Lincoln’s new campaign—dubbed Dream Ride—makes a big push to sell millennials on the 2015 Lincoln MKC crossover SUV with an interactive microsite, social advertising and an influencer program. The effort builds on two similar campaigns Lincoln has run in the past year that used musicians Beck and Aloe Blacc to tout new car launches. Based on those campaigns, this year’s initiative centers around actors Sam Page and Daniel Taylor with stronger content and social components. The Dearborn, Mich.-based automaker is also using Bravo TV’s Andy Cohen, musical group Johnnyswim and automotive writer Kimatni Rawlins as social influencers who will promote the campaign on Facebook, Twitter, Instagram and Pinterest. For example, Johnnyswim set up a Pinterest page with pictures of things that inspire someone's perfect ride. Content will also be pushed out to design studio Largetail’s publishers and influencers. "We also kept in mind our target for the MKC: Those who are entering the premium segment for the first time, who have growing family needs and now the affluence to enjoy a premium vehicle," said Lincoln’s Dave Rivers, marketing communications manager. Dream Ride is an online video experience and microsite that is set-up so that consumers can move a mouse around the screen and click on buttons to see multiple views of the car. The beginning of the video shows both actors in a café, where Taylor allegedly steals Page’s wallet. From there, Page races across town to track down... Continue reading at 'AdWeek'
[ AdWeek | 2014-06-28 00:00:00 UTC ]
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Frances Lincoln has launched a new prize for British nature and nature travel writing, with... Continue reading at The Bookseller
[ The Bookseller | 2013-11-19 00:00:00 UTC ]
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Jaques Ferrandez is beloved and celebrated in France yet practically unknown in the Anglo-Saxon world; his recent adaptation of 'L’Étranger' (The Stranger) has been a bestseller. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-11-04 00:00:00 UTC ]
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The 28-year-old novelist from New Zealand, the youngest ever to win the prize, addressed the critics who have approached her complex novel with trite assumptions about gender.Running on a mere 2½ hours of sleep and exactly 12 hours after winning the Man Booker Prize for her novel “The... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-10-17 00:00:00 UTC ]
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The US State Department sponsored publication of the graphic novel, Two Legends of Uzbekistan, is an unusual experiment in soft power cultural diplomacy. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-08-23 00:00:00 UTC ]
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Developing home-grown series at Simon and Schuster's children's division offers the publisher greater control over editorial, design, production and promotion. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-06-28 00:00:00 UTC ]
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With 20% of Russia's bookstores having closed and book sales in free fall, the government is investing $100m to promote reading and change in the industry. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-06-10 00:00:00 UTC ]
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A new prize for Best Scandinavian Crime Novel of the Year, the Petrona Award, has announced its... Continue reading at The Bookseller
[ The Bookseller | 2013-03-11 00:00:00 UTC ]
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A bill broadening protections for news publishers was approved by the Bundestag, but critics said the measure did not go far enough. Continue reading at The New York Times
[ The New York Times | 2013-03-02 00:00:00 UTC ]
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In a legal motion that brings to mind Sancho Panza and Don Quixote, three independent bookstores, including tiny Posman Books in Grand Central, have filed a class action suit charging Amazon.com and the Big Six publishers with monopolizing the ebook market. The complaint asks that Amazon and the... Continue reading at Crains New York
[ Crains New York | 2013-02-22 00:00:00 UTC ]
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Doris Kearns Goodwin talks about her book 'Team of Rivals,' and what it was like to see her work come to life in Steven Spielberg's 'Lincoln.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-01-01 00:00:00 UTC ]
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Bloomsbury, with its new Just Great Reads promotion, is running what it is calling the "first ever" global marketing campaign targeted expressly at readers who favor devices. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-12-21 00:00:00 UTC ]
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Publishers have "done a lot right" and are standing in a much stronger position in the... Continue reading at The Bookseller
[ The Bookseller | 2012-12-03 00:00:00 UTC ]
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HarperCollins Canada has started testing a digital and print geo-targeted marketing campaign that will reach consumers in cities and small towns across Canada with messages specific to their location. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-12-01 00:00:00 UTC ]
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Simon & Schuster Children’s Books is predicting this Christmas and Boxing Day will be... Continue reading at The Bookseller
[ The Bookseller | 2012-11-26 00:00:00 UTC ]
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After volunteering at orphanages in Ghana, DreamWorks animators Rachel Tiep-Daniels and Margaret Wuller created the "Picture Book Project," which harnesses the work of talented artists to both inspire children, and raise money for them. The Picture Book Project Foundation is an effort to... Continue reading at Fast Company
[ Fast Company | 2012-11-12 00:00:00 UTC ]
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Tunisia’s ISLAMeBooks, one of several new digital start-ups in the Arab world, is looking to help explain Islamic practice and theology to a wider readership. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-11-06 00:00:00 UTC ]
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A consumer campaign targeting Amazon for “abusing” its power as a market leader is... Continue reading at The Bookseller
[ The Bookseller | 2012-11-01 00:00:00 UTC ]
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