Lincoln’s new campaign—dubbed Dream Ride—makes a big push to sell millennials on the 2015 Lincoln MKC crossover SUV with an interactive microsite, social advertising and an influencer program. The effort builds on two similar campaigns Lincoln has run in the past year that used musicians Beck and Aloe Blacc to tout new car launches. Based on those campaigns, this year’s initiative centers around actors Sam Page and Daniel Taylor with stronger content and social components. The Dearborn, Mich.-based automaker is also using Bravo TV’s Andy Cohen, musical group Johnnyswim and automotive writer Kimatni Rawlins as social influencers who will promote the campaign on Facebook, Twitter, Instagram and Pinterest. For example, Johnnyswim set up a Pinterest page with pictures of things that inspire someone's perfect ride. Content will also be pushed out to design studio Largetail’s publishers and influencers. "We also kept in mind our target for the MKC: Those who are entering the premium segment for the first time, who have growing family needs and now the affluence to enjoy a premium vehicle," said Lincoln’s Dave Rivers, marketing communications manager. Dream Ride is an online video experience and microsite that is set-up so that consumers can move a mouse around the screen and click on buttons to see multiple views of the car. The beginning of the video shows both actors in a café, where Taylor allegedly steals Page’s wallet. From there, Page races across town to track down... Continue reading at 'AdWeek'
[ AdWeek | 2014-06-28 00:00:00 UTC ]
News tagged with:
#growing family
#video shows
#sponsored posts
#promoted tweets
Written By: Benedicte Page Publication Date: Thu, 15/09/2011 - 11:35 Penguin is "significantly" increasing its investment in its children's division, with a focus on pre-school, big brands and the global market, as well as on digital innovation, according to UK c.e.o. Tom Weldon. read more Continue reading at The Bookseller
[ The Bookseller | 2011-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#big brands
#global market
#digital innovation
#tom weldon
Written By: Bookseller Staff Publication Date: Tue, 23/08/2011 - 09:10 Several US law firms have now filed lawsuits against Apple and major US publishers alleging what one described as a "horizontal conspiracy" to fix and increase the price of ebooks in the US. One firm also now moved for the... Continue reading at The Bookseller
[ The Bookseller | 2011-08-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#law firms
Mobile advertising network JumpTap has announced partnerships with Acxiom, Datalogix, Polk and TARGUSInfo in order to target specific demographics with mobile advertisements. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#data providers
#announced partnerships
Written By: Graeme Neill Publication Date: Tue, 16/08/2011 - 09:30 Co-edition publisher Quarto has bought illustrated publisher Frances Lincoln for £4.5m. The cash deal was announced this morning (16th August) as Quarto also revealed its interim results for the six months ending 30th June... Continue reading at The Bookseller
[ The Bookseller | 2011-08-16 00:00:00 UTC ]
More news stories like this |
Written By: Charlotte Williams Publication Date: Wed, 06/07/2011 - 15:29 Independent publisher Elliott & Thompson has appointed Frances Lincoln to be its sales representative in the UK and Ireland, with MDL continuing to handle all distribution. In another new appointment, Faber is to... Continue reading at The Bookseller
[ The Bookseller | 2011-07-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#middle east
#elliott thompson
#frances lincoln
#foreign language
#south africa
Written By: Philip Jones and Charlotte Williams Publication Date: Fri, 17/06/2011 - 09:02 E-books pioneer Arthur Klebanoff has made a targeted approach to UK agents over backlist digital rights, with agents calling his 50% royalty rate a "very positive" alternative to working with traditional... Continue reading at The Bookseller
[ The Bookseller | 2011-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#philip jones
#targeted approach
#traditional publishers
#authors agents
Conde Nast has launched a new marketing services division called the Ideactive Unit, which is taking aim at the non-media budgets of current Conde Nast advertisers, as well as new clients. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#conde nast
#taking aim
Written By: Lisa Campbell Publication Date: Tue, 05/04/2011 - 08:28 The Big Green Bookshop is celebrating after achieving 96% of its path to financial safety. The indie retailer based in Wood Green, north London, sent out a mass appeal to its customers a month ago asking them to buy one extra... Continue reading at The Bookseller
[ The Bookseller | 2011-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#wood green
#north london
#mass appeal
#month ago
#extra book
Written By: Lisa Campbell Publication Date: Mon, 07/03/2011 - 15:05 The Big Green Bookshop has raised nearly half of its fundraising target to secure its future at the beginning of its appeal week. Owners of the London independent bookshop, Simon Key and Tim West, appealed to 1,000 loyalty... Continue reading at The Bookseller
[ The Bookseller | 2011-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fundraising target
#simon key
#tim west
#extra book
While all the big box stores carry books and all offer discounted bestsellers, Target competes most directly for those consumers who might otherwise make their purchases at bookstores. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-01-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book buyers