List Growth Alone Won’t Drive Success in Email Marketing

Folio: and WhatCounts team up on a survey revealing how publishers need to get a better handle on ROI and content value. The post List Growth Alone Won’t Drive Success in Email Marketing appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2015-10-26 00:00:00 UTC ]
News tagged with: #email marketing

Other Publishing stories related to: 'List Growth Alone Won’t Drive Success in Email Marketing'


Jilly Cooper is made a dame in new year honours list

Bestselling author and journalist is ‘incredibly bowled over’ to receive DBEJilly Cooper has been given a damehood in the new year honours list for her services to literature and charity.The 86-year-old bestselling author and journalist who was awarded a DBE said she was “delighted, bewildered... Continue reading at The Guardian

[ The Guardian | 2023-12-29 22:30:17 UTC ]
More news stories like this | News stories tagged with: #jilly cooper #bestselling author


10 books to add to your reading list in January

Bethanne Patrick recommends 10 new books to kick off 2024, including an alternate Mexican history, memoirs of wildfire seasons and open marriage and more. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-12-29 11:00:49 UTC ]
More news stories like this | News stories tagged with: #open marriage


Pietsch Touts New Marketing Efforts in Letter to Authors

In his last annual letter to authors as Hachettte Book Group CEO, Michael Pietsch hit on a number of topics, including the publisher’s steps to improve its marketing efforts. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-26 05:00:00 UTC ]
More news stories like this | News stories tagged with: #annual letter #marketing efforts #book group


Hoover, Yarros Top OverDrive’s List of Most Borrowed E-books for 2023

Overall, OverDrive reps said 2023 was another banner year for library e-books, with North American public libraries seeing a 55% increase in digital checkouts in 2023. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-20 05:00:00 UTC ]
More news stories like this | News stories tagged with: #banner year #library e-books #55% increase #public libraries


How brands are combining audio and video formats to boost digital campaign success

Rachel Brooks, associate director of business marketing, global, Spotify Digital media consumers seamlessly transition from audio to video throughout their day — listening to a favorite playlist during a workout or commute, then tuning into video content when relaxing in front of screens at the... Continue reading at Digiday

[ Digiday | 2023-12-14 15:56:06 UTC ]
More news stories like this | News stories tagged with: #video content #associate director #digital media


The Memories of Streets: A Reading List of NYC Books That Capture the City’s Many Sides

By instinct and intention, I have been reading books about New York or set in New York since I was a kid. Each one uncovers a facet of the city. Together they form my picture of the life that is hidden inside its buildings or around the corner. Some of these titles, I read when […] Continue reading at Literrary Hub

[ Literrary Hub | 2023-12-14 09:51:18 UTC ]
More news stories like this | News stories tagged with: #reading books


AAP’s September StatShot: US Book Market Up 0.8 Percent YTD

 US trade revenue was down 0.1 percent year-to-date, and down 0.4 percent for the month of September YTD, in the AAP's StatShot report. The post AAP’s September StatShot: US Book Market Up 0.8 Percent YTD appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-12-12 16:24:19 UTC ]
More news stories like this | News stories tagged with: #post aap #statshot report #book market


Children’s Books: Publishers Discuss the Mexican Market’s Evolution

At the 2023 Guadalajara International Book Fair, three Mexican children’s publishers discuss what they describe the sector’s boom. The post Children’s Books: Publishers Discuss the Mexican Market’s Evolution appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-12-08 19:37:01 UTC ]
More news stories like this | News stories tagged with: #mexican children #post children #publishers discuss #mexican market


Italy: Più Libri Più Liberi Opens Today in a ‘Stable Market’

Small- and medium-sized publishers make up 50.1 percent of the Italian book market, reports AIE at today's Più Libri Più Liberi opening. The post Italy: Più Libri Più Liberi Opens Today in a ‘Stable Market’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-12-06 19:33:32 UTC ]
More news stories like this | News stories tagged with: #post italy #stable market #publishers make


Patricia Engel has won the 2023 John Dos Passos Prize.

