List Growth Alone Won’t Drive Success in Email Marketing

Folio: and WhatCounts team up on a survey revealing how publishers need to get a better handle on ROI and content value. The post List Growth Alone Won’t Drive Success in Email Marketing appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2015-10-26 00:00:00 UTC ]
News tagged with: #email marketing

Other Publishing stories related to: 'List Growth Alone Won’t Drive Success in Email Marketing'


Digiday+ Research deep dive: Publishers’ dependency on programmatic is likely to grow, with focus on open market

Publishers make a significant portion of their revenue from programmatic ads, and most of that programmatic revenue comes from the open market. Continue reading at Digiday

[ Digiday | 2023-04-04 04:01:00 UTC ]
More news stories like this | News stories tagged with: #programmatic ads #open market #significant portion #publishers make


Google Drive now caps the number of files you can create

You might not want to use Google Drive for large system backups or other many-file transfers. Ars Technica has learned Google quietly instituted a user "creation limit" of 5 million files sometime in February. As Reddit user ra13 discovered, personal (Google One) and business (Google Workspace)... Continue reading at Engadget

[ Engadget | 2023-04-03 19:12:30 UTC ]
More news stories like this | News stories tagged with: #make room #find alternatives #libraries


James Patterson has questions about the provenance of the NYT bestseller list.

Bestseller juggernaut James Patterson has sold over 425 million copies of his books, per Fox Business, but his latest, Walk the Blue Line: No right, no left―just cops telling their true stories to James Patterson, has broken with tradition. The title, he says, is conspicuously absent from the... Continue reading at Literrary Hub

[ Literrary Hub | 2023-04-03 13:46:35 UTC ]
More news stories like this | News stories tagged with: #james patterson #true stories #times bestseller


Richard Charkin in London: ‘Accidental Successes’

'The best editors are always alert to opportunities,' writes Richard Charkin in this pre-publication excerpt from his forthcoming book, 'My Back Pages.' Object lesson: Macmillan and Jeffrey Archer. The post Richard Charkin in London: ‘Accidental Successes’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-04-03 11:58:45 UTC ]
More news stories like this | News stories tagged with: #richard charkin #back pages #object lesson #jeffrey archer #macmillan


10 books to add to your reading list in April

Bethanne Patrick's 10 recommended books for April involve tales of mutiny, poison and more, including work by David Grann, Nicole Chung and Don Winslow. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-03-31 13:00:41 UTC ]
More news stories like this | News stories tagged with: #bethanne patrick #including work #david grann #nicole chung #don winslow


Behind Church & Dwight's approach to digital growth and value pricing

Chief Digital Growth Officer Surabhi Pokhriyal on navigating CTV, digital media and marketing during inflationary times for the maker of Arm & Hammer, Trojan condoms and more. Continue reading at Advertising Age

[ Advertising Age | 2023-03-29 09:00:00 UTC ]
More news stories like this | News stories tagged with: #digital growth #arm hammer #digital media


Intimacy Exposed: A Reading List of Diary-Themed Fiction

There’s a reason that people hide their diaries: they’re private conversations with close, and silent confidants. That’s also the reason people want to read them. No self-respecting teenager who discovers a sibling’s secret diary under a loose bedroom floorboard opens it hoping to discover what... Continue reading at Literrary Hub

[ Literrary Hub | 2023-03-27 08:52:31 UTC ]
More news stories like this | News stories tagged with: #secret diary


The Books We Need Now: A Reading List of Heroines Who Are Hot Messes

As long as you aren’t a sociopath, there’s a good chance you spend a lot of time in your head, thinking about all the dumb stuff you do. Maybe you ruminate about the message you sent to the bachelorette party thread that no one ‘liked’ for the last half-hour, which obviously means the Kristen... Continue reading at Literrary Hub

[ Literrary Hub | 2023-03-24 08:52:19 UTC ]
More news stories like this | News stories tagged with: #good chance


Taoist rituals via video call and Tarot readings over WeChat: China’s spiritual market is going digital

Digital media is facilitating spiritual practices in China, leading to the emergence of new online cultures and businesses. Continue reading at The Conversation

[ The Conversation | 2023-03-21 02:59:12 UTC ]
More news stories like this | News stories tagged with: #video call #digital media


