The second half of our report from the 2015 East Africa Digital Reading Summit in Kenya looks at efforts to develop and distributing more local digital content. The post Kenya Fights to Foster More Digital Content Creation appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'
[ Publishing Perspectives | 2015-12-01 00:00:00 UTC ]
The recent news that musicians in Europe are making more from Spotify royalties than via iTunes is a big deal for all content producers. It may be a defining moment in the ongoing competition between subscription services and pay-as-you go digital downloads in the West. The same struggle is... Continue reading at Betanews
[ Betanews | 2014-11-25 00:00:00 UTC ]
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HarperCollins Publishers has signed on as the exclusive book content partner for JetBlue's new inflight wi-fi program, Fly-Fi, which provides content to airline passengers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-24 00:00:00 UTC ]
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#provide content
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Campaign group Authors United will continue its “efforts to persuade” the Antitrust Division of the Justice Department in the US to look into Amazon’s market practices, saying there are "still many open questions about Amazon's market power". The group was set up by American author Douglas... Continue reading at The Bookseller
[ The Bookseller | 2014-11-21 00:00:00 UTC ]
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Multinational publishers know that regional book editions increase their options for selling titles, especially in the education segment. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-21 00:00:00 UTC ]
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#digital printing
#multinational publishers
#selling titles
#education segment
With the content marketing and native advertising scene getting increasingly crowded with tech players such as Outbrain, Sharethrough and Nativo, just to name a few, OneSpot thinks it's found an edge on those competitors. The Austin, Texas-based marketing vendor, which has big clients such... Continue reading at AdWeek
[ AdWeek | 2014-11-21 00:00:00 UTC ]
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#larger trend
Two book companies from different ends of the spectrum are now using magazines to promote themselves. Continue reading at Folio Magazine
[ Folio Magazine | 2014-11-21 00:00:00 UTC ]
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#content marketing
#book nerds
Kate Lewis is a print veteran, but she may be Hearst's savior in its bid to boost its digital business. The post This woman is Hearst Magazines’ secret digital weapon appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-11-17 00:00:00 UTC ]
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Speed and transparency are two of the key benefits publishers are gaining by incorporating digital into their editorial processes, the FutureBook Conference heard today (14th November). Continue reading at The Bookseller
[ The Bookseller | 2014-11-15 00:00:00 UTC ]
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Moritz Loew, VP-sales and marketing at Time Inc. and a key architect of Time.com's ambitious redesign this year, is leaving the company, Ad Age has learned. His last day is Friday.A veteran of the digital media world, Mr. Loew led U.S. ad sales for Time magazine in both print and digital. Jed... Continue reading at Advertising Age
[ Advertising Age | 2014-11-14 00:00:00 UTC ]
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#digital sales
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Wired magazine has tapped a male-female duo famous on Instagram for their alluring photography to anchor an ad campaign for apparel and accessories brand Victorinox. The ads are appearing on Instagram, in Wired and on Wired's website."We use to create content that would live in our magazine,"... Continue reading at Advertising Age
[ Advertising Age | 2014-11-13 00:00:00 UTC ]
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#strategic initiatives
#conde nast
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You can take the book out of the library but you can't take the library out of the book.Krissy Wilson's Tumblr project, The Art Of Google Books, works on our nostalgia for both the printed word and our (now long gone) wide-eyed awe at digitizing it. Google Books was born in 2004, when accessing... Continue reading at Fast Company
[ Fast Company | 2014-11-10 00:00:00 UTC ]
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Ricardo Fayet, co-founder of Reedsy, an online publishing services marketplace, discusses the startup's business model and philosophy. The post Reedsy: A Publishing Services Startup for the Digital Age appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-11-10 00:00:00 UTC ]
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At some point, we've all said no to an offer of help before realizing that some help would actually be rather useful. It's a situation that German news publisher Axel Springer has found itself in after spending months lobbying Google to stop indexing... Continue reading at Engadget
[ Engadget | 2014-11-07 00:00:00 UTC ]
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Germany’s TigerBooks Media is offering its free and easy-to-use tool for creating multimedia children’s books to users around the world. The post TigerCreate: Multimedia Kids’ Book Creation Tool Goes Global appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-11-07 00:00:00 UTC ]
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Publishers are confident their digital sales will continue to increase, but at a slower rate than in the past, The Bookseller’s 2014 Digital Census has found. However, over three quarters of publishers think digital will lead to a collapse of territoriality and there continues to be... Continue reading at The Bookseller
[ The Bookseller | 2014-11-07 00:00:00 UTC ]
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#digital sales
Amber Kirk-Ford, the teenager behind the Mile Long Bookshelf blog , will now contribute articles to a Penguin Random House UK blog after winning a Future8 award for young digital talent. Kirk-Ford was the winner of the blogger category in the inaugural Future8 Awards, launched by teen... Continue reading at The Bookseller
[ The Bookseller | 2014-11-06 00:00:00 UTC ]
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#digital skills
Publishers Association chief executive Richard Mollet has warned that the new European Commission's drive to impose a digital single market risks undermining Europe's cultural diversity and will play into the hands of US-based platform companies. Jean-Claude Juncker's new commission, which... Continue reading at The Bookseller
[ The Bookseller | 2014-11-05 00:00:00 UTC ]
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#european commission
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#jean-claude juncker
#digital economy
What's the logical second act for a baseball player who has won a Roberto Clemente Award, two Hank Aaron Awards, five Silver Slugger awards, and five Golden Glove Awards? Content marketing, of course.At least, that's what Derek Jeter seems to think, having launched The Players' Tribune just four... Continue reading at Advertising Age
[ Advertising Age | 2014-11-04 00:00:00 UTC ]
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#traditional media
#rapid growth
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Dozens of Marvel comic book series are now available on Kobo’s digital reading platform, offering another alternative to ComiXology. The post Marvel Adds Digital Comics to Kobo Catalog appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-11-01 00:00:00 UTC ]
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John Wiley is making a selection of content from the nine 2014 Nobel laureates they have published free to access until the end of the year. Continue reading at The Bookseller
[ The Bookseller | 2014-10-31 00:00:00 UTC ]
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