This week, the 42nd John Dos Passos Prize was awarded to novelist and short story writer Patricia Engel (Vida; The Veins of the Ocean; Infinite Country; The Faraway World) by Longwood University. The Dos Passos Prize is the oldest literary award given by a Virginia college or university, and... Continue reading at Literrary Hub

[ Literrary Hub | 2023-12-05 16:21:20 UTC ]
More news stories like this | News stories tagged with: #longwood university #patricia engel #infinite country #virginia college #year honors #literary award


Quarto to Go Private, Delist from London Stock Market

The U.K.-based publisher said a proposed stock market delisting will save money and give it more flexibility to react to business challenges and opportunities. The U.S. is Quarto's largest market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-01 05:00:00 UTC ]
More news stories like this | News stories tagged with: #-based publisher #save money


Book Packager Melcher Media Expands into Marketing and Printing

After 30 years in business, the company will offer direct-to-consumer sales, marketing, and printing services for what founder and CEO Charles Melcher calls "a focused list of clientele." Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-30 00:00:00 UTC ]
More news stories like this |


10 books to add to your reading list in December

Bethanne Patrick recommends 10 new books to get you through the end of 2023, including dystopias, a quirky travelogue and an uncommonly exciting math primer. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-11-29 11:00:46 UTC ]
More news stories like this |


Germany: Bookwire’s Audiobook Service Goes to Brazilian, English, Spanish Markets

Bookwire's 'WAY' audiobook services are to be available to French-language publishers early in 2024. The post Germany: Bookwire’s Audiobook Service Goes to Brazilian, English, Spanish Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-11-29 04:44:54 UTC ]
More news stories like this | News stories tagged with: #post germany #audiobook service #spanish markets #audiobook


The Joy of Perusing Pictures: A Reading List of Wordless Picture Books

Lately, there’s been a lot of attention on how children learn to read, and I’m heartened that phonics is making a comeback. But sounding out words (also called “decoding”) can be laborious for young readers. As the mother of three and a veteran educator who believes passionately that a love of... Continue reading at Literrary Hub

[ Literrary Hub | 2023-11-15 09:40:24 UTC ]
More news stories like this | News stories tagged with: #children learn #young readers


How Marketers Are Navigating AI’s Language Gap

When Mike Sotelo, vice president of digital content and experience at ad agency Alma, experimented with OpenAI's generative artificial intelligence tool GPT-3 in Spanish earlier this year, it wasn't long before he came across a language gap. Sotelo entered two prompts: "How does a guey [a... Continue reading at AdWeek

[ AdWeek | 2023-11-13 21:00:00 UTC ]
More news stories like this | News stories tagged with: #vice president #digital content


David Ferry, Poet and Translator Who Won Acclaim Late in Life, Dies at 99

After nearly 40 years as a professor, he began a new career writing poems and translating classics. He won a National Book Award when he was 86. Continue reading at The New York Times

[ The New York Times | 2023-11-11 18:29:17 UTC ]
More news stories like this | News stories tagged with: #david ferry #national book award


The 'Wall Street Journal' Drops Its Bestseller Lists

With this past weekend's edition, the 'Journal' has ended running weekly bestseller lists. The paper had carried a total of seven lists. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-07 05:00:00 UTC ]
More news stories like this | News stories tagged with: #bestseller lists #past weekend


How Isaac’s Reading List on HEARTSTOPPER is Diversifying Booklists

On the power of a queer book worm in teen media, as seen through HEARTSTOPPER's Isaac. Continue reading at Book Riot

[ Book Riot | 2023-11-03 10:36:00 UTC ]
More news stories like this |


Pantheons of the Past in the Present: A Reading List of Modern African Books Based on Mythology

Every society, civilization and culture has mythologies and cosmologies; they make up a corpus of ancient and sacred narratives that help give meaning to the world. Passed down through generations, myths educate and clarify our place in a world full of things and forces that are larger than us.... Continue reading at Literrary Hub

[ Literrary Hub | 2023-11-03 08:30:51 UTC ]
More news stories like this | News stories tagged with: #world full