The collaborative spirit behind Netflix’s From Scratch success

Cocreator Tembi Locke shares the culture of vulnerability that turned her memoir into a universal story. Dr. Winteringham, Via Ortolano, Dott, Ronaldo Muscarella.Read Full Story Continue reading at Fast Company

[ Fast Company | 2023-03-18 04:00:00 UTC ]
More news stories like this | News stories tagged with: #memoir


Bloomberg Media Fills Chief Revenue Officer Role, Accelerating Ad Revenue Growth

The business news publisher Bloomberg Media has hired digital media executive Christine Cook as its first chief revenue officer, Adweek can exclusively report. The publisher had previously hired Keith A. Grossman, who left in 2019, as global chief revenue officer. Before him, Paul Caine held the... Continue reading at AdWeek

[ AdWeek | 2023-03-17 11:28:40 UTC ]
More news stories like this | News stories tagged with: #digital media #news publisher


ChatGPT Is Already Influencing Skills for Advertising and Marketing Jobs

When IPG-owned performance marketing agency Reprise Digital began using a form of the same AI that powers ChatGPT a couple of years ago, it started with a test. The firm pitted its OpenAI-powered copywriting software, Transcribe--paired with human editors--against internal and external teams of... Continue reading at AdWeek

[ AdWeek | 2023-03-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital content


Co-opening a bookstore is the new driving off a cliff with your bestie.

One day, the friends have had enough with their husbands, their jobs, their lives, and decide to make a break for it. They grip hands, stuff their weapons* into the glove box, and… open a bookstore together. It’s a thing. “Over a drink in the pub one evening, we started to sketch out what our […] Continue reading at Literrary Hub

[ Literrary Hub | 2023-03-08 14:08:31 UTC ]
More news stories like this | News stories tagged with: #bookstore


Indigo won't pay ransom for stolen employee data

Canada's largest bookstore chain says it won't pay ransom to the online group claiming responsibility for the cyberattack that stole at least some personal data of current and former employees of Indigo Books & Music, and which likely caused... Continue reading at CBC

[ CBC | 2023-03-02 02:09:18 UTC ]
More news stories like this | News stories tagged with: #personal data #bookstore chain


10 books to add to your reading list in March

Tales of foraging and magic, cults and deeply embedded social ills are among our top March picks, including new work from Mona Simpson and Victor LaValle. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-02-28 17:06:03 UTC ]
More news stories like this | News stories tagged with: #victor lavalle


At Bologna: The ‘Taiwan Stories Market’ Program

Taiwan's program at Bologna Children's Book Fair features award-winning illustrators and events including an 'illustration concert.' Sponsored. The post At Bologna: The ‘Taiwan Stories Market’ Program appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-02-27 10:56:29 UTC ]
More news stories like this | News stories tagged with: #bologna children #events including #children's book


New Ways to Workshop: A Reading List to Inspire Literary Innovation

In 2016, I was no longer interested in teaching the traditional workshop and felt that my students no longer wanted it. A poet mentioned that in their workshop, they read the poem on the spot and then discuss it together. This was mind-blowing. No reading and re-reading in the week before? No... Continue reading at Literrary Hub

[ Literrary Hub | 2023-02-17 09:53:21 UTC ]
More news stories like this | News stories tagged with: #traditional workshop


Bologna Focus: Italy’s €283 Million Children’s Book Market

At Bologna Children's Book Fair, the AIE and Bologna Book Plus will look at young readers' growing place in the Italian market. The post Bologna Focus: Italy’s €283 Million Children’s Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-02-15 15:52:17 UTC ]
More news stories like this | News stories tagged with: #book market #bologna children #book fair #young readers #bologna book #children's book #children’s book


Ant-Man and the Wasp: Quantumania — A Reading List

There are decades of great comics to read about Ant-Man and the Wasp. Here’s your reading list for Ant-Man and the Wasp: Quantumania. Continue reading at Book Riot

[ Book Riot | 2023-02-15 11:32:00 UTC ]
More news stories like this |


Theorizing the Basis of Our World: A Reading List on Quantum Reality

Quantum Mechanics is the science behind nuclear energy, smart phones, and particle collisions. Yet, almost a century after its discovery, there is still controversy over what the theory actually means. The problem is that its key element, the quantum-mechanical wave function describing atoms and... Continue reading at Literrary Hub

[ Literrary Hub | 2023-02-10 09:52:54 UTC ]
More news stories like this | News stories tagged with: #quantum mechanics #smart phones #key element