At the center of the TV industry’s audience targeting efforts is OpenAP, which will roll out a marketplace for advertisers to buy targeted TV and digital video ads. The post ‘Linear cannot exist by itself’: OpenAP wants to help TV ad sellers contend with Google, Facebook appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2019-05-30 04:01:33 UTC ]
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A kick-ass lady protagonist? Check. Greek mythology? Check. Comic book source material? Check. Wonder Woman has all the ingredients for a hit TV series. So?where is it? Continue reading at Wired
[ Wired | 2014-02-06 00:00:00 UTC ]
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The European Publishers Council (EPC) has criticised the decision by the European Competition... Continue reading at The Bookseller
[ The Bookseller | 2014-02-06 00:00:00 UTC ]
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The New York Times Company said it added digital subscribers and slowed its declines in print and digital advertising revenue during the fourth quarter of 2013, a year of transition for the newspaper publisher. For all of 2013, revenue from digital ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-02-06 00:00:00 UTC ]
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Daily Mail publisher reports that website's ad revenues increased by 48% to £14m in the final three months of 2013Mail Online's ad revenues increased by almost 50% to £14m in the final three months of last year, more than offsetting a fall in print advertising to keep the Daily Mail titles in... Continue reading at The Guardian
[ The Guardian | 2014-02-05 00:00:00 UTC ]
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On-demand streaming site ended 2013 with net profits of $112m despite rise in cost of international rights and commissioningNetflix is committed to spending almost $3bn on TV and film content in 2014 and more than $6bn over the next three years, as the cost of securing international rights and... Continue reading at The Guardian
[ The Guardian | 2014-02-05 00:00:00 UTC ]
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Time Warner, the media company that owns HBO and the Warner Bros. film studio as well as Time Inc. for a few more months, surpassed analysts' estimates for both fourth-quarter revenue and profit in results reported on Wednesday.Excluding some items, earnings were $1.17 a share, the New... Continue reading at Advertising Age
[ Advertising Age | 2014-02-05 00:00:00 UTC ]
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Author 'really thrilled' that American Gods and Anansi Boys will finally reach the screenTwo Neil Gaiman books are to hit the small screen at last – his 2001 novel American Gods and the sort-of follow-up Anansi Boys.Gaiman confirmed on his journal that American Gods – which up to last November... Continue reading at The Guardian
[ The Guardian | 2014-02-04 00:00:00 UTC ]
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While Facebook is positioning Paper as a way for publishers to better reach -- and, hopefully, monetize -- mobile readers, Paper may make publishers too dependent on Facebook for traffic. The meteoric rise of sites like Elite Daily, Upworthy and Viral Nova shows how social-savvy publishers can... Continue reading at Digiday
[ Digiday | 2014-02-04 00:00:00 UTC ]
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Neil Gaiman’s Anansi Boys (Headline Review) is to be made into a television series for the... Continue reading at The Bookseller
[ The Bookseller | 2014-02-04 00:00:00 UTC ]
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Ten years today, the social networking giant has notched up some interesting numbers along the way• How Facebook became the world's biggest social network1.23bn monthly usersBy the end of 2013, Facebook boasted 1.23bn monthly active users worldwide, adding 170m in just one year. According to... Continue reading at The Guardian
[ The Guardian | 2014-02-04 00:00:00 UTC ]
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We are now living in a history glut; the Internet has muddled the line between past and present. As our past gets closer and closer to the present and the line separating our now from our then dissolves, we're approaching an odd sort of asymptote. Continue reading at Wired
[ Wired | 2014-02-03 00:00:00 UTC ]
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The survey was conducted by the site Good e-Reader among participants whom Good e-Reader estimated buy between 50 and 100 books a year. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-02-01 00:00:00 UTC ]
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Houghton Mifflin Harcourt announced that it has partnered with Google to deliver K-12 core curriculum through Google Play for Education, Google's content store for K-12 schools. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-31 00:00:00 UTC ]
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The president of The Media Kitchen sees private marketplaces gaining traction with top publishers, and that's a good thing.The post Why Publishers Need to Embrace Automated Ad Selling appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-01-30 00:00:00 UTC ]
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Jeremy Paxman offers a view of the first world war that has its insights but avoids important questions that need answeringThe battle to carve up the 100th anniversary of the first world war began early this month with education secretary Michael Gove accusing historians and Blackadder – he... Continue reading at The Guardian
[ The Guardian | 2014-01-28 00:00:00 UTC ]
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The re-booted iteration of Oprah's influential book club is leveraging multiple platforms in print and digital for maximum exposure and engagement. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-01-27 00:00:00 UTC ]
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Hearst Corporation, whose holdings include Cosmopolitan magazine and a stake in ESPN, is continuing its push into healthcare and creating a division called Hearst Health.The unit consists of five healthcare-information companies, as well as an innovation lab and venture fund with a commitment to... Continue reading at Advertising Age
[ Advertising Age | 2014-01-27 00:00:00 UTC ]
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So much for blending in. While the online ad industry falls deeper in love with native ads that fade into the background of Web pages, consumers prefer ads that get in their face by taking over their computer screens. At least, that’s according to a new study on high-impact ads conducted by... Continue reading at AdWeek
[ AdWeek | 2014-01-24 00:00:00 UTC ]
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Facebook has been in the news over the past few days after a report suggested that the social network is spreading in a similar way to a virus. Like all epidemics, the report suggests, the rate of infection will ultimately drop off, leading to the suggestion that by 2017 the social network will... Continue reading at Betanews
[ Betanews | 2014-01-24 00:00:00 UTC ]
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Brands have spent the past couple of years complaining the content they publish is rarely actually seen by users that like their pages. That's party because Facebook wants those brands to pay for ads, but also because it doesn't want them alienating users with annoying updates asking people to... Continue reading at Digiday
[ Digiday | 2014-01-22 00:00:00 UTC ]
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