for adults raise questions around race, class, or gender or are simply set in or around campuses, including Real Life by Brandon Taylor. Continue reading at Book Riot

[ Book Riot | 2023-08-21 10:33:00 UTC ]
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‘We won’t take this any more!’: the reality TV stars battling to unionise

From traumatic experiences to pitiful pay, reality show cast members are sharing their horror stories. As Hollywood continues to strike, is now the time to demand change?When Gemma Rose Barnes, 32, signed up to appear on Married at First Sight (Mafs) – a reality TV show that introduces couples... Continue reading at The Guardian

[ The Guardian | 2023-08-18 12:00:49 UTC ]
More news stories like this | News stories tagged with: #horror stories #wedding day #cast members #production team


Circana on July’s US Print Book Market: A Slight Frontlist Gain

Despite overall flat sales this July, Circana reports that the US book market also saw some frontlist gains and new voices on the bestseller list. The post Circana on July’s US Print Book Market: A Slight Frontlist Gain appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-08-08 19:27:46 UTC ]
More news stories like this | News stories tagged with: #flat sales #bestseller list #book market #print book


Inside TikTok’s out-of-home marketing approach as it expands further beyond mobile

The social media platform has partnered with several digital media networks, including GSTV, Redbox and ReachTV as part of a larger push into digital out-of-home. Continue reading at Advertising Age

[ Advertising Age | 2023-08-08 09:30:00 UTC ]
More news stories like this | News stories tagged with: #digital media


Paramount sales beat forecasts thanks to streaming TV growth

Company also announced the sale of its Simon & Schuster publishing business to KKR & Co. for $1.62 billion. Continue reading at Advertising Age

[ Advertising Age | 2023-08-07 22:19:36 UTC ]
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The Growth of Printers Row

The publishing arm of Readerlink Distribution Services has been nimble enough to have posted solid sales over several years and in the process increase employees to 90, from 60 just before the pandemic. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-04 04:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing arm


Perusing Pets: A Reading List of Books Where Animal Companions Steal the Show

No romance story is complete without a best friend side character, and sometimes that best friend has four legs and a tail. Something goes hand-in-hand about seeing people fall in love and having a beloved pet along for the journey. Perhaps it’s the human-animal connection transcending the page,... Continue reading at Literrary Hub

[ Literrary Hub | 2023-08-03 09:30:07 UTC ]
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10 books to add to your reading list in August

Bethanne Patrick's recommended reads for August include new fiction from Lydia Kiesling and Angie Kim, plus stories of cons, kidnapping and tennis. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-07-31 13:00:44 UTC ]
More news stories like this | News stories tagged with: #bethanne patrick #recommended reads #lydia kiesling


Publishers Tap Into Market for Tarot Cards, Crystals, and More

Forthcoming books explore how to utilize the magical properties of such items to brighten moods, restore energy, quell pain, foster a sense of connection, and face tough social issues. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-28 04:00:00 UTC ]
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Spain’s Book Market in 2022: Up 5.5 Percent

The annual report from Spain's publishers describes a 10th consecutive year of growth for the country's book market, at €2.7 billion. The post Spain’s Book Market in 2022: Up 5.5 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-07-27 20:58:08 UTC ]
More news stories like this | News stories tagged with: #post spain #annual report #book market


Fox Wraps Upfront With Growth in Sports, News and Tubi

Fox is joining the wrap party. Today, Fox became the third major publisher to announce it's closed upfront talks. The company follows Paramount, which closed talks this morning, and NBCUniversal, which wrapped negotiations last week. According to Fox sources, Fox Sports, driven by NFL, MLB,... Continue reading at AdWeek

[ AdWeek | 2023-07-27 15:00:00 UTC ]
More news stories like this | News stories tagged with: #college football #world cup #major publisher


AAP StatShot Shows the US Book Market Flat in May

In the US, sales of books for adults and education were up in May, as children's books slid again, per AAP's StatShot. The post AAP StatShot Shows the US Book Market Flat in May appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-07-24 14:10:38 UTC ]
More news stories like this | News stories tagged with: #book market


Abrams Announces Marketing and Publicity Groups Restructuring

With the company's marketing and publicity teams unified across adult and children’s book imprints, Abrams aims to create a more efficient way to reach readers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-24 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book imprints #reach readers #children’s book


Adapting to Market Demands and Trends at Imago

Project-wise, Imago is now approaching pre-pandemic levels, says president and CEO Howard Musk. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-21 04:00:00 UTC ]
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Barack Obama Release’s His Summer Reading List for 2023

Barack Obama's 2023 summer reading list is out! This year's selections showcase his usual mix of nonfiction and fiction. Continue reading at Book Riot

[ Book Riot | 2023-07-20 17:47:33 UTC ]
More news stories like this | News stories tagged with: #barack